MOOCs to university: a consumer goal and marketing perspective

In this paper we apply consumer goal theories to an educational context by examining how completion of a MOOC (Massive Open Online Course) may motivate enrolment in a university course. We contend that individuals who finish a MOOC are more likely to establish a new goal intention for university than those who do not finish. This new goal intention is likely to be prompted by the individual’s satisfaction with their MOOC experience as well as a sense of discontent in not having fulfilled their broader educational goals. For those who do set a new goal for university study, we contend that the institute hosting the MOOC is likely to form part of the consideration set used by individuals to narrow down their choice of tertiary provider. Moreover, we argue that this same host institute is likely to be chosen from the consideration set where the MOOC experience is a satisfying one and where a strong link can be established between the pedagogical and delivery approaches used in both the MOOC and university settings. This research has implications for how tertiary institutes create and use MOOCs, and offers insights into how providers can more effectively market higher education courses to those progressing through a MOOC pathway.     

MacIntyre,managerialism and universities*

MacIntyre’s earlier work and concern with social science enquiry not only exposes its limits, but also provides an insight into how its knowledge claims have been put to ideological use. He maintains that the institutional embodiment of these ideological ideas is the bureaucratic manager who has had a negative role to play in social structures because managerialism revolves around a notable absence, or at least marginalisation of conflict since the nature of rational debate and conflict is unpredictable and unmanageable, and hence would seriously undermine the perception trying to be projected of a competent technocrat in control of their organisation. MacIntyre, in lamenting the place of contemporary universities in society, highlights how most universities have become business corporations and irremediably fragmented and now serve purposes so alien and foreign from their initial conception as sites of constrained mutual rational debate and conflict. As a result, MacIntyre’s account of how managerial authority is justified in bureaucratic institutions and its social role and character is scathing and particularly apt for explaining the malaise of contemporary universities. In order to overcome this malaise, I want to struggle against the corporatisation of universities by revitalising and extending upon MacIntyre’s argument that a university is set up for constrained disagreement and imposed participation in conflict, and also highlight the importance of reason or wisdom and its development because it enables us to see the interconnectedness and interrelationship between different forms of knowledge that can lead us to truth and of the good.     

Assessing college-level learning difficulties and "at riskness" for learning disabilities and ADHD: development and validation of the learning difficulties assessment

This article describes the development and validation of the Learning Difficulties Assessment (LDA), a normed and web-based survey that assesses perceived difficulties with reading, writing, spelling, mathematics, listening, concentration, memory, organizational skills, sense of control, and anxiety in college students. The LDA is designed to (a) map individual learning strengths and weaknesses, (b) provide users with a comparative sense of their academic skills, (c) integrate research in user-interface design to assist those with reading and learning challenges, and (d) identify individuals who may be at risk for learning disabilities and attention-deficit/hyperactivity disorder (ADHD) and who should thus be further assessed. Data from a large-scale 5-year study describing the instrument's validity as a screening tool for learning disabilities and ADHD are presented. This article also describes unique characteristics of the LDA including its user-interface design, normative characteristics, and use as a no-cost screening tool for identifying college students at risk for learning disorders and ADHD.     

Significant predictors of test anxiety among students with and without learning disabilities

In the present study, the relationship between students with and without learning disabilities (LD) and different aspects of test anxiety was examined on a new multidimensional measure of test anxiety. A sample of 774 elementary and secondary school students--195 students with LD and 579 students not identified with LD--completed the Test Anxiety Inventory for Children and Adolescents (TAICA), a new multidimensional measure of test anxiety for elementary and secondary school students in Grades 4 through 12. Examination of the factor structure of the TAICA scores across LD status to determine whether accurate test score interpretation was possible revealed that the majority of the coefficient of congruence values between each pair of six corresponding factors of the TAICA (Cognitive Obstruction/ Inattention, Performance Enhancement/Facilitation Anxiety, Physiological Hyperarousal, Social Humiliation, Worry, and Lie) and the Total Test Anxiety factor were above .90, and the salient variable similarity index values were statistically significant, suggesting that the factor structure of the TAICA was similar across groups. The results of seven multiple regression analyses revealed that LD predicted higher Cognitive Obstruction/Inattention and Worry scores and lower Performance Enhancement/Facilitation Anxiety and Lie scores. Implications of the findings for school personnel who work with students with LD are discussed.     

Effects of reintegration difficulties,perceived message acceptance and perceived autonomy support on U.S. military Veterans’ evaluations of messages encouraging them to seek behavioral health care

This online experiment integrates confirmation, politeness, and self-determination theories to examine how Veterans evaluate family members’ messages encouraging them to seek behavioral health care. Veterans (N?=?226) evaluated messages manipulated to express high or low levels of acceptance and autonomy support, completed outcome measures (persuasiveness, relational impact, identity management, emotions), and reported on their own reintegration difficulties. Positive associations were found between perceived message acceptance and three outcomes, and perceived autonomy support and two outcomes. Reintegration difficulties were associated with more negative message perceptions. Perceived acceptance and autonomy support also mediated a number of associations between manipulated message features and outcomes, as well as reintegration difficulties and outcomes. Theoretical and practical implications are discussed.     

能量平衡研究的10大问题

摘要：肥胖是较长时间段内热量摄入和消耗失衡导致的结果。两者关系可以用能量平衡方程描述,能量储存的速率等于能量摄入减去消耗的速率。尽管这种基于简单数学运算的关系可能容易理解,但在现实中,各种已知和未知的系统影响能量平衡的各个组成部分（能量储存,能量摄入,能量消耗）。显然,如果对于能量平衡有完整的理解,有效的预防和治疗策略就不会让肥胖在世界范围内大规模流行。目的是针对能量平衡的组成部分进行简要的概述,确定10个关键主题以及悬而未决的问题,如果这些问题得以解决,可以推动整个研究领域。这些主题涉及多个方面,从一般（方法学问题）到特定领域。这个列表并不是详尽无遗,但却为能量平衡领域的科学家制定了研究议程,为公共卫生专家制定肥胖干预的措施提供了建议。     

The qualitative imagination: neoliberalism, ‘blind drift’ and alternative pathways

In this paper, we argue that the non-positivist origins that provided the impetus for the qualitative imagination over the past half century in educational research has undergone subtle, but nevertheless profound change and transformation as neoliberal forms of governmentality have increasingly colonised social and educational research. We examine contemporary responses and challenges to this process from within and outside the academy. It is our contention that unless educational researchers critically engage with these new methodologies, particularly as they are generated by and through social movements, qualitative research is likely to become subject to what CW Mills (Mills) referred to as ‘blind drift'.