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Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement, but they also serve a key marketing function by communicating the library's ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this cocreation approach to fostering relationships are examined, and the implications to strengthening other library-user bonds are explored. 相似文献
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Nicolae Nistor Thomas Lerche Armin Weinberger Ciprian Ceobanu Oliver Heymann 《British journal of educational technology : journal of the Council for Educational Technology》2014,45(1):36-55
Educational technology is increasingly used in multicultural contexts and across national cultures. Educational technology users with different national and professional backgrounds may, however, exhibit different attitudes towards technology. Previous research provides isolated evidence of the relationship between learning technology acceptance and culture, and so an overall picture is missing. Therefore, this study attempts to integrate culture (sensu Hofstede) into an established technology acceptance model (ie, Venkatesh's Unified Theory of Acceptance and Use of Technology, UTAUT). Examining a large sample (n = 2866) of learning technology users from Germany and Romania by means of questionnaire survey, we investigate the differences in culture and technology acceptance between sample subgroups. The collected data reveal the presence of cultural differences both between countries and between professions. In line with previous research, these differences are associated with dissimilar acceptance profiles, ie, different values of acceptance variables and of path coefficients between them. Based on the findings, this study makes headway in cross‐cultural research by proposing an extended model of UTAUT—one which integrates three of Hofstede's culture dimensions. As a practical implication, national and professional culture may shape computer‐based learning environments. 相似文献
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