Supporting creativity in the supply chain: The role of creative teams in the authoring process

The publishing industry has changed out of all recognition in the last quarter of the twentieth century, but the book has not disappeared as many predicted it would. Technology created an environment in which self-publishing looks easy. The role of the publisher in bringing authors to market is undiminished. Publishers should see their part more in terms of the conductor of the orchestra rather than the ring master at the circus as the creative process becomes increasingly collaborative. Richard Balkwill is the founder of Copy Train, an independent consultancy specializing in writing, training and copyright issues for publishers. Address for correspondence