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排序方式: 共有151条查询结果,搜索用时 15 毫秒
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Commenters have expressed concern over media content related to military veterans, saying journalists fail to provide the public with an accurate understanding of what it means to be a veteran. Nevertheless, few studies have examined the representation of veterans in news media content. The present study analyzed 740 photographs shared by regional news outlets on the popular social media platform Twitter. Coders documented the representation of veteran groups (gender, race, and service period) and stereotypes concerning veterans (homelessness, charity, and trauma) in the images. Results showed that the photographs rarely communicated stereotypes about veterans. Photographs overrepresented female veterans, although male veterans remained the significant majority. Minority veterans were underrepresented. Photographs most often contained images associated with World War II.  相似文献   
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The popularity of women's soccer has increased in Germany since the inauguration of the sport in 1970 by the German Football Association. The purpose of this study is to analyze the current image of women's soccer in general and the pre-event image of the World Cup 2011 in particular, as well as the key drivers and indicators that trigger interest in attending women's soccer matches. The study sample consists of sport-interested individuals who were questioned concerning their attitudes and actions related to the attendance at women's soccer matches at different leisure facilities and sport events in Germany in 2009 (n = 1284). Additive image indexes were created in order to evaluate the respective images of women's soccer and the Women's World Cup. Regression analyses were applied to test the key drivers for interest in attending matches. The results suggest that age is important in determining the perceived image of women's soccer and the Women's World Cup and gender influences the perception of the pre-event image of the Women's World Cup. Moreover, various image indicators influence future behavior which applies as well to age. No differences were found regarding an effect of gender on future behavior. Regarding women's soccer it can be said that the more interesting, exciting and cheerful it is perceived to be, the higher the interest in attending matches. These attributes can be used in marketing communications to foster game attendance.  相似文献   
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There is significant evidence that traditional university presses are continuing to face financial crises. Outlets for research monographs are drying up, print runs are being reduced and monograph costs are increasing. The combination of the digital networked environment and openarchive initiatives may, however, provide the opportunity, through institutional repositories, to rethink the role and nature of the distribution of research monographs in a university setting. The adoption of new models, untrammelled by the structures of the past, while still retaining editorial and refereeing standards, could revolutionize the access and distribution patterns of research knowledge within university frameworks. Ultimate success will depend, however, on programmes of scholarly advocacy in scholarly communication with the academic author as both creator and as consumer.  相似文献   
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A seasoned collection management librarian explores aspects of job satisfaction in academic librarianship, including following one’s conscience, making good use of abilities, and incorporating outside interests.  相似文献   
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