全文获取类型
收费全文 | 5834篇 |
免费 | 106篇 |
国内免费 | 88篇 |
专业分类
教育 | 4046篇 |
科学研究 | 763篇 |
各国文化 | 50篇 |
体育 | 399篇 |
综合类 | 148篇 |
文化理论 | 30篇 |
信息传播 | 592篇 |
出版年
2023年 | 23篇 |
2022年 | 73篇 |
2021年 | 170篇 |
2020年 | 183篇 |
2019年 | 178篇 |
2018年 | 193篇 |
2017年 | 193篇 |
2016年 | 189篇 |
2015年 | 269篇 |
2014年 | 381篇 |
2013年 | 942篇 |
2012年 | 402篇 |
2011年 | 387篇 |
2010年 | 377篇 |
2009年 | 318篇 |
2008年 | 280篇 |
2007年 | 260篇 |
2006年 | 232篇 |
2005年 | 148篇 |
2004年 | 106篇 |
2003年 | 84篇 |
2002年 | 89篇 |
2001年 | 65篇 |
2000年 | 62篇 |
1999年 | 34篇 |
1998年 | 20篇 |
1997年 | 25篇 |
1996年 | 22篇 |
1995年 | 18篇 |
1994年 | 17篇 |
1993年 | 19篇 |
1992年 | 13篇 |
1991年 | 23篇 |
1990年 | 9篇 |
1989年 | 16篇 |
1988年 | 11篇 |
1987年 | 19篇 |
1986年 | 11篇 |
1985年 | 21篇 |
1984年 | 12篇 |
1983年 | 11篇 |
1982年 | 16篇 |
1981年 | 10篇 |
1980年 | 10篇 |
1979年 | 14篇 |
1978年 | 11篇 |
1977年 | 5篇 |
1975年 | 7篇 |
1973年 | 7篇 |
1971年 | 6篇 |
排序方式: 共有6028条查询结果,搜索用时 31 毫秒
31.
This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition. 相似文献
32.
A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners. 相似文献
33.
This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public. 相似文献
34.
This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity. 相似文献
35.
中国农村土地权利冲突问题实质上是中国政治、经济、法律、社会、道德、习惯等各种力量的冲突,冲突的复杂性造成了中国农村土地使用规则的不确定性。只有建立起农村土地“制度生成”的“公共议论场所”,让各种对立的权利和主张权利的力量和利益充分地博奕,才能从根本上化解权利冲突,生成制度,从而促进制度文明的进步。 相似文献
36.
JongHwa Lee 《Journal of International and Intercultural Communication》2016,9(4):368-388
This essay examines the rhetoric/politics of Yasukuni Shrine as an experiential memory-scape, a material and discursive ground to frame and enact banal patriotism and militant nationalism. As a powerful mnemonic and rhetorical institution, Yasukuni Shrine (re)produces a nationalistic narrative and identity by (con)fusing natural feelings of individual grief and cultural tradition of commemoration with national heritage of banal patriotism. By (con)fusing what is “particular” and “universal,” Yasukuni Shrine establishes its rhetorical ground to justify a “banal” sense of patriotism that slips into the “ordinary yet honorable” fervor of militant nationalism, while effectively evading its moral/ethical reflexivity. 相似文献
37.
分析了湖北省大型体育赛事的现状,以及新媒体在报道力度、传播的专业性、商业化和娱乐化、侵权等方面存在的问题,并提出了相应的对策:加大新媒体赛事传播力度,提高对本地赛事的关注度;规范和整合大型体育赛事新媒体广告投放形式;加强对体育新媒体的监管力度,提高从业人员的职业素养;提高版权保护意识,采用先进技术打击盗版;转变赛事传播观念,提高新媒体赛事传播的专业性。 相似文献
38.
39.
This paper examines the video-based pedagogical practices of Terry (pseudonym), a head coach of a professional junior academy squad. Data were collected through 6 in-depth, semi-structured interviews and 10 field observations of Terry’s video-based coaching in situ. Three embracing categories were generated from the data. These demonstrated that Terry’s video-based coaching was far from apolitical. Rather, Terry strategically used performance analysis technologies to help fulfil various objectives and outcomes that he understood to be expected of him within the club environment. Kelchtermans’ micropolitical perspective, Callero’s work addressing role and Groom et al.’s grounded theory were primarily utilised to make sense of Terry’s perceptions and actions. The findings point to the value of developing contextually grounded understandings of coaches’ uses of video-based performance analysis technology. Doing so could better prepare coaches for this aspect of their coaching practice. 相似文献
40.
Masataka Umeda Wanseok Lee Courtney A. Marino Shelby C. Hilliard 《Journal of sports sciences》2016,34(5):467-476
This study examined the potential influence of moderate intensity physical activity (PA) levels and gender on central pain modulation using conditioned pain modulation (CPM) in healthy men and women. Twenty four individuals (12 men and 12 women) who reported engaging in the moderate intensity PA for 150 min or more per week and 24 individuals (12 men and 12 women) who reported engaging in moderate intensity PA for 60 min or less per week completed a self-report PA questionnaire and a 7-day PA assessment using an accelerometer. Furthermore, the participants completed the CPM testing to evaluate the efficiency of central pain modulation. The active individuals scored higher on the PA questionnaire and spent more minutes for light, lifestyle, moderate and vigorous intensity PA than the less active individuals. The active men and women exhibited comparable magnitudes of CPM, and showed a greater magnitude of CPM when compared to their less active counterparts. However, these beneficial effects of higher dose moderate intensity PA disappeared when time spent for vigorous intensity PA was statistically controlled for. These results suggest that the higher dose moderate intensity PA does not add to the benefits from vigorous intensity PA to further improve central pain modulatory systems. 相似文献