Literature of broadcasting: Books in review

THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50.

THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75.

ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies.

TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp.

SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50.     

Production Guides

VIDEO COMMUNICATION: STRUCTURING CONTENT FOR MAXIMUM PROGRAM EFFECTIVENESS by David L. Smith (Belmont, CA: Wadsworth Publishing, 1991—price not given, paper, ISBN 0-534-13146-8, 412 pp.)

RADIO PRODUCTION: ART AND SCIENCE by Michael C. Keith (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-80017-6, 255 pp.)

TELEVISION AND RADIO ANNOUNCING by Stuart W. Hyde (Boston: Houghton Mifflin, 1991—price not given, ISBN 0-395-54446-7, 576 pp.)

BROADCAST VOICE HANDBOOK: HOW TO POLISH YOUR ON-AIR DELIVERY by Ann S. Utterback (Chicago: Bonus Books, 1990—$26.95, ISBN 0-929387-16-3, 264 pp.)

HOW TO READ COPY: PROFESSIONAL'S GUIDE TO DELIVERING VOICE-OVERS AND BROADCAST COMMERCIALS by Adrian Cronauer (Chicago: Basic Books, 1990—$29.95, ISBN 0-929387-14-7, 208 pp.)

INSTITUTIONAL VIDEO: PLANNING, BUDGETING, PRODUCTION AND EVALUATION by Carl Hausman (Belmont, CA: Wadsworth, 1991—price not given, ISBN 0-534-12786-X, 295 pp.)

ELECTRONIC MOVIEMAKING by Lynne S. Gross and Larry W. Ward (Belmont: Wadsworth, 1991—no price given, paper, ISBN 0-534-13620-6, 313 pp.)

WRITING FOR TELEVISION AND RADIO by Robert L. Hilliard (Belmont, CA: Wadsworth Publishing, 1991—no price given, paper, ISBN 0-534-14262-1, 485 pp.)

THE ESSENTIAL FEATURE: WRITING FOR MAGAZINES AND NEWSPAPERS by Vicky Hay (New York: Columbia University Press, 1990—$45.00/20.00, ISBN 0-231-06886-7 hard, 0-231-06887-5 paper, 289 pp.)

MUSIC IN FILM AND VIDEO PRODUCTIONS by Dan Carlin, Sr. (Stoneham, MA: Focal Press, 1991—$21.95, paper, ISBN 0-240-80009-5, 173 pp.)

SPECIAL MAKE-UP EFFECTS by Vincent J-R Kehoe (Stoneham, MA: Focal Press, 1991—$19.95, paper, ISBN 0-240-80099-0, 134 pp.)

BROADCAST NEWS: WRITING AND REPORTING by Peter E. Mayeux (Dubuque, IA: Wm. C. Brown, 1991—price and ISBN not given, paper, 414 pp.)     

Moral Reasoning about Sexually Transmitted Diseases

The purpose of this research was to investigate moral reasoning related to sexual behavior that could lead to the transmission of sexually transmitted diseases (STDs). Using hypothetical dilemmas about situations in which STDs can be transmitted, respondents were asked to explain why they believed the characters should or should not engage in risky behaviors. 40 college freshmen ( M = 18.3 years) and 32 college seniors ( M = 22.3 years) participated. Using Kohlberg's moral stage theory and Gilligan's moral orientation model, the interviews were scored for moral stage and moral orientation. Results indicated that the older age group had a significantly higher stage of moral reasoning than the younger age group when responding to dilemmas about STDs. There was a significant difference in moral stage between dilemmas, reflecting the possible effect of dilemma content on moral reasoning. The overall pattern of results shows nonsignificant gender differences in stage of moral reasoning and moral orientation. Clinical and theoretical implications of these findings for understanding the role of moral reasoning in sexual risky behavior are discussed.     

Predicting career development in hard-of-hearing adolescents in Australia

This article reports on a study investigating the career development of hard-of-hearing high school students attending regular classes with itinerant teacher support. We compared 65 hard-of-hearing students with a matched group of normally hearing peers on measures of career maturity, career indecision, perceived career barriers, and three variables associated with social cognitive career theory career decision-making self-efficacy, outcome expectations, and goals. In addition, the predictors of career maturity and career indecision were tested in both groups. Results indicated that (a) the two groups did not differ on measures of career maturity, (b) the SCCT variables were less predictive of career behaviors for the hard-of-hearing students than for the normally hearing students, and (c) perceived career barriers related to hearing loss predicted lower scores on career maturity attitude for the hard-of-hearing students. These findings are discussed in the context of career education and counseling interventions that may benefit young people who are hard of hearing.     

The effects of Pavlovian CSs on two food-reinforced baselines— with and without noncontingent shock

Two experiments explored the effects of Pavlovian (tone-shock) CS+, CS?, and truly random control (TRC) contingencies on two different food-reinforced instrumental baselines. One food-reinforced baseline contained noncontingent shock, while the other did not. In the first experiment, a TRC contingency was shown to produce suppression of food-reinforced responding, while a CS? contingency did not. When noncontingent shock was added to the baseline, however, the TRC stimuli failed to produce suppression, and the CS? contingency increased response rates over baseline level. In a second experiment, the effects of TRC and CS+ contingencies were compared on these same two baselines. While the CS+ produced suppression on both shock and no-shock baselines, the TRC contingency again produced suppression on only the no-shock baseline.     

Helping students understand their learning styles: Effects on study self‐efficacy,preference for group work,and group climate

Small tutorial groups in higher education are often composed without regard to students’ gender or broad knowledge background, for example, yet research indicates that composing groups on the basis of gender and prior qualifications may have significant effects on assessment outcomes. Previous studies have also investigated the effects of composing groups on the basis of learning style preference and found no effects. The effect of combining group composition with training in learning styles is unclear, however. In this study we report on the effects of workshop training in learning styles on balanced group members’ study self‐efficacy, preference for group work, group climate, and assessment performance. Although we found no effects, students reported greater self‐awareness of their own learning and acceptance of others’ styles. We conclude that in collaborative learning environments, training may need to go beyond facilitating growth in students’ self‐awareness to include a focus on how to apply this understanding to improving group function and helping others to learn.     

Emerging: the impact of the Artist Teacher Scheme MA on students’ pedagogical and artistic practices

The United Kingdom Artist Teacher Scheme (ATS) commissioned a study of the artistic and pedagogical practices of students on a recently established Artist Teacher Scheme MA (ATS MA). The aims of this study were to: investigate the motives and objectives teachers/educators have for undertaking this ATS MA programme, the impact the programme had on their artistic and pedagogical practices and their pupils’ learning; and make recommendations for future development of ATS MA programmes. Through the analysis of questionnaires it was found that the ATS MA’s strength lies in the development of communities of practice and peer support, artist teachers’ renewed confidence in their extended artistic and pedagogical practices, the professional development of artist teachers, and significant development of the art and design curriculum.