Active agents of health promotion? The school's role in supporting the HPV vaccination programme

By providing a place in which children can be accessed, the school has long been a site for population-level health initiatives. Recent policy shifts towards health-promoting schools have however re-cast the school from passive host to active collaborator in public health. This paper examines secondary school teachers' views of their roles as partners in Scotland's human papilloma virus vaccination programme. Focus groups were held in seven schools across Scotland. Confusion was evident in relation to this role, with competing understandings of young women's sexuality, concerns about parental perceptions and uncertainty about professional responsibilities. Many teachers sought to distance themselves from the vaccination programme. Evidence was found of a ‘sedimentation of discourses’, as mass models of state-sanctioned health intervention persist alongside contemporary discourses of individual choice.     

Real-Time Peer Review: An Innovative Feature to an Evidence-Based Practice Conference

Many health sciences librarians as well as other professionals attend conferences on a regular basis. This study sought to link an innovative peer review process of presented research papers to long-term conference outcomes in the peer-reviewed professional journal literature. An evidence-based conference included a proof-of-concept study to gauge the long-term outcomes from research papers presented during the program. Real-time peer review recommendations from the conference were linked to final versions of articles published in the peer-reviewed literature. The real-time peer review feedback served as the basis for further mentoring to guide prospective authors toward publishing their research results. These efforts resulted in the publication of two of the four research papers in the peer-viewed literature. A third presented paper appeared in a blog because the authors wanted to disseminate their findings more quickly than through the journal literature. The presenters of the fourth paper never published their study. Real-time peer review from this study can be adapted to other professional conferences that include presented research papers.     

Collaborative Batch Creation for Open Access E-Books: A Case Study

When the National Academies Press announced that more than 4,000 electronic books would be made freely available for download, many academic libraries expressed interest in obtaining MARC (Machine Readable Cataloging) records for them. Using cataloging e-mail distribution lists, volunteers were recruited for a project to identify and upgrade bibliographic records for aggregation into a batch that could be easily loaded into catalogs. Project organization, documentation, quality control measures, and problems are described, as well as processes for adding new titles. The project's implications for future efforts are assessed, as are the numerous challenges for network-level cataloging.     

Communicated values as indicators of organizational identity: A method for organizational assessment and its application in a case study

Organizational identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution (Albert & Whetten, 1985). However, organizational research (e.g., Ashforth & Mael, 1996; Cheney & Christensen, 2001; Vaugn, 1997) published in the last decade has prompted that Albert and Whetten's (1985) definition of OI be recast to emphasize message transmission and organizational values among its core properties. Subsequently, this paper advances a revised definition of OI, describes a content analytic method for OI assessment, and then applies it in a case study to determine the communicated values comprising the identity of a specific organization, the United Church of God, an International Association, during its first five years. Results of a longitudinal analysis indicate that United's identity reflects the following values: (a) during its first year of existence family security, obedience, mature love, helpfulness, and ambition; (b) during its third year of operation family security, helpfulness, ambition, obedience, and true friendship; and (c) in its fifth year family security, ambition, helpfulness, obedience, and wisdom. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry in general.     

A Functional Analysis of Presidential Direct Mail Advertising

This study investigated the nature of direct mail advertising, a commonly used but little studied form of political campaign communication. 715 brochures were content analyzed employing the Functional Theory of Political Campaign Discourse and Issue Ownership Theory. Acclaims were more common than attacks, which in turn were more frequent than defenses. Primary campaign pamphlets used more acclaims and fewer attacks than general campaign brochures. Democrats used more attacks and fewer acclaims than Republicans. In the general campaign, incumbent party candidates acclaimed more and attacked less than challengers. Incumbents were also prone to use past deeds to acclaim more, and attack less, than challengers. Incumbents tended to use future plans to acclaim more, and attack less, than challengers. Winners used more acclaims and fewer attacks than losers. Overall, direct mail brochures discussed policy more than character. Democrats discussed policy more and character less than Republicans. Democrats discussed Democratic issues more, and Republican issues less, than Republicans. Incumbent party candidates discussed policy more, and character less, than challengers. Winners discussed policy more, and character less, than losers. Winners attacked more on policy, and less on character, than losers. Similarities and differences between direct mail advertising and other message forms were discussed.     

Assessing the Relationship Between Perceived Message Sensation Value and Perceived Message Effectiveness: Analysis of PSAs From an Effective Campaign

The current study is an analysis of public service announcements (PSAs) from an effective safer sex campaign that utilized a sensation-seeking targeting (SENTAR) approach. Two random samples of heterosexually active young adults (sample one N = 1,463, sample two N = 895) viewed different sets of safer sex PSAs on a laptop computer and answered questions about their perceived sensation value and perceived effectiveness. Multiple regression analyses examined the impact of (a) demographic, (b) individual difference, (c) sexual context, and (d) message variables including perceived message sensation value (PMSV) on the perceived message effectiveness (PME) of the PSAs. Results indicated that females, African Americans, condom users, and those with less education viewed the PSAs as slightly more effective than males, Caucasians, non-condom users, and those with more education. PMSV and personal utility emerged as the strongest predictors of PME, even after controlling for all of the aforementioned variables. Implications for further research on PMSV and perceived and actual effectiveness of PSAs are offered.     

Bookstores of Chicago

Les Brown, Television: The Business Behind the Box (New York: Harcourt, Brace, Javanovich, 1971—$8.95)

Arnold Passman's The Deejays (New York: Macmillan, 1971— $7.95)

Allan Jefferys and Bill Owen's DJ (New York: Ashley Books, 1971—$7.95)

Harvey F. Swearer Commercial FCC License Handbook (Blue Ridge Summit, Pa.: Tab Books, 1971—$8.95/5.95)

Dick Perry's Not Just a Sound: The Story of WLW (Englewood Cliffs, N.J.: Prentice-Hall, 1971—$6.95)     

Cable Communications

Brigitte L. Kenney (ed.) Cable Television for Librarians which is issued as Vol. 9, No. 1 and 2 of Drexel Library Quarter (Graduate School of Library Science, Drexel University, Philadelphia, Pa. 19104 — $6.00, paper)

Richard C. Kletter Cable Television: Making Public Access Effective (R-1142-NSF, May 1973, 74 pp., $3.00)

Stephen H. Unger, Technology to Facilitate Citizen Participation in Government (18 pp., $1,25)

Philip J. Brendel, Incasting and the Telephone Network (36 pp., $1.25)

Richard Calhoun, Public Television Channels in New York City: The First Six Months (55 pp., $1.25)

Ted Werntz, A Preliminary Review of CATV as a Two-Way System (18 pp., $1.25)

Noam Lemelshtrich, Design Analysis of a Home Terminal for Two-Way Communications (50 pp., $1.25)

Leonard M. Ross, Economic and Legal Aspects of CATV Systems (150 pp., $4.00)     

Foreign Media Systems

Philip Schlesinger's Putting 'Reality' Together: BBC News (London: Constable, 1978---E8.50/4.50 or about $17.00/9.00)

Australia, latest round-up of media publications from

John A. Lent, Third World Mass Media and Their Search for Modernity: The Case of Commonwealth Caribbean, 1717-1976 (Cranbury, N.J.: Bucknell University Press, 1978---$22.50)     

Popular Music

Steve Chapple and Reebee Garofalo Rock 'n' Roll is Here to Pay (Chicago: Nelson-Hall Publishers, 1977— $14.95/7.95).

Fred Dellar and Roy Thompson The Illustrated Encyclopedia of Country Music (New York: Harmony Books (Crown Publishers), 1977— $17.95),

J. Philip Di Franco, The Beatles in Richard Lester's A Hard Day's Night: A Complete Pictorial Record of the Movie (New York: Chelsea HOUSE' Publishers/Penguin Books, 1977—$12.50/5.95).

Lynda Rosen Obst The Sixties: The Decade Remembered Now by the People Who Lived It Then (New York: Random House/Rolling Stone Press, 1977—$19.95/9.95)

Bill Gutman Duke: The Musical Life of Duke Ellington (New York: Random House, 1977—$6.95),