Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches

The popularity of women's soccer has increased in Germany since the inauguration of the sport in 1970 by the German Football Association. The purpose of this study is to analyze the current image of women's soccer in general and the pre-event image of the World Cup 2011 in particular, as well as the key drivers and indicators that trigger interest in attending women's soccer matches. The study sample consists of sport-interested individuals who were questioned concerning their attitudes and actions related to the attendance at women's soccer matches at different leisure facilities and sport events in Germany in 2009 (n = 1284). Additive image indexes were created in order to evaluate the respective images of women's soccer and the Women's World Cup. Regression analyses were applied to test the key drivers for interest in attending matches. The results suggest that age is important in determining the perceived image of women's soccer and the Women's World Cup and gender influences the perception of the pre-event image of the Women's World Cup. Moreover, various image indicators influence future behavior which applies as well to age. No differences were found regarding an effect of gender on future behavior. Regarding women's soccer it can be said that the more interesting, exciting and cheerful it is perceived to be, the higher the interest in attending matches. These attributes can be used in marketing communications to foster game attendance.     

Proximity and Terrorism News in Social Media: A Construal-Level Theoretical Approach to Networked Framing of Terrorism in Twitter

This study investigates networked framing of terrorism news in Twitter by distinguishing three proximity effects (geographic, social, and temporal proximity) on audience and media institutional frames (i.e., episodic/thematic and space frames), based on construal-level theory. An analysis of tweets during the Boston Marathon bombing and the Brussels Airport attack finds that institutional and audience frames show similarity but do not always converge on Twitter. Similarities in the audience and institutional frames are attributed to a universal human tendency for social categorization, inherent in the minds of not only ordinary citizens but also journalists. Proximity effects, however, were more salient on audience frames than on institutional frames.     

Serials Librarianship is Still a Business… But Do We like It?

A seasoned collection management librarian explores aspects of job satisfaction in academic librarianship, including following one’s conscience, making good use of abilities, and incorporating outside interests.     

Non-organic failure to thrive: Decision for and videotaped evaluations

Infants hospitalized for non-organic failure to thrive in the first six months of life are in a life-threatening situation and are already at risk for poor bonding with mother. In light of this, the meaning and use of foster care and how this separation affects the developing mother-child relationship are the issues addressed through examination of 16 cases in which 8 of the infants were placed in foster care and 8 discharged home after the failure to thrive hospitalization. This paper examines (1) maternal histories of pregnancy, labor and delivery and the neonatal status of placed and non-placed infants; (2) the developmental and weight status of placed children; (3) the nature of the decision criteria for after-hospital care; and (4) the mother-infant relationship at initial intake in terms of mother's report of events and observations of feeding and play interactions during a videotaped assessment process. The study found that the interactions between mother and infant in those situations which required foster care were clearly more dysfunctional when compared to those in which the baby was discharged home to mother. Babies in the two groups were comparable in weight status at the time of hospitalization although babies in foster placement had slightly lower scores on the Bayley Scales. Maternal histories of pregnancy, labor, and delivery were similar for the two groups as were the birth and neonatal histories of the infants.     

An intervention for relational and physical aggression in early childhood: A preliminary study

A preventive intervention for reducing physical and relational aggression, peer victimization, and increasing prosocial behavior was developed for use in early childhood classrooms. Nine classrooms were randomly assigned to be intervention rooms (N = 202 children) and nine classrooms were control rooms (N = 201 children). Classroom was the unit of analysis and both observations and teacher-reports were obtained at pre and post-test. Focus groups were used to develop the initial program. The 6-week program consisted of developmentally appropriate puppet shows, active participatory sessions, passive concept activities and in vivo reinforcement periods. Preliminary findings suggest that the “Early Childhood Friendship Project” tended to reduce physical and relational aggression, as well as physical and relational victimization and tended to increase prosocial behavior more for intervention than control classrooms. Teachers and interventionists provided positive evaluations of the program and there is evidence for appropriate program implementation.