Natural mentors, racial identity, and educational attainment among african american adolescents: exploring pathways to success

The present study explored how relationships with natural mentors may contribute to African American adolescents’ long‐term educational attainment by influencing adolescents’ racial identity and academic beliefs. This study included 541 academically at‐risk African American adolescents transitioning into adulthood. The mean age of participants at Time 1 was 17.8 (SD = .64) and slightly over half (54%) of study participants were female. Results of the current study indicated that relationships with natural mentors promoted more positive long‐term educational attainment among participants through increased private regard (a dimension of racial identity) and stronger beliefs in the importance of doing well in school for future success. Implications of these findings and directions for future research are discussed.     

Willingness to Pay and Preference for Private Institutions

This study focuses on the correlates of student preference for private institutions over public institutions in their senior year in high school, with a particular focus on the effects of students' subjective responses to tuition costs and to financial aid availability. The data for this study were drawn from a longitudinal study of postsecondary educational choice of high school students in the state of Indiana. The results indicate that in addition to student and family background and student academic characteristics, students' subjective responses to tuition costs and to financial aid availability have a substantial linkage with student preference for private or public institutions. This study suggests that family and ascribed characteristics alone do not explain student preference for the type of postsecondary institution. Students' subjective responses to tuition costs and to financial aid availability are also directly related to student preference for a certain type of postsecondary institution, independent of student family background and academic characteristics. This suggests that the willingness to pay, not only the ability to pay, plays a direct role in student college choice decisions. The implications for policy making are discussed.     

A Consumer‐Driven Approach to Increase Suggestive Selling

Several research articles have been published demonstrating the effectiveness of behavioral interventions in improving suggestive selling behavior of sales staff (e.g., Johnson & Masotti, 1990; Martinko, White, & Hassell, 1989; Mirman, 1982; Ralis & O'Brien, 1986). Procedures employed in these studies made use of two classes of personnel to implement the intervention: (1) personnel internal to the organization or (2) external consultants. The current study examined the efficacy of a consumer‐driven approach to improve suggestive selling behavior of three employees of a fast food franchise. Customers delivered either a verbal prompt or praise to an employee after they had placed their order. Delivery of a prompt or praise depended on whether or not the employee made a suggestion for an additional food purchase. This consumer‐driven intervention increased suggestive selling behaviors of all three employees, and was associated with higher suggestive sales in each case.