General Media and Society

Atwan, Robert, Barry Orton, and Alliam Vesterman. American Mass Media: Industries and Issues (New York: Random House, 1978—$8.95, paper)

Dennis, Everette E., Arnold H. Ismach, and Donald M. Gillmor, eds. Enduring Issues in Mass Communication (St. Paul, Minn.: West P.' _fishing Co., 1978—price not given, paper)

White, David Manning, and John Pendleton, eds. Popular Culture: Mirror of American Life (Del Mar, Calif.: Publisher's Inc., 1977—$11.95/6.25)

Charlene J. Brown, Trevor R. Brown, and William L. Rivers' The Media and the People (New York: Holt, Rinehart a Winston, 1978 —price not given, paper)

Malcolm Muggeridge's Christ and the Media (Grand Rapids, Mich.: William B. Eerdmans Publishing Co., 1977— $5.95)     

Wear Attitude Inventory Applied to Junior High School Boys

Abstract

Form A of the Wear Attitude Inventory was administered to one randomly selected physical education class of seventh grade boys, one class of eighth grade boys, and one class of ninth grade boys in each of five junior high schools. The mean Inventory score for each grade was found to be equal to or superior to the mean reported in Wear's validation study. A significant X₂ value was found for the distribution of Inventory scores of the three junior high school grades. A biserial coefficient of correlation item analysis which was computed for each of the three grades established that the 30 items correlated significantly with the total score and that the item score also had a significant correlation with the Inventory category score. On the basis of these results, the conclusion was advanced that the Wear Attitude Inventory was an appropriate instrument to measure attitudes of junior high school boys toward physical education.     

The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.     

亲爱的父亲们,节日快乐!

Hi Brad, The Father's Day is coming.I am always too shy to express my feeling to my father as he,in my eyes,is so serious.Maybe his action has said all for him,and there's so little left to the words.Brad,do you also prefer to have actions instead of words to say everything for you? Please tell me more about your story of being a father.