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51.
Increasingly, health organisations and governing bodies in developed countries are paying serious attention to the problem of adult inactivity. Many of the programs designed to increase levels of activity, particularly amongst target populations, such as women, have not been systematically assessed for their effectiveness in recruiting women and helping them maintain activity levels. The purpose of this study was to determine what attracted and sustained women to participate in physical activity programs. Responses from a survey to sport and recreation program providers identified 64 successful programs in the state of Victoria, Australia. Eight of these programs were purposively selected for case study analysis. Data was collected from a focus group with women participants from each of these eight programs. Six core themes emerged from inductive content analysis of the focus groups. The most frequent participant responses related to the social aspects of the exercise environment. Women in the focus groups valued instructor professionalism and instructors’ technical knowledge, however, it was their awareness and sensitivity that participants appreciated most. This exploratory study is important because it reflects the voices of women talking about what made physical activity programs successful for them. The study raises critical questions that should be examined systematically through large-scale survey research and field-based intervention studies, which in turn should stimulate program development to encourage women in physical activity. 相似文献
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Xiaochen Zhou Clare Hanlon Jonathan Robertson Ramon Spaaij Hans Westerbeek Allison Hossack Daniel C. Funk 《Sport Management Review》2018,21(4):403-415
While the female activewear market is growing rapidly, research on activewear consumption and female consumers is lagging. Existing researchers have failed to produce an in-depth understanding of female consumers’ perceptions of activewear, thereby providing limited insights for the activewear industry. Drawing upon brand association theory and the functional, expressive, and aesthetic model, the authors identify important attributes of activewear brands and how attributes lead to benefits pursued by female activewear consumers. Focus groups were conducted with 72 female activewear consumers in Australia. Findings reveal three product-related attributes (functional design, colour, and size and fit) and two non-product-related attributes (price and model imagery) influence the fulfillment of four benefits (mood enhancement, exercise facilitation, healthy and active lifestyle, and physical fit body image). This research contributes theoretical and empirical knowledge about activewear consumption and the vertical structure of brand associations. Findings of this research can help activewear brands deliver benefits to female consumers through improved product designs and marketing strategies. 相似文献
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Kristine Toohey Clare MacMahon Juanita Weissensteiner Alana Thomson Chris Auld Anthony Beaton 《Sport in Society》2018,21(2):356-375
AbstractEffective sport talent identification and development (TID) programmes are integral to a nation’s success in international sport. Using a transdisciplinary approach that involved sport practitioners and researchers with diverse theoretical perspectives, we investigated TID factors in four Australian sports (Australian rules football, cricket, kayaking and tennis). A transdisciplinary approach allowed us to isolate and explore a range of factors critical to successful sport TID. This methodological article explores how this project moved TID research beyond its paradigmatic, quantitative, sport science lens and advanced knowledge and practice in TID from both theoretical and applied perspectives. The use of a transdisciplinary approach in future TID research is recommended. 相似文献
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Bahadorreza Ofoghi John Zeleznikow Clare MacMahon Markus Raab 《Measurement in physical education and exercise science》2013,17(3):171-186
Sophisticated data analytical methods such as data mining, where the focus is upon exploration and developing new insights, are becoming increasingly useful tools in analysing elite sports performance data and supporting decision making that is crucial to gaining success. In this article, we investigate the different data mining demands of elite sports with respect to a number of features that describe sport competitions. The aim is to more structurally connect the sports and data mining domains through: (a) describing a framework for categorizing elite sports, and (b) understanding the analytical demands of different performance analysis problems. Therefore, we review different aspects such as sport categories and performance analysis requirements that influence each stage in sports data mining. We also present a model bringing together performance analysis requirements, data mining methods, data mining techniques, and technique characteristics. This will assist both data scientists and sport professionals to more effectively collaborate and contribute to success in elite sport events. 相似文献
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