Planning and budgeting in publishing: The link with marketing

Publishing companies have embraced strategic, business, and market planning, but may not fully grasp its potential. This article describes their applications in a publishing environment, focusing on fundamental information required if the process is to have a beneficial outcome, as well as risks for the organization if planning is poorly conceived. This article is adapted from a presentation at a marketing and fulfillment seminar sponsored by the Society for Scholarly Publishing, April 21, 1988.     

What do they know?: An assessment of undergraduate library skills

This article, which examines variables affecting scores on a test of library skills, finds that the frequency with which students receive assignments requiring library research is the best predictor of a score. The unevenness is students' research skills has implications for bibliographic instruction.     

Selected roles of information goods and services in the U.S. national economy

The study examines selected roles of the information sector in the national economy. Among the findings are the following: (1) the information sector conducts relatively little international trade, in comparison to its domestic activity. Roughly 12% of U.S. exports are attributable to the information sector; over 97% of the sector's output is sold within the U.S.; and the sector's exports account for only a small fraction of 1% of GNP. (2) The historical pattern of employment shows that the portion of information workers has risen from 8% of the U.S. work force in 1870 to 41% in 1970. Relatively little of this growth is the result of new technological innovations such as telephones, radio, television and, more recently, computers. Rather, the growth of public and private bureaucracies, which now total 26% of our total work force, largely explains the growth of the sector. (3) Unemployment within the information sector has consistently been lower than in either the manufacturing or agricultural sectors of the national economy. (4) Since 1967, the high technology elements of the information sector, such as electronic components, computers and telecommunications equipment have experienced appreciably less price rise than has the economy as a whole. However, over the same time period, the service elements of the sector, including finance and insurance, education and medical care, have experienced greater rates of inflation than has the economy as a whole.     

Physics Courses in the New Arizona Engineering Curriculum

To facilitate the adoption of a common core curriculum in the Schools of Engineering and of Mining at the University of Arizona, the general physics course for engineers has been dropped. The physical foundation for engineering is taught in a new series of courses in the Civil, Mechanical, Electrical Engineering, and Physics Departments as part of the common core. The Physics Department teaches atomic, molecular, nuclear, and solid-state physics in a seven-unit junior-level course. There are grounds for a re-examination of the role of physics in engineering education and perhaps for extensive changes. It is suggested, however, that the role is, and should remain, vital, in the interests of science, of engineering, and of education.     

Aspirations of Indian inventors moderated by patenting experience,age and sector

In this hyper-competitive era, patents are an essential input to realizing sustainable competitive advantage. However, individual differences exist in patenting filing behavior and behaviors related to commercialization of patents. This study explores these behaviors in the context of three demographic variables. The demographic variables are patenting and commercialization experiences of inventors, age and sector. Further, aspirations of these inventors are assessed using external motivators of wealth, fame, and concern for societal welfare, and internal motivators such as pragmatism. The findings of this empirical study (n = 116) suggest that sector and age determine differences in personal internal motivators more than patent commercialization experience. Implications of the study are discussed.     

Infants' attention to patterned stimuli: developmental change from 3 to 12 months of age

To examine the development of look duration as a function of age and stimulus type, 14- to 52-week-old infants were shown static and dynamic versions of faces, Sesame Street material, and achromatic patterns for 20 s of accumulated looking. Heart rate was recorded during looking and parsed into stimulus orienting, sustained attention, and attention termination phases. Infants' peak look durations indicated that prior to 26 weeks there was a linear decrease with age for all stimuli. Older infants' look durations continued to decline for patterns but increased for Sesame Street and faces. Measures of heart rate change during sustained attention and the proportion of time spent in each phase of attention confirmed infants' greater engagement with the more complex stimuli.     

Demographic characteristics and rates of progress of deaf and hard of hearing persons receiving substance abuse treatment

A lack of demographic information and data related to the achievement of short-term goals during substance abuse treatment among persons who are deaf or hard of hearing dictated the need for the study. New York State maintains a database on all individuals who participate in treatment. Within this database, 1.8% of persons in treatment for substance use disorder (SUD) were also deaf or hard of hearing. As hypothesized, members of the deaf and hard of hearing sample were older, likelier to be white, and likelier to be female, relative to the SUD-only group. For both groups, alcohol, heroin, and cocaine had the highest rates of reported use. Achievement of short-term goals in the areas of alcohol use, drug use, vocational/educational goals, and overall goals indicated no differences between the deaf and hard of hearing group and the SUD-only group. Implications of these findings are discussed.