Philips,Rob et al (2012) Evaluating e‐learning Routledge (New York & London) isbn 978‐0‐415‐88194‐4 207 pp £25.99 http://www.routledge.com/books/details/9780415881944/

This book seeks to formalise approaches to e‐learning by ensuring that e‐resource design is evaluated and appropriately supported by evidence. The book is aimed at academics who design e‐learning systems and need to devise scholarly evaluation research to assess their success. If this book's likely to relate closely to what you do, I suggest you borrow a copy so you can assess it for yourself. John G Hedberg     

On the Need for Dionysian Education in Schools Today

Although much has been written about Friedrich Nietzsche's views on education over the years, and much has also been written about Dionysus, god of wine and ecstasy, very little attention has been given to the meaning of, and need for, Dionysian education. In this article, Sean Steel attempts to begin that project. Drawing Nietzsche's articulation of the Dionysian, Apollonian, and anti‐Dionysian into the orbit of broader scholarship on Dionysus, Steel invites readers to think about what a Dionysian education might look like in a modern‐day school setting, as well as to consider what challenges exist for the implementation of such a vision of education.     

Reexamining the Link Between Cultivation Factors and Viewer Involvement: Investigating Viewing Amount as a Catalyst for the Transportation Process

In an effort to expand on prior cultivation research involving narrative processing (Bilandzic &; Busselle, 2008 Bilandzic , H. , &; Busselle , R. W. ( 2008 ). Transportation and transportability in the cultivation of genre-consistent attitudes and estimates . Journal of Communication , 58 ( 3 ), 508 – 529 . doi: 10.1111/j.1460–2466.2008.00397.x [Crossref] , [Google Scholar]), this study examined the interrelationships between viewing amount and the transportation process. Results showed that transportation mediated the relationship between genre-specific television viewing and perceived realism, while overall television viewing directly predicted reduced counterarguing. In addition, structural equation modeling was employed to test a combined cultivation-transportation model leading to changes in viewer excessive drinking perceptions. Findings indicated that genre-specific television viewing indirectly influenced beliefs through increased transportation. Conversely, a significant, direct path was found between overall viewing and excessive drinking beliefs, supporting the original cultivation perspective.     

Selective Attention to Online Political Information

Selective attention is a key concept in communication research despite equivocal supporting evidence. This study focuses on methodological concerns in the study of selective attention. Using unobtrusive measures of selective attention to online political content this study found consistent support for the selective attention hypothesis. Three within-subjects quasi experiments were conducted (n = 29, n = 36, and n = 75) that measured subjects' attention to information consistent with and counter to their beliefs. Two other measures of selective attention were also used: (1) whether subjects turned first to consistent or counter information, and (2) how deeply into the material they read.     

Controversial Rap Themes,Gender Portrayals and Skin Tone Distortion: A Content Analysis of Rap Music Videos

A content analysis of rap music videos aired on BET, MTV, and VH1 examined the occurrence of controversial themes, gender differences, and skin tone distortion. The results of this study found that current rap music videos have placed an emphasis on themes of materialism and misogyny. Additionally, men and women in the videos differ in their portrayal of these themes. Specifically, female characters are significantly more likely to appear as objects of sexuality. Men and women also differ in their appearance with more African American females appearing to have Eurocentric features. Implications and suggestions for future research are discussed.     

The Use of Communication Technology in Thailand's Political Process

Thailand's political landscape has changed dramatically during the past five years. The rapid growth of communication technology in Thailand has been instrumental in generating political participation in the national elections of 2001 and 2005. In this article we provide the results of a benchmark study that assesses the early period of this political transformation. Specifically, we examined the use of television and of the Internet for political information by interviewing 500 urban residents. Our results indicate that likely voters actively gathered political knowledge from television advertisements and political party websites. Although use of television and the Internet for political purposes did not increase direct involvement in political parties, it did promote participation in the 2001 national election. Implications of these findings for future research on the use of communication technology for political communication in Asia are discussed.     

The Relationship Between Trait Affect and Job Attitudes in Library Employees

This research explores the relationship between employees’ disposition and several important job attitudes. Dispositional affect is a personality trait that describes people's emotional responses to situations. This study explored how affective disposition influences the job attitudes of work engagement, organizational commitment, and job satisfaction. Data were collected from a sample of librarians, and the results show that affective disposition strongly predicted the three job attitudes in the expected directions. The findings contribute to knowledge of the role of personality in the workplace and provide guidance for library managers on how best to facilitate positive job attitudes.     

An Integrated Knowledge Framework to Characterize and Scaffold Size and Scale Cognition (FS2C)

Size and scale cognition is a critical ability associated with reasoning with concepts in different disciplines of science, technology, engineering, and mathematics. As such, researchers and educators have identified the need for young learners and their educators to become scale-literate. Informed by developmental psychology literature and recent findings in nanoscale science and engineering education, we propose an integrated knowledge framework for characterizing and scaffolding size and scale cognition called the FS2C framework. Five ad hoc assessment tasks were designed informed by the FS2C framework with the goal of identifying participants' understandings of size and scale. Findings identified participants' difficulties to discern different sizes of microscale and nanoscale objects and a low level of sophistication on identifying scale worlds among participants. Results also identified that as bigger the difference between the sizes of the objects is, the more difficult was for participants to identify how many times an object is bigger or smaller than another one. Similarly, participants showed difficulties to estimate approximate sizes of sub-macroscopic objects as well as a difficulty for participants to estimate the size of very large objects. Participants' accurate location of objects on a logarithmic scale was also challenging.