The New Books

Raymond Spottiswoode's Focal Encyclopedia of Film and Television: Techniques (Hastings House, $37.50)

Eli L. Levitan's An Alphabetical Guide to Motion Picture, Television, and Videotape Production (McGraw-Hill, $24.50)

Ronald Brown's Telecommunications: The Booming Technology (Doubleday, $5.95)

Peter Hillson's Photography: A Study in Versatility (Doubleday, $6.95)

Dale Minor's The Information War (Hawthorne, $6.95)

Nicholas Johnson's, How to Talk Back to Your Television Set (Atlantic, $5.95)

Allen E. Koenig's Broadcasting and Bargaining (University of Wisconsin Press, $8.00)

Verne Edwards' Journalism in a Free Society (W.C. Brown, $6.95)     

Telecommunications

Leland L. Johnson's Expanding the Use of Commercial and Noncommercial Broadcast Programming on Cable Television Systems (Santa Monica, Calif.: Rand Corp publication R-1677-MF, January 1975—$5.00, paper).

Ben Parks' An Introduction to Telemedicine: Interactive Television for Delivery of Health Services (Alternate Media Center, New York University School of the Arts, 144 Bleecker St., New York, N.Y. 10012—free on reouest).

CATV Today A Discussion of Current Issues (School for Summer and Continuing Education, Georgetown University, Washington D.C.—apparently free on request)

Oliver Berliner's Color TV Studio Design and Operation: for CATVL School and Industry (Blue Ridge Summit, Pa.: TAB Books, 1975— $9.95).     

Broadcast Programming and Management

George Dessart's Television in the Real World: A Case Study Course in Broadcast Management (New York: Hastings House, 1978—$16.50/8.95)

Howard W. Coleman's Case Studies in Broadcast Management (New York: Hastings House, 1978—$10.75/4.95)

Joseph S. Johnson and Kenneth K. Jones' Modern Radio Station Practices (Belmont, Calif.: Wadsworth Publishing Co., 1978—$12.95)

Charles Clift and Archie Greer, eds. Broadcast Programming: The Current Perspective (University Press of America, 4710 Auth Place, S.E., Washington, D.C. 20023— price not given, paper)

Rose K. Goldsen's The Show and Tell Machine: How Television Works and Works You Over (New York: Dial Press, 1978—$10.00)

Ben Logan, ed. Television Awareness Training for New Awareness, New Decisions, New Action (Media Action Research Center, Inc., 475 Riverside Drive, New York, N.Y. 10027—$8.50, paper, including mailing)

Lee Polk and Lda LeShan's The Incredible Television Machine (New York: Macmillan, 1977—$6.95)

Mary Livingstone Benny, Hilliard Marks and Marcia Borie's Jack Benny (New York: Doubleday, 1978—$10.00)     

Telecommunications

BEHIND THE TELEPHONE DEBATES by Carol Weinhaus and Anthony Oettinger (Norwood, NJ: Ablex, 1988—$45.00 institutional/$27.50 personal: ISBN 0-89381-452-5)

THE NEW TELECOMMUNICATIONS INDUSTRY: EVOLUTION AND ORGANIZATION by Leonard S. Hyman, et al. (Public Utility Reports Inc., 1700 N. Moore St., Suite 2100, Arlington, VA 22209—price not given, two volumes: ISSN 0893-7516 and 0893-7559)

TELEPHONE ASSISTANCE PROGRAMS FOR LOW INCOME HOUSEHOLDS: A PRELIMINARY ASSESSMENT by Lei and L. Johnson (Santa Monica , CA: Rand, 1988—price not given , paper—ask for item R-3603-NSF/MF)

National Regulatory Research Institute, four recent reports     

History of Computers and Computing

JOHN VON NEUMANN AND THE ORIGINS OF MODERN COMPUTING by William Aspray (Cambridge: MIT Press, 1990—$35.00, ISBN 0-262-01121-2, 376 pp.)

A HISTORY OF SCIENTIFIC COMPUTING edited by Stephen G. Nash (New York: Association for Computing Machinery [ACM) Press; co-published by Addison-Wesley, 1990—price not given, ISBN 0-201-50814-1, 359 pp.)

GLORY AND FAILURE: THE DIFFERENCE ENGINES OF JOHANN MULLER, CHARLES BABBAGE AND EDVARD SCHEUTZ by Michael Lindgren, translated by Craig G. McKay (Cambridge: MIT Press, 1990—$45.00, ISBN 0-262-12146-8, 414 pp.)

IBM'S 360 AND EARLY 370 SYSTEMS by Emerson W. Pugh, Lyle R. Johnson, and John H. Palmer (Cambridge: MIT Press, 1991—$37.50, ISBN 0-262-16123-0, 819 pp.)     

The Subtleties of Blatant Sexism

This essay examines The Man Show as a contemporary example of blatant sexism. A growing body of feminist criticism documents the emergence of subtle forms of sexism in popular culture. Such forms may be characterized as an accommodation or hegemonic negotiation in which dominant discourses must become flexible in the face of pressure from oppressed groups. Yet blatant sexism abounds in contemporary culture. I argue that The Man Show provides viewers with rhetorical resources to imagine their viewing practices as an act of protest against an imagined dominant female authority, and that those resources potentially allow viewers to accept the sexism of the program at face value.     

A model for understanding and affecting cancer genetics information seeking

Health-related topics are relevant to a diverse array of people, which makes health information seeking a rich area in which to study how people look for information and to create interventions to aid in their searches. Cancer genetics is an important health context because information acquisition can positively impact an individual's morbidity and mortality while also affecting an individual's family network. However, this new field of research has created a complex information environment that is constantly evolving. Traditional methods of providing content through mass communication campaigns cannot keep pace. What is needed is a strategy that does not rely on perishable content, but instead helps people gain lifelong skills to find and assess cancer genetic information on their own. This article reviews the tenets of cancer information seeking—highlighting the growing public interest in genetics—and discusses how the burden of seeking health information has shifted to the patient. The authors introduce GENIS² (Genetic Information-Seeking Skills), which is an intervention framework for helping people build cancer genetic information-seeking skills that will be useful throughout their lives. GENIS² is based on the Comprehensive Model of Information Seeking (CMIS), which explores people's information-seeking actions by looking at the role played by demographics, experience, salience, and beliefs, as well as the information fields in which people exist. The CMIS is outlined and its stages are used to elucidate what kinds of cancer genetic information people are looking for in different situational contexts. The CMIS is also used as the framework for creating intervention strategies that information professionals can use to help coach people toward being more self-efficacious information seekers.