Social media and corporate reputation during crises: the viability of video-sharing websites for providing counter-messages to traditional broadcast news

Exemplification, or the use of highly emotional and arousing messages to elicit responses based on impression formation, has been shown to influence perceptions of events, individuals, and organizations. News coverage concerning the use of lean finely textured beef (LFTB) is one such example, and anecdotal evidence suggests that this coverage may have had a negative impact on public perception of the manufacturers producing LFTB. The current study examined the use of social media (specifically video-sharing sites) as a means of combating the negative effects of exemplars concerning LFTB. Respondents reported their perceptions of threat severity, susceptibility, behavioral intentions to avoid LFTB, and perceptions of organizational trust and reputation associated with the manufacturer. The findings are consistent with exemplification theory and indicate that message ordering can influence exemplification effects. Results are discussed in terms of implications for public relations and risk communication.     

Developing and evaluating instructionally sensitive assessments in science

The purpose of this article is to address a major gap in the instructional sensitivity literature on how to develop instructionally sensitive assessments. We propose an approach to developing and evaluating instructionally sensitive assessments in science and test this approach with one elementary life‐science module. The assessment we developed was administered to 125 students in seven classrooms. The development approach considered three dimensions of instructional sensitivity; that is, assessment items should: represent the curriculum content, reflect the quality of instruction, and have formative value for teaching. Focusing solely on the first dimension, representation of the curriculum content, this study was guided by the following research questions: (1) What science module characteristics can be systematically manipulated to develop items that prove to be instructionally sensitive? and (2) Are the instructionally sensitive assessments developed sufficiently valid to make inferences about the impact of instruction on students' performance? In this article, we describe our item development approach and provide empirical evidence to support validity arguments about the developed instructionally sensitive items. Results indicated that: (1) manipulations of the items at different proximities to vary their sensitivity were aligned with the rules for item development and also corresponded with pre‐to‐post gains; and (2) the items developed at different distances from the science module showed a pattern of pre‐to‐post gain consistent with their instructional sensitivity, that is, the closer the items were to the science module, the larger the observed gains and effect sizes. © 2012 Wiley Periodicals, Inc. J Res Sci Teach 49: 691–712, 2012     

Faculty and staff perceptions of undergraduate mentoring

ABSTRACT

The connection between students and faculty is a recognized component of student belonging and engagement. To better understand how these relationships are formed, we utilized a qualitative design to explore the ways in which faculty and staff at a mid-sized public university perceived their roles in supporting, and connecting with, students. Based on our focus group data, we identified three themes. The first theme defined the mentoring relationship in the university context. The second theme addressed the unique features of mentoring Underrepresented Minority (URM) and First Generation (FG) students. Our third theme focused on perceived barriers to mentoring, including personal, institutional, and student-related barriers. Our findings provide a first step in developing a framework for colleges and universities working to promote a culture of mentoring as a means to support students.     

The "Illusion of Life" rhetorical perspective: an integrated approach to the study of music as communication

–The illusion of life rhetorical perspective increases our understanding about how discursive linguistic symbols and non-discursive aesthetic symbols function together to communicate and persuade in didactic music. We argue that lyrics and music work together to offer messages comprised of both conceptual and emotional content through the constructs of virtual experience (lyrics) and virtual time (music). Both virtual experience and virtual time must exist for music to function rhetorically. For songs without lyrics, virtual experience must be derived from some other source. Emotional content is progressively articulated in music and is understood by considering intensity and release patterns both individually and contextually. Music's rhetorical significance lies in the degree of congruity or incongruity that exists between virtual experience and virtual time. Congruent messages make the meaning more poignant, but could come at the expense of listener appeal. Incongruent messages transform the message in some way, making the holistic message more than, and perhaps different from, the message depicted in the lyrics alone. Incongruity could result in misinterpretation, an emotional message devoid of conceptual content, or subtle and systematic persuasion.     

Early Childhood Educators' Perceptions of Nature,Science, and Environmental Education

This study examined early childhood educators' perceptions about nature, science, and environmental education. Preservice early childhood teachers (n = 195) and early childhood professionals currently practicing in the field (n = 162) rated the importance of providing specific nature/science experiences for young children, the importance of specific nature/science learning outcomes, and their confidence implementing specific activities. Research Findings: Consistent with our hypotheses, both professionals and students rated the curricular domain of nature/science as the least important for young children in terms of experiences and learning outcomes in comparison to other curricular domains. Similarly, both professionals and students reported that they were least confident implementing nature/science activities compared to activities in other curricular domains. Qualitative analysis of open-ended questions yielded themes related to definitions of nature, specific activities in and about nature that can promote children's learning and development, and what educators need to know and be able to do in order to be effective “nature educators.” Practice or Policy: Preservice and in-service teacher professional development would benefit from (a) the inclusion of content on nature, science, and environmental education, including the interrelatedness of human and natural systems; (b) a focus on place-based education and/or emergent curriculum; and (c) the provision of experiences in nature that help teachers to develop confidence implementing activities in nature. [Supplementary material is available for this article. Go to the publisher's online edition of Early Education & Development for the following free supplemental resource: Appendix A: Teacher Survey Questions.]