General Communications

MASSCOM: MODULES IN MASS COMMUNICATION, (Chicago: Science Research Associates, 1984—series of seven booklets, price not given, paper)

COMPARATIVE BROADCASTING SYSTEMS, by Richard C. Burke (43 pp.)

MASS MEDIA AND POPULAR CULTURE, by Kathleen J. Turner (38 pp.)

MASS MEDIA HISTORY, by Don Pember (57 pp.)

MASS MEDIA AND FUTURE TECHNOLOGIES, by Loy Singleton (43 pp.)

MASS MEDIA LAW, by William L. Rivers (43 pp.)

MASS MEDIA CAREERS, by Joseph Turow (60 pp.)

WRITING TELEVISION CRITICISM, by Bruce E. Gronbeck (44 pp.)

FUNDAMENTALS OF COPY AND LAYOUT, by Albert C. Book and C. Dennis Schick (Chicago: Crain Books, 1984—$14.95)

THE BENEVOLENT DICTATORS: INTERVIEWS WITH ADVERTISING GREATS, by Bart Cummings (Chicago: Crain Books, 1984—$24.95)     

The Profound Sound of Ernest Hemingway's Typist: Gendered Typewriting as a Solution to the Problems of Communication

Beginning in the late nineteenth century, the association between women and typewriters first generated and then ameliorated anxieties over the potential unfaithfulness of the writing technology. Typing techniques designed to minimize miscommunication developed in response to fears of and frustrations with the machine. Gendered typewriting reconciled a perception of the typewriter as a powerful means of expression with the desire for a trustworthy mode of communication. Through an examination of literature and typing tutorials, this article shows gender's regulatory function in the pursuit of clear, reliable, and faithful communication processes, suggesting that gender functions primarily as solution to, rather than as a problem for, communication.     

Gay characters in conventional spaces: Will and Grace and the situation comedy genre

This paper explores how Will & Grace, which has been heralded in the popular press for its positive representations of gay men, situates the potentially controversial issue of homosexuality within safe and familiar popular culture conventions, particularly those of the situation comedy genre. This paper draws on feminist and queer theory to examine the liabilities of relying on these familiar situation comedy conventions, demonstrating how the program equates gayness with a lack of masculinity, relies on sexual tension and delayed consummation, infantilizes the program's most potentially subversive characters, and emphasisizes characters' interpersonal relationships rather than the characters' connection to the larger social world. Additionally it argues that by inviting mainstream audiences to read the program within familiar televisual frames, Will & Grace can be read as reinforcing heterosexism and, thus, can be seen as heteronormative.     

Critical Information Literacy Beyond the University: Lessons From Service in a Women's Health Interest Group

Library instruction methods most frequently focus on teaching students searching skills to navigate the maze of library databases to locate appropriate research materials. The current theory of critical information literacy instruction calls on librarians to spend more of their time in the classroom focused on understanding the social, political, and cultural construction of knowledge. In this article, the author provides a case study of the information environment in the National Women's Health Network, a women's health interest group, to help librarians facilitate nuanced discussions with students on the applicability of interest group literature inside and outside of the university classroom.     

To See or Not To See: Preservice Teacher Attitudes Toward Color Blindness

This study examined the perspectives of 85 undergraduate preservice teacher candidates engaged in a required survey course on diversity at a midsized Midwestern university. Candidates completed the Common Beliefs Survey at both the beginning and end of the 16-week semester. Quantitative analysis of the pre- and postcourse Likert ratings of candidates indicated a significant negative shift relative to the statement, “I don't think of my students in terms of their race or ethnicity; I am color-blind when it comes to my teaching.” Further qualitative analysis of candidates who provided written rationale for their numeric response indicated prevailing themes of conscious bias, intentional color-blindness, and movement toward appreciation of racial difference as a critical cognizance. Implications for teacher education include experiences beyond the scope of a survey course if significant schematic shift leading to the potential for educational equity is to be realized.     

Participant interaction in a course delivered by interactive compressed video technology

Abstract

Fully interactive learning environments have been demonstrated to increase student satisfaction, learning, and retention in the educational environment. Using Moore's (1989) framework for interaction in distance education settings, this study investigated participant interactions in a course delivered to five sites by interactive compressed video (ICV) technology. The purpose of this study was two‐fold—to determine the extent to which participants took advantage of opportunities for interaction and to note their perceived barriers to interaction. The participants failed to take full advantage of the opportunities for interaction provided in the course context. Seven barriers to interaction, which focused on ICV technology limitations and student situational and dispositional characteristics, were identified. Implications for practice and future research are discussed at the conclusion of the study.     

Developing Scientific Literacy in a Primary School

The science education literature demonstrates that scientific literacy is generally valued and acknowledged among educators as a desirable student learning outcome. However, what scientific literacy really means in terms of classroom practice and student learning is debatable due to the inherent complexity of the term and varying expectations of what it means for learning outcomes. To date the teacher voice has been noticeably absent from this debate even though the very nature of teacher expertise lies at the heart of the processes which shape students' scientific literacy. The research reported in this paper taps into the expertise of (participating) primary teachers by analyzing the insights and thinking that emerged as they attempted to unravel some of the pedagogical complexities associated with constructing an understanding of scientific literacy in their own classrooms. The research examines the processes and structures within one primary school that were created to provide conditions to allow teachers to explore and build on the range of ideas that presently inform the scientific literacy debate. The research reports these teachers' views and practices that shaped their actions in teaching for scientific literacy.