Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand

This research examines and measures the outcomes of electronic customer relationship management (e-CRM) system implementation in the Thai banking industry from customers' perspectives.Because most e-CRM implementations cannot be directly seen or recognised by customers, a literature review and interviews with experts in the Thai banking industry were used to develop a new construct called ‘customer-based service attributes’ to measure e-CRM outcomes from customers' perspectives. A full-scale field survey of 684 customers of Thai commercial banks was then conducted. A service attribute model and a model that combined relationship quality and outcome were constructed, and their validity and reliability was confirmed. Analysis of the results by using structural equation modelling (SEM) illustrated that e-CRM implementation has a statistically significant positive relationship with customer-based service attributes and with the quality and outcome of customer–bank relationships as well as an indirect effect on relationship quality and outcome through customer-based service attributes.     

Web-enabled supply chain management: Key antecedents and performance impacts

Despite increased interest and growing investments in web-based supply chain management (SCM) applications, firms face numerous challenges in successfully web-enabling their SCM activities. In this research, we focus on two main objectives – (i) to understand the key antecedents that affect the web-enablement of SCM activities; (ii) to document the performance impacts of web-enabled SCM efforts. Based on a large-scale, questionnaire survey of North American organizations, we assessed the influence of six factors namely – supplier synergy, information intensity, managerial IT knowledge, interoperable IT infrastructure, perceived IT returns on investments (ROI) and formal governance mechanisms – on the extent of web-enabled SCM. Our results revealed a strong positive influence of supplier synergy, information intensity, managerial IT knowledge, inter-operability and formal governance mechanisms on the extent of web-enabled SCM. We also found a negative association between relative cost–benefit perceptions and the extent of web-enabled SCM. Further, we also found strong positive association between extent of web-enabled SCM and the benefits realized from SCM efforts. We discuss the implications of our results for research and practice.     

The relationship of service failure severity, service recovery justice and perceived switching costs with customer loyalty in the context of e-tailing

Given that e-tailing service failure is inevitable, a better understanding of how service failure and recovery affect customer loyalty represents an important topic for academics and practitioners. This study explores the relationship of service failure severity, service recovery justice (i.e., interactional justice, procedural justice, and distributive justice), and perceived switching costs with customer loyalty; as well, the moderating relationship of service recovery justice and perceived switching costs on the link between service failure severity and customer loyalty in the context of e-tailing are investigated. Data collected from 221 useful respondents are tested against the research model using the partial least squares (PLS) approach. The results indicate that service failure severity, interactional justice, procedural justice and perceived switching costs have a significant relationship with customer loyalty, and that interactional justice can mitigate the negative relationship between service failure severity and customer loyalty. These findings provide several important theoretical and practical implications in terms of e-tailing service failure and recovery.     

A framework for portal implementation: A case for Saudi organizations

Portals provide an aggregated and personalized view of information through a large application integrating information, people, and processes across organizational boundaries. As such, portals can significantly impact organizations, completely changing how they work and operate. In addition, many critical success factors can affect portals at any stage of implementation. Many organizations lack suitable frameworks for implementing portals to ensure success in the organization, customer satisfaction, and employee morale. To address this gap, we proposed a comprehensive framework to develop and operate portal projects by considering specific critical success factors. We have evaluated and compared this work with previous work in the same field, more accurate and significant results.     

An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust

Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed.     

A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type

The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers.     

Innovations and communication through innovative users: An exploratory mechanism of social networking website

The study focuses on which users to target and why and how to inspire their participation by applying combination of von Hippel's lead user and user innovation toolkits with Rogers’ innovation diffusion theories. After an investigation of a social networking website, this study finds that individuals with large number of hits are highly active users of new functions. Moreover, they are likely to use toolkits to customize their personal uses and respond to others’ problems. Therefore, they garner appreciation from others in return, achieve higher ranks in the top hit parade, and obtain better-expected benefits from the website's incentive compensation. This study also evaluates the toolkits’ efficacy in the Web 2.0 context and finds that they are not equivalents. This research offers insights useful for web service providers to target innovative users and create an environment using web toolkits to induce user-generated innovation and achieve better effect of innovation communication.     

Email overload: Exploring the moderating role of the perception of email as a ‘business critical’ tool

The management of email remains a major challenge for organisations. In this article, we explore the extent of the perceptions of email as a business critical tool within an organisation and how the level of such perceptions may moderate the level of email overload experienced by individuals within the organisation. Data from a sample of 1100 employees of a multinational technology firm are analysed using multivariate techniques. The results suggest that without a clearly stated code of email practice within an organisation, there are likely to be large variations in what is perceived as ‘business-critical’ email and, as a result, a substantial amount of email generated within the organisation may not be ‘business-critical’, potentially increasing the level of ‘email-overload’ experienced by individuals within the organisation.     

The effects of relationship quality and switching barriers on customer loyalty

Because the cost of attracting new customers is much higher than the cost of retaining old customers, keeping customers loyal is a crucial issue for service firms. This research explores how relationship quality and switching barriers influence customer loyalty. Relationship quality consists of two aspects: satisfaction and trust. Antecedents of satisfaction and trust are explored. To test the proposed research model, a survey research methodology was used. Paper survey was distributed to mobile phone users in Taiwan. A total of 311 valid questionnaires were returned. Structural equation modeling was used to test hypotheses. Satisfaction, trust, and switching barriers have positive effects on loyalty. In terms of antecedents, it was found that playfulness and service quality impact satisfaction while service quality and intimacy affect trust. From a managerial perspective, this research suggests that practitioner should not only keep improving service quality, but also provide playfulness to ensure customer satisfaction. Service providers should also build relationship quality and switching barriers to reduce the possibility of defection and enhance customer loyalty.     

Analysis of sources of innovation, technological innovation capabilities, and performance: An empirical study of Hong Kong manufacturing industries

The concept of the regional innovation system (RIS) has been developed into an important framework for evaluating innovation performance. The study reported in this paper explores the relationship between the RIS and the firm's innovation system (FIS) according to the basic premise that firms that better utilize sources of information (SI) available within their regional innovation system (RIS) perform better due effect this has in enhancing the firm's technological innovation capabilities (TICs). The different innovation capabilities of a firm are regarded as the key components of the firm's innovation system. The sources of information available within an RIS include external sources (EXT) and external expert organizations, the latter of which are referred to as knowledge-intensive business services (KIBS). This study also explores the dual role of KIBS as both sources of and bridges for innovation in the RIS. Data were obtained through a mailed survey using a self-administered questionnaire. The utilization concept and the dual role of KIBS were verified. The results show that externally available information affects all innovation capabilities of the firm, while external expert organizations affect only the firm's R&D and resources allocation capabilities. This study contributes to the RIS literature by providing empirical evidence on how firms can interact with the RIS by utilizing SI to enhance their TICs and achieve global competitiveness.