The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.     

Review of The Instructional Design Knowledge Base: Theory,Research, and Practice

The Instructional Design Knowledge Base: Theory, Research, and Practice by Rita C. Richey, James D. Klein, and Monica W. Tracey describes the instructional design knowledge base and further provides a taxonomy to frame the elements and related theories, thus approaching ID from both a practical and scholarly perspective. Geared toward the graduate student or scholar and not for the novice in its extensive explanations and source citations, the text should be required reading for all students of instructional design. Concepts are explained clearly and succinctly with well-organized chapters that provide headings and subheadings with introductions and transitional cues. The historical development and current research of each theory and model is well documented, and the references list alone would serve as a helpful reference for the student of instructional design. Scholars of ID will also find thought-provoking the suggestions for future research at the end of each chapter.     

语用顺应论视阈下的语篇回指研究

回指问题是现代语言学理论研究的热点课题之一。语言学各领域对回指问题已经进行了大量研究,但仍存在诸多争议和理论局限性。回指的选择和释义涉及句法、语义、语用、认知以及社会文化规约等诸多因素,涉及话语参与者双方和语境的互动。要全面、合理地解释它,必须把相关因素整合到一个理论体系中进行综合考量。维索尔伦的语用顺应论为我们提供了这样一个理论整合的框架。     

立足区域的教师培养项目实践与反思

教师是推动教育事业发展的基础,是提高教育质量、办好人民满意教育的关键。"长海县中小学卓越教师培养项目"基于县情,突破瓶颈,利用"典型驱动"策略,培养卓越教师,打造卓越课堂,实现卓越发展,从而带动区域教师队伍整体素质提升。     

借鉴CDIO理念建设铁路英语课程

通过学习借鉴CDIO工程教育理念,结合铁路建设发展基本要求,从目标、内容、实施与评价方法等方面进行高职院校英语公共课教学改革,突出课程的应用性和职业性建设。     

面向新生的“微视频+代入式体验”信息素养教育研究

[目的/意义]基于建构主义学习理论，借鉴翻转课堂先进理念，以提高个人信息素养能力的初学者为主要教育研究对象，调研分析其个性特征、信息行为和教育方式偏好。[方法/过程]通过调研分析，总结教育方式与学生需求之间的矛盾成因，提出面向新生的"微视频+代入式体验"信息素养教育创新模式，着重分析模式特点、构建策略和实施方案，并提出可行性组织策略。[结果/结论]"微视频+代入式体验"信息素养教育新模式，综合运用微视频所特有的视觉冲击力，克服教师语言抽象化的不足，同时通过代入式情境体验，完成知识吸收内化、高层次思维认知，有效提升学生的信息素养综合能力。     

The Effects of Self‐ and Peer‐Monitoring in Social Studies Performance of Students with Learning Disabilities and Low Achieving Students

This study employed group randomized trials to investigate the effects of self‐ and peer‐monitoring on the academic vocabulary and content knowledge of students with learning disabilities and low achieving students in social studies. Fourth grade students were randomly assigned to either treatment or control groups on a class level. Results indicated that there was a significant interaction effect between the intervention and students’ pretest scores on academic vocabulary acquisition; the intervention was more effective for students with lower scores in the pretest than those with higher scores. In addition, there was a significant intervention effect on content knowledge acquisition; the effect size of the growth of the treatment group on the content knowledge test was significantly larger than that of the comparison group. Teacher interviews also revealed that teachers viewed the intervention positively. Implications for practice and suggestions for future research are discussed.     

因果要素关联视域下社交媒体倦怠用户画像模型构建

[目的/意义]探究社交媒体倦怠的原因要素和结果要素标签，分析各要素间的相互作用关系，扩展用户信息行为的理论研究范畴，为企业深入了解用户社交媒体倦怠发展态势提供指导。[方法/过程]基于信息生态理论，提取"信息人、信息、信息环境和信息技术"4个信息生态因子维度的社交媒体用户画像标签；根据用户心理特征和行为表现，抽取用户画像情感和行为标签，构建社交媒体倦怠用户画像模型。[结果/结论]透过社交媒体用户消极使用和负面情感变化的典型社会现象，对用户画像模型进行整合分析与关系凝练，证明本研究社交媒体倦怠用户画像模型与S-S-O理论框架具有一致性，并根据实际进行理论上的拓展和应用。