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61.
Amy B. Becker 《Mass Communication and Society》2013,16(6):791-812
The current study assesses the effect of exposure to diverse comedy types, measuring the differential impact of other-directed hostile humor and self-ridicule on feelings toward John McCain. Specifically, the analyses use experimental data collected in 2009 to compare the differential impact of viewing a video clip of John McCain's playful self-satire on Saturday Night Live with the effects of exposure to the more aggressive, judgmental, other-directed hostile humor of Stephen Colbert. The results suggest that viewers cool toward McCain after exposure to Stephen Colbert's other-directed hostile humor. Additional analyses show that the effect of exposure to varied types of political humor is direct and relatively impervious to moderation by political partisanship. Implications of the findings and their ability to help researchers understand the differential influence of varied comedy message types on political evaluations and attitudes is discussed. 相似文献
62.
In terms of international education, the concept of online education seems to be a growing trend. Edxonline.org, Minervaproject.com, and Udacity.com are all new massive online open courses (MOOCs)—education websites similar to Coursera offering students the ability to receive the best education from elite universities entirely online. The most tantalizing promise of a company like Coursera is the role it might play in improving education for the world's have-nots: high school dropouts, the global poor, and those less able to self-teach. 相似文献
63.
A within-subjects experiment explored how the number of online, hyperlinked stories available for individuals to choose from affects cognitive processing of a selected story. Participants chose and read unpleasant online news stories from a Web page containing either 5 or 15 headline/photo hyperlinks. Heart rate data indicated more cognitive resources were allocated to reading stories selected from the larger array of hyperlinks. This increased allocation of cognitive resources also led to more accurate story recognition. Results of this study provide insight into information processing of interactive, online news as well as limited suggestions for the design of news Web sites. 相似文献
64.
The U.S. IMPACT studies have two research projects underway that employ a mixed method research design to develop and validate performance indicators related specifically to the outcomes of public access computing (PAC) use in public libraries. Through the use of a nationwide telephone survey (n = 1130), four case studies, and a nationwide Internet survey of PAC users administered through 636 public libraries, this approach will generate generalizable quantitative data on the extent and distribution of the use of public access computing resources, as well as provide rich contextual data that will help understand how people use the computers and Internet connections in public libraries and the impact it has on their lives. 相似文献
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Charles H. Becker Jr. 《图书馆管理杂志》2013,53(4):341-364
ABSTRACT This article provides perspective on the research habits of Millennials, placing them in generational context while questioning whether adherence to generational differences hinders educational pedagogy. An exploratory survey at Pima Community College (PCC) East Campus provides context from which Millennial behaviors, commonly perceived by faculty and in literature, can be scrutinized. The article discusses the preference for experiential learning across generations and the misnomer of the digital native, while discussing the student as information consumer and the consumer behavior behind library use. The significance of customer service and user education to library use is demonstrated. The future of libraries is discussed to include service barriers and the outlook that the Web is enhancing rather than eliminating the need for libraries. 相似文献
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Charles H. Becker Jr. 《图书馆管理杂志》2013,53(6-7):474-497
ABSTRACT This article provides perspective on the research habits of Millennials, placing them in generational context while questioning whether adherence to generational differences hinders educational pedagogy. An exploratory survey at Pima Community College (PCC) East Campus provides context from which Millennial behaviors, commonly perceived by faculty and in literature, can be scrutinized. The article discusses the preference for experiential learning across generations and the misnomer of the digital native, while discussing the student as information consumer and the consumer behavior behind library use. The significance of customer service and user education to library use is demonstrated. The future of libraries is discussed to include service barriers and the outlook that the Web is enhancing rather than eliminating the need for libraries. This article originally published in Journal of Library Administration, Vol. 49, Issue 4, pages 341–364, 2009. doi:http://dx.doi.org/10.1080/01930820902832454 相似文献