The emergence of the marketing professional in schools

Abstract

The marketisation of schools has emerged as a defining feature of the education landscape. While the role of principals and lead teachers in carrying out marketing work was investigated in the late 1990s, there has been scant evidence of how the people and practices of marketing in schools have evolved into the twenty-first century. Expanding on existing literature on educational marketing practices in schools, and through in-depth interviews with a unique sample of school marketers, this study explores the emergence of the school marketing professional. The interviews reveal the diverse backgrounds and experiences of these individuals, the transfer of their business skills into schools and the tensions in professional boundaries with educators who traditionally performed school marketing activities. Ultimately, the study furthers insights into the co-existence of educational and managerial agendas in the schools market.     

Extension Agents and Conflict Narratives: A Case of Laikipia County,Kenya

Purpose: This work investigated the narratives of development extensionists in relation to natural resource conflict, in order to understand the competing discourses surrounding the wicked problems of natural resource management in Laikipia County, Kenya.

Methodology: Q methodology was used to elicit the conflict narratives present among extension professionals. A concourse of 221 statements were devised from interviews and group discussions with key informants and a final sample of 49 statements was used for the sorting. Thirteen Q-sorts were undertaken with among rural extension professionals from government, non-government, faith-based and private organizations.

Findings: Four factors were elicited from the data, labelled—A: ‘Improved Leadership’; B: ‘Resource-centred conflict’; C: ‘Improved Governance’; and D: ‘Improved Management’.

Practical Implications: Narratives of neo-Malthusianism and pastoral ‘backwardness’ persist among extension professionals in Laikipia, thereby perpetuating the received wisdom of natural resource conflict. However, narratives of the human dimension of conflict are also evident where power, politics and socio-economic inequalities are at the fore of natural resource conflict.

Originality: This work contributes to a growing body of literature interested in the role of extension agents in conflict management. By applying Q methodology, this work has shown that while extension agents are involved in conflict management, their perceptions of these conflicts are subjective and have the potential to exacerbate conflict. Conflict management processes need to explicitly consider the conflicting and overlapping world views of extension agents if they are to act as process facilitators.     

Addressing bullying through critical making

This paper explores how maker pedagogies helped middle school students develop transferable competencies, such as creativity, problem solving, self-directed learning and citizenship skills. We offer an in-depth look at how purposeful or critical making related to bullying awareness can help struggling students develop positive attitudes related to their roles as contributing members of a classroom community of learners.     

Hands-on engagement online: using a randomised control trial to estimate the impact of an at-home lab kit on student attitudes and achievement in a MOOC

ABSTRACT

A shortcoming of Massive Open Online Courses (MOOCs) is the lack of substantive integration of hands-on activities into online classrooms. We conducted a randomised control trial (RCT) in a MOOC where we sent the treatment group at-home lab kits with which they could perform experiments in their own homes. In our intervention research, we found that, at the end of the course, students in the treatment group had significantly higher exam scores and levels of self-efficacy to perform in the topic area than their control group counterparts. Students’ growth in self-concept was not significantly different. Findings have implications for distance courses in engineering and other science, technology, engineering, and math areas that traditionally have laboratory components. Furthermore, our findings illustrate the potential amplifying effect of this learning environment configuration for engineering instructors. Finally, this study illustrates how the dispersed nature of MOOCs facilitates RCTs and a recursive process linking theory and practice.     

A third approach beyond the false dichotomy between teacher- and student-centred approaches in the engineering classroom

ABSTRACT

Most of the contemporary critiques of university teaching are variants of a central argument that sets up a polarity between socalled ‘traditional’ teaching, often termed ‘teacher-centred’ and ‘transmissive’, and approaches that by contrast are considered ‘student-centred’, often also referred to with the phrase ‘active learning’. This editorial argues that it is important for engineering educators to be able to interrogate these calls for change, drawing on an informed sense of ‘evidence-based practice’ in education. Drawing on scholarship from higher education research, it is suggested that the polarity typical to these debates is actually a false dichotomy, and what is needed to foster high-quality student learning is a third approach to teaching that skillfully combines a focus on knowledge with pedagogical strategies that foster student engagement.     

“We Talked About Sex.” “No,We Didn't”: Exploring Adolescent and Parent Agreement About Sexuality Communication

Family communication about sex can protect adolescents from risky behavior, like early sex and sex without protection. However, adolescents and parents often disagree about whether they talked with each other about sexual issues, limiting the protective effects of communication. Few studies explore these disagreements. This study included 27 pairs of early adolescents and parents. Adolescent and parent interviews were coded for agreement in reports of sexuality communication. Adolescents’ interview themes were compared across levels of agreement between adolescent–parent dyads. Adolescents who highly agreed with their parents were more likely than those who did not to describe positive parental approaches to sexuality communication and awareness of parental perspectives, while no group differences were found for responses to parents’ viewpoints. Study findings highlight the importance of sex education programs that support adolescent–parent sexuality communication, particularly for middle school students.     

What is the Relationship Between Teacher Quality and Student Achievement? An Exploratory Study

The major purpose of the study was to examine what constitutes effective teaching as defined by measured increases in student learning with a focus on the instructional behaviors and practices. Ordinary least squares (OLS) regression analyses and hierarchical linear modeling (HLM) were used to identify teacher effectiveness levels while controlling for student-level and class/school-level variables. Actual achievement of 1936 third grade students in 85 classrooms on the Virginia Standards of Learning (SOL) Assessment results in English, Mathematics, Social Studies, and Science were compared to expected achievement resulting in an indicator of teacher effectiveness. Based on student learning gains, teachers were divided into quartiles. The statistical modeling approach facilitated comparisons of outcomes that were free of influences of identified extraneous variables. A double blind design was selected for in-depth cross-case studies with teachers from the highest quartile representing highly effective teachers (N?=?5) and the lowest quartile the less effective teachers (N?=?6). The observation team assessed the third grade teachers (N?=?11) based 20 categories within four domains: instruction, student assessment, classroom management, and personal qualities. Key findings indicate that effective teachers scored higher across the four domains. Additionally, effective teachers tended to ask a greater number of higher level (e.g., analysis) questions and had fewer incidences of off-task behavior than ineffective teachers. The exploratory study identified instructional behaviors and practices of teachers that result in higher student learning gains.     

Outcomes of Home-Support Consultation on the Maintenance of Bicycle-Riding Skills for Youth With Autism Spectrum Disorder

Bicycle riding is a functional motor skill that increases physical activity opportunities, social interaction, and independence. However, bicycle riding is difficult for youth with autism spectrum disorder (ASD) to learn. This study examined the effectiveness of home-support consultation (HSC) on increasing the maintenance of independent bicycle riding following initial skill acquisition. Fifty-one youth with a confirmed ASD diagnosis learned to ride a two-wheeled bicycle during a training camp. Twenty-nine riders enrolled in a HSC intervention to promote distributed practice of the learned skill. The control cohort (N = 22) was exempt from the HSC intervention. One year following initial skill acquisition, 62.07% of the HSC cohort compared to 36.36% of the control cohort still reportedly displayed the skill. Within the HSC cohort, riders who reported at least 8 weeks of practice following acquisition on average maintained the skill. Implications of home consultation are discussed.     

Improving the student learning experience through dialogic feed-forward assessment

Abstract

Assessment feedback from teachers gains consistently low satisfaction scores in national surveys of student satisfaction, with concern surrounding its timeliness, quality and effectiveness. Equally, there has been heightened interest in the responsibility of learners in engaging with feedback and how student assessment literacy might be increased. We present results from a five-year longitudinal mixed methods enquiry, thematically analysing semi-structured interviews and focus groups with undergraduate students who have experienced dialogic feed-forward on a course in a British university. We use inferential statistics to compare performance pre and post-assessment intervention. The assessment consisted of submitting a draft coursework essay, which was discussed and evaluated face-to-face with the course teacher before a self-reflective piece was written about the assessment process and a final essay was submitted for summative grading. We evidence that this process asserted a positive influence on the student learning experience in a number of inter-related cognitive and affective ways, impacting positively upon learning behaviour, supporting student achievement and raising student satisfaction with feedback. We advocate a cyclic and iterative approach to dialogic feed-forward, which facilitates learners’ longitudinal development. Programme teams should offer systematic opportunities across curricula for students to understand the rationale for and develop feedback literacy.