The practice of brand extension through licensing: The Spalding challenge

In this case study, the Russell Corporation's acquisition of Spalding creates an opportunity for Spalding's marketing staff to reevaluate their licensing strategy. Prior ownership has heavily leveraged the equity of the Spalding brand to generate maximum licensing revenues with a minimal concern for the long-term impact on the brand. Placed in the position of Spalding's Vice President for Marketing, the reader must grapple with strategic licensing factors such as the rise of the big-box retailer in distribution channels and product category congruence across extensions. Ultimately, with several licensing contracts up for renewal, a decision on the future direction of the Spalding brand must be outlined and defended in a presentation to the executives at Russell.     

The effects of amount and type of teacher-child interaction on child-child interaction during free-play

Social interactions between preschool behaviorally handicapped children were measured under three experimental conditions during free-play: (a) active teacher involvement in free-play, (b) no teacher involvement in free-play, and (c) teacher structured free-play. Significantly more child-child interactions occurred during teacher structured free-play than in either of the other two conditions, with the no teacher involvement condition producing significantly more child-child interactions when compared to the active teacher involvement condition. Additionally, significantly more teacher-child interactions occurred during the active teacher involvement condition than in either of the other two conditions, with nonsignificant differences in teacher-child interaction between the no teacher involvement and the teacher structured conditions. The results are discussed in terms of their implications for ameliorating social interaction deficits among young behaviorally handicapped children.     

Report on the ‘European exchange of experiences in school integration’: the intercultural comparison of the quality of life of children and youth with handicaps in Arhus (Denmark), Arezzo (Italy), Greenwich (London,UK) and Reutlingen (Germany)

ABSTRACT

This article describes some aspects of a multi‐disciplinary exchange and research programme involving communities in Denmark, Germany, Italy and the United Kingdom. The major focus of the programme has been on the integration of children with special educational needs into mainstream settings in schools and communities with a specific reference to decision making processes. The point at which extra resources are given by the state and its agencies to an individual in need provides the unifying intercultural point of departure. Local cultures, including legislative and social imperatives, and their implications for research activity are discussed. Common themes in the transition and transformation of the various forms of welfare state provision within the member countries are identified and analysed. The relationship between different forms and levels of service provision and the practice of integration are discussed.     

Education,education and indoctrination! Packaging politics and the three ‘Rs’

This paper explores how recent Labour governments have tried systematically to package educational and other social policies for media presentation and public consumption. This concern has resulted in the criticism that Labour is concerned with policy presentation above content: strong on policy spin but weak on policy delivery. The first section explores Labour’s attempts to set a favourable agenda in news media for its educational policies by implementing a rigorous news management strategy: the subsequent section analyses Labour’s unprecedented use of advertising to promote key areas of government policy. There is a particular focus on government advertising in the run up to the 2001 general election. The paper concludes that governments’ increasing reliance on advertising may cross the line which should separate the provision of public information from any attempt to persuade the public to support particular policy choices.