Arab media,corporate communications,and public relations: the case of Al Jazeera

Over the past few decades, public relations has developed significantly in the West into a sophisticated management function which is recognized as an integral part of any organization's attempt to communicate with various persons, both within and outside the organization, in order to achieve its goals and objectives. However, this is not the case in the Arab world where public relations remains underdeveloped and, even when practised, is relatively unsophisticated. This paper deals with the public relations function in a prominent though controversial Arab media organization: Al Jazeera Satellite Channel. It explores how Al Jazeera has been dealing with internal and external communication issues impelled initially by its role as a satellite broadcaster spearheading changes in a vibrant Arab mediascape and subsequently by its expansion into a global broadcaster. Drawing on James Grunig's four models of communication to analyze Al Jazeera's public relations practices, the case study at hand outlines some of the communication challenges and opportunities the organization has been facing during its 10 years of existence. The case of an indigenous organization like Al Jazeera operating in a culturally distinct environment puts into perspective communications issues and complicates our understanding of how public relations is understood and practised outside the normative Western public relations paradigm.     

DESIGN, DEVELOPMENT AND VALIDATION OF A MODEL OF PROBLEM SOLVING FOR EGYPTIAN SCIENCE CLASSES

Educators and policymakers envision the future of education in Egypt as enabling learners to acquire scientific inquiry and problem-solving skills. In this article, we describe the validation of a model for problem solving and the design of instruments for evaluating new teaching methods in Egyptian science classes. The instruments were based on an established model for problem solving and were designed to assess seventh grade students’ problem solving, experimental strategy knowledge, achievement and motivation towards science. The test for assessing students’ knowledge has been developed based on the topic, density and buoyancy which will be taught in seventh grade in a later intervention study. The instruments were partly self-developed and partly adapted from newly performed studies on strategy knowledge and problem solving in Germany. All instruments were translated into Arabic; the translation process and quality control are described. In order to determine the quality of the instruments, 44 students in Egypt completed the questionnaires and tests. The study’s aim to develop and validate the instruments did require an ad hoc and typical sample which was drawn from an accessible population. Accordingly, the characteristics of the sample are described. Data were analysed according to the classical test theory, but to underpin the results, the instruments were additionally analysed using the even stronger Rasch model. The findings demonstrated the reliability of the items and aspects of validity. In addition, this study showed how test items can be successfully developed and adapted in an international study and applied in a different language.     

Citizens as consumers: Profiling e-government services’ users in Egypt via data mining techniques

This study uses data mining techniques to examine the effect of various demographic, cognitive and psychographic factors on Egyptian citizens’ use of e-government services. Data mining uses a broad family of computationally intensive methods that include decision trees, neural networks, rule induction, machine learning and graphic visualization. Three artificial neural network models (multi-layer perceptron neural network [MLP], probabilistic neural network [PNN] and self-organizing maps neural network [SOM]) and three machine learning techniques (classification and regression trees [CART], multivariate adaptive regression splines [MARS], and support vector machines [SVM]) are compared to a standard statistical method (linear discriminant analysis [LDA]). The variable sets considered are sex, age, educational level, e-government services perceived usefulness, ease of use, compatibility, subjective norms, trust, civic mindedness, and attitudes. The study shows how it is possible to identify various dimensions of e-government services usage behavior by uncovering complex patterns in the dataset, and also shows the classification abilities of data mining techniques.     

Integrated Science Students’ Assessment of their Teachers for Characteristics of Effective Science Teaching

This study explored views held by pre-service and in-service science teachers regarding the nature of science and technology particularly: (a) the characteristics of science and technology; (b) the aim of science and scientific research; (c) the characteristics of scientific knowledge and scientific theories; and (d) the relationship between science and technology. The views held by science teachers at pre-service and in-service levels were assessed using a questionnaire. The findings revealed that generally science teachers at both pre-service and in-service levels showed similar views in relation to the nature of science and technology. While the participants displayed mix views regarding science as content oriented or process oriented, technology was viewed as an application of science. Implications of these views for classroom teaching and learning are presented.     

Teaching Scientific Analogies: a proposed model

The purpose of this paper is to propose a model for teaching scientific analogies. This model is called: ‘The General Model of Analogy Teaching’ (GMAT). A theoretical framework is developed first for this model. The following points are covered in this framework: (1) definition of the analogy, (2) analogical learning, (3) variables related to the analogical learning, (4) evaluating the outcomes of analogical learning, and (5) limitations of using analogies in teaching. The General Model of Analogy Teaching proceeds in the following nine stages: (1) measure some of the students’ characteristics related to analogical learning in general, (2) assess the prior knowledge of the students about the ‘topic’ to be taught, (3) analyse the learning material of the ‘topic’ to be taught, (4) judge the appropriateness of the analogy to be used, (5) determine the characteristics of the analogy to be used, (6) select the strategy of teaching and the medium of presenting the analogy, (7) present the analogy to the students, (8) evaluate the outcomes of using the analogy in teaching, and (9) revise the stages of the model.     

I listen and I believe,I see and I understand: a collective reflection approach to understanding children's learning experiences

The project on which this report is based set out to establish how exploring children's musicality might encourage adults to consider their engagement with the musical play and learning of children under the age of five. Through reflection and evaluation the participants became aware that they were challenging their own teaching style in response to the children's exploratory learning. This became the central focus for the practitioners involved as it changed their understanding of their own practice. This paper endeavours to share the findings pertaining to the reflection, collaboration and change process of participants involved in the research project. It also describes practitioner involvement in this programme as an effective example of encouraging non-academic practitioners to take part in educational research.     

课前指导与补充指导对学生网络学习的影响

马来西亚开放大学（OUM）90％以上的学生为在职人员。这些成年学生离开学校至少已经5年,而且大多数人的数学基础不好。因此,仅是在线学习加少量面授辅导的教学模式对他们来说还不能完全解决学习困难。学校试用了“课前指导工作室”与“补充指导”的教学方法,探讨了这一方法对学员的在线参与程度及考试结果的影响,运用源于探究团体模式的34项量表对在线论坛的内容进行了分析,结果表明,学员参加工作室与否同他们的期末考试成绩有很大关系。参加指导老师工作室及补充指导的学员与那些参加指导老师常规指导的学员相比,前者的在线参与程度及期末考试的平均分都存在着很大的差异。两组学员的数学探究团体模式平均分表明,两组学员在教学存在和认知存在方面有差异,但在社会存在方面基本相同。     

An extended discrete particle swarm optimization algorithm for the dynamic facility layout problem

We extended an improved version of the discrete particle swarm optimization （DPSO） algorithm proposed by Liao et al.（2007） to solve the dynamic facility layout problem （DFLP）. A computational study was performed with the existing heuristic algorithms, including the dynamic programming （DP）, genetic algorithm （GA）, simulated annealing （SA）, hybrid ant system （HAS）, hybrid simulated annealing （SA-EG）, hybrid genetic algorithms （NLGA and CONGA）. The proposed DPSO algorithm, SA, HAS, GA, DP, SA-EG, NLGA, and CONGA obtained the best solutions for 33, 24, 20, 10, 12, 20, 5, and 2 of the 48 problems from （Balakrishnan and Cheng, 2000）, respectively. These results show that the DPSO is very effective in dealing with the DFLP. The extended DPSO also has very good computational efficiency when the problem size increases.