向俄勒冈出发!

正多年前,俄勒冈靠金矿吸引了全世界的眼球;如今,俄勒冈继续以它的美丽和真实闪耀在世人面前。本期,旅居中国的Jeff Gerdes将带领我们感受他眼中的俄勒冈:无论是这里秀丽的自然风光,还是深厚的文化底蕴,相信都能让你领略到这个位于美国西海岸小州的独特之美。     

What Could Have Been Done? Circuit City: A Case Study of Management and Employee Performance Failure

This case study is an employee performance analysis that utilizes Gilbert's behavior engineering model (Gilbert, 2007 ) as a theoretical framework to examine the events that caused Circuit City to fail in 2008. Additionally, the case study views the events through a systemic lens. As management implemented changes, employee morale and performance faltered, which in turn affected customer perceptions and attitudes. Taken together, these actions resulted in a negative feedback loop that greatly contributed to the demise of the company.     

Distributed leadership with the aim of ‘reculturing’: a departmental case study

This article considers a secondary science department that has, since 2000, developed distributed leadership as a form of human capacity building. Using a longitudinal ethnographic case study allowed us to consider how distributed leadership can be nurtured and developed in a department. Our analysis centres on two key issues: the nature and pattern of distributed leadership practices and the continuity that provides coherence to those practices. From our analysis, there appear to be two major conclusions. The first of these is the need for administrators to be purposeful in the appointments that they make to formal leadership positions. To enact distributed leadership practices requires leaders who can exercise both formal power and influence. The second conclusion relates to the time required for continuity of leadership practices to give rise to changes that lead to teachers managing the teaching and learning programme.     

Teaching and Transforming Through Stories: An Exploration of Macro- and Micro-Narratives as Teaching Tools

Narratives are one of the most powerful teaching tools available and are often regarded as central to the learning process. We investigate the role of narrative in adult learning in library instructional contexts, introducing the concepts of micro- and macro-narratives and illustrating these ideas using relevant teaching examples. Macro-narratives are stories that are common across many cultures and contain universal themes and lessons. Micro-narratives are stories that are uniquely relevant to the members of a particular group. We argue that both types can be used to create meaningful library learning experiences.     

Improving performance and organization value through a virtual appreciative inquiry summit

Managing across multiple sites in a global workplace poses many challenges. Technology has made this task simpler, allowing workers to stay connected through email, instant messaging, conference calls, gadgets, and services. Even with the aid of technology, communication can suffer if not managed well. Conducting change initiatives in a virtual environment increases communication challenges. This article presents the advantages of appreciative inquiry in a virtual summit environment to improve individual, team, and organizational performance.     

If you build it,will they come?: A case study of digital spaces and brand in the National Basketball Association

This case addresses the relationship between sport and digital spaces by introducing students to strategic marketing processes related to developing a team-managed fan website. The case was created in conjunction with three former members of the Cleveland Cavaliers who helped create www.cavfanatic.com, the official fan site of the team. Key areas addressed within the case study are brand development, brand communication, and brand extension. The case follows a new hire, Natalie, as she joins the new media team of www.cavfanatic.com. The sport marketers she works with review the development of the website and provide information on the strategic development process they went through. In the end, Natalie is charged with looking forward and developing further strategies to continue to engage the Cavaliers fans and to develop the CavFanatic brand.     

Disability and the restructuring of welfare: the problem of partnership with parents

Parent Partnership Services are now required in every local education authority (LEA) in England and Wales. Research has documented parents' experience of dissatisfaction when engaging with services responsible for providing for children's special educational needs, and differences in priorities and assumptions between parents and professionals. Analysis suggests that Parent Partnership Services have the potential to make the system work in a more understandable, friendly, respecting and involving way for parents. Evidence is drawn from interviews in Newby LEA with 24 parents and both LEA and voluntary agency Parent Partnership Officers. However, tensions and assumptions were identified that suggest a limit to authentic partnership possibilities. The political nature of the discourse of partnership continues to be ignored. There remains little awareness of the need to negotiate the meaning of partnership. Partnership was assumed to be ‘good’, with little understanding of the need to work in ways that avoided its potentially disempowering effects. Parent Partnership Officers represent a further tier of ‘professionals’, which for some parents remove them from those who are the decision-makers. Parent Partnership Services remove from schools the arena of parent partnership when a child is undergoing statutory special needs assessment. Such services move this area of partnership into a space between schools and the LEA—which may distance responsibility of schools to take seriously the need to engage with parents as partners.     

The Role of Agricultural Consultants in New Zealand in Environmental Extension

Abstract

The aim of this study was to understand the role that agricultural consultants in New Zealand were undertaking in the Research, Development and Extension (RD&E) system—and in particular in relation to environmental extension. New Zealand does not have a public extension service and hence there is a strong reliance on consultants and regional councils for environmental management information and advice. As they are independent of the formal RD&E system there is no guarantee that RD&E outcomes are reaching farmers, nor that effective environmental extension is occurring. The study used a combination of case studies, phone interviews with informed persons and a national web survey to explore the role of the consultant. The study found that agricultural consultants are playing an important role in working with farmers to improve agricultural production. There are, however, indications that gaps have developed over time between agricultural consultants and the agricultural research sector which limit the effectiveness of the RD&E system. Agricultural consultants are playing a minimal role in proactive environmental extension because insufficient market forces are driving this role. The paper suggests that a national database of agricultural consultants could improve the flow of tailored information between research and agricultural consultants and also suggests mechanisms where consultants could be better integrated into the RD&E system and provide feedback to research programs. Market failure in the area of environmental extension could be addressed by publicly funded incentive programs.