Marketing International Scholarly Journals to Vietnamese Researchers

There is a significantly growing interest in publishing in international scholarly journals in Vietnam. On the one hand, Vietnamese researchers can be potential authors of interesting articles that provide new insights into the emerging economic context. On the other hand, they can be target consumers and subscribers of journals in their quest for academic and practical knowledge. This paper aims to propose marketing initiatives for publishers and editors who seek to promote their journals to researchers in emerging countries, particularly Vietnam. These marketing solutions build upon an understanding of barriers for researchers in international publications.     

Using Stakeholder Input to Guide Cultural and Contextual Adaptations for a Universal School-Based Intervention

The Urban Review - Strong student–teacher relationships foster students’ social, emotional, and academic development, particularly for students from marginalized racial/ethnic groups....     

The rivalry of the French and American educational missions during the Vietnam War

From 1955 to 1975, the French and the Americans were both active in the educational field in South Vietnam, but their objectives were different. The French were concerned with preserving their influence with the Vietnamese elites and relied on the Mission Culturelle – the heir of the colonial Direction of Education – and its prestigious high schools. The Americans wanted to improve the level of education of the population and strived to reform the Vietnamese administration in order to make South Vietnam a nation strong enough to bar the advance of communism. The main operator was USAID, which coordinated and funded the activities of expert teams, and particularly of academic missions. The French deeply resented the American intrusion into what they believed to be their historical area of cultural influence, and they perceived the United States as aggressive towards them. The Americans did not oppose the French cultural presence but they did try to eliminate those parts of the French legacy – particularly the teaching methods and the administrative structures – that they considered to be obsolete and an obstacle to their reforms. The battle between those two cultural traditions was waged by their Vietnamese supporters, with long-time Francophiles on one side and US-trained educators and administrators on the other. However, this competition was partly artificial, as the French and Americans actually needed each other. Their educational missions also had to deal with the circumstances of the war in Vietnam. In the early 1970s, the French resigned themselves to the dismantling of their educational network while American reform met with substantial resistance in South Vietnamese society, which resented the Americanisation of an educational system that mixed the Confucian and the French academic traditions, as symbolised by the enduring popularity of the Baccalaureate examination that still exists today in Vietnam.     

Development of a scale to measure economic status of students in rural vietnam

Family economic status is generally considered to be an important factor associated with students’ educational outcomes. However, to evaluate the strength of this contention, it is important to first have appropriate measures of family economic status. Measuring the economic status of Vietnamese people has been particularly difficult as the respondents have not been able to report accurately on their income. This has been compounded in rural populations, because of the relative economic homogeneity of communities. This study constructed, calibrated and validated a set of items to form a measure of economic status of students’ families in rural Vietnam.     

A revised model of e-brand equity and its application to high technology products

Given the growing importance of online social media platforms (OSM) in brand management, the authors attempt to extend the relationship between e-brand equity and repurchase intention with two mediator variables, namely visual appeal and e-preference in which willingness to pay a price premium (WPPP) serves as a moderator. Drawing on the perspective of digitalized engagement (PDE), the authors confirm the mediating effects on the e-brand equity-repurchase intention link while evidencing both positive and negative effects of WPPP on the linkage of e-brand equity and mediators. Contributions to theory, practice, and future studies are also provided.     

Changing views of teachers and teaching in Vietnam

In order for Vietnam to seek better international integration into an increasingly globalised world, the Vietnamese Government has launched educational reforms requiring teachers to adopt ‘Western’ constructivist pedagogies. This paper reports on an action research study in a Vietnamese teacher training institution which found that Vietnamese student teachers were willing to accommodate and accept change and were often very enthusiastic about the ‘Western ideas’ of teaching and learning, but that their unquestioning respect for the authority of their tutors remained firmly fixed. The data also showed that the students’ tutors had a relatively limited exposure to the ‘Western theories’ and their implications and therefore did not model or demonstrate the theories effectively. The paper draws on these findings to argue that the focus for transforming Vietnamese teachers’ practice should be on promoting the responsibility of teacher educators to introduce student teachers to new ideas about the processes of teaching and learning. This strategy is likely to be more supportive of student teachers’ development as it allows them to separate the processes of teaching from culturally dominant beliefs about roles which are part of their established identities.     

Temperature-induced droplet coalescence in microchannels

This paper reports a technique for temperature-induced merging of droplets in a microchannel. The multiphase system consists of water droplet and oil as the dispersed phase and the carrying continuous phase. A resistive heater provides heating in a rectangular merging chamber. The temperature of the chamber is controlled by the voltage applied to the heater. The merging process of two neighboring droplets was investigated with different applied voltage, flow rate ratio between water and oil and total flowrate. Merging is found to be effective at high flow rate ratio, high temperature, and low total flowrate. The presented technique could be used for merging and mixing in droplet-based lab-on-a-chip platforms.     

A systematic review and Bayesian meta-analysis of the development of turn taking in adult–child vocal interactions

Fluent conversation requires temporal organization between conversational exchanges. By performing a systematic review and Bayesian multi-level meta-analysis, we map the trajectory of infants’ turn-taking abilities over the course of early development (0 to 70 months). We synthesize the evidence from 26 studies (78 estimates from 429 unique infants, of which at least 152 are female) reporting response latencies in infant–adult dyadic interactions. The data were collected between 1975 and 2019, exclusively in North America and Europe. Infants took on average circa 1 s to respond, and the evidence of changes in response over time was inconclusive. Infants’ response latencies are related to those of their adult conversational partners: an increase of 1 s in adult response latency (e.g., 400 to 1400 ms) would be related to an increase of over 1 s in infant response latency (from 600 to 1857 ms). These results highlight the dynamic reciprocity involved in the temporal organization of turn-taking. Based on these results, we provide recommendations for future avenues of enquiry: studies should analyze how turn-by-turn exchanges develop on a longitudinal timescale, with rich assessment of infants’ linguistic and social development.     

Localised politics in language education: untold stories

This study explores the political impact on English-language education in the historical context of Vietnam in the 1980–1990 period. Based on data collected from three participants’ narratives concerning their experience of learning English, the study indicates that English-language education, at that time, embraced a wide range of political dimensions specific to the geopolitics of Vietnam. The political factors include learners’ family background, mainstream concepts in the local community, materials for teaching and learning, ideologies of language teaching, historical events and socio-political discourses. These factors constituted three layers of politics embedded in English-language education in Vietnam. The findings of the study provide new insights into the themes pertaining to politics in English-language education, which are often associated with the spread of English as a global language. From an educational history perspective, the study makes a contribution to understanding and developing second-language education in relation to local geopolitics.