General Communication

James Hartley, ed. The Psychology of Written Communication (New York: Nichols Publishing/ London: Kogan Page, 1980— E12.00/$30.00)

Michael Emery and Ted Curtis Smythe, eds. Readings in Mass Communication (Dubuque, Iowa: Wm. C. Brown, 1980—price not given, paper)

Benjamin M. Compaine's A New Framework for the Media Arena: Content, Process and Format (address above—$23.40)

Rick D. Pullen's Mass Media Law in California (Dubuque, Iowa: Kendall/Hunt, 1979 —$9.50, paper)

Marshall McLuhan, Kathryn Hutchon and Eric McLuhan's Media, Messages and Language: The World as Your Classroom (Skokie, Ill.: National Textbook Co., l980—price not given, paper)

Mieke Ceulemans and Guido Fauconnier's Mass Media: The Image, Role and Social Conditions of Women–A Collection and Analysis of Research Materials (Paris: Unesco/New York: Unipub, 1979—price not given, paper)

Managers' Entertainers' and Agents' Book by Walter E. Hurst (revised ed. of No. 6 in the series, 92 pp.)

How to Be a Music Publisher by Walter E. Hurst (revised ed. of No. 11 in the series, 74 pp.)

Copyright Registration Forms PA and SR by Walter E. Hurst (this is a new title, No. 16 in the series, 73 pp.)

How to Sell Your Song by Walter E. Hurst and Don Rico (this is another revision , No. 18 in the series, 95 pp.)     

Educational/Instructional Media

Sheila Mahony, Nick DeMartino, and Robert Stengel's Keeping PACE with the New Television (New York: VNU Books International, 1980---price not given, paper)

Don Agostino and Jayne Zenaty's "Home VCR Owner's Use of Television and Public Television: Viewing, Recording & Playback" (CPB, 1980---free on request, paper)

The Communications Revolution and the Education of Americans (Council on Learning, NBW Tower, New Rochelle, N.Y. 10801---$6.95, paper)

Ted Carpenter's Calling the Tune: Communication Technology for Working, Learning, and Living (National Institute for Work and Learning, Suite 301 1211 Connecticut Ave. NW, Washington 20036---$12.00, paper)

The Economics of New Educational Media: Vol 2, Cost and Effectiveness (Paris: Unesco/New York: Unipub, 1980---$18.00, paper)

A Guide to Rules and Regulations for Public Radio (National Federation of Community Broadcasters, 1000 11th St. NW (3rd floor), Washington, D.C. 20001---$50.00, loose-leaf format in notebook)     

A Meta-Analysis of the Effectiveness of the “But You Are Free” Compliance-Gaining Technique

The “but you are free” (BYAF) compliance-gaining technique operates by telling the target that he or she is free to refuse the request. A meta-analysis of 42 studies of the effectiveness of that technique indicated that it was an effective means of increasing compliance rates in most contexts. It was effective regardless of type of request, but effectiveness diminished when the decision to enact the target behavior was not made immediately, consistent with a self-presentation explanation of the technique's effectiveness.     

Partisan Balance and Bias in Network Coverage of the 2000 and 2004 Presidential Elections

This study conceptualizes news bias as a causal factor producing systematic imbalance in the coverage of conflicting sides. Partisan bias is distinguished from structural bias by coverage that systematically favors one side with more prominence and attention. Content analysis was used to compare the television networks' balance in their treatment of Republican and Democratic candidates in stories and segments covering the 2000 and 2004 presidential elections. Presidential candidates received balanced aggregate treatment in both elections. But individual networks differed in their partisan balance. CBS News consistently favored the Democratic candidate in both elections, unlike the mixed results for ABC and NBC. CBS's pattern of imbalance, especially in the 2004 election, suggests a possible political bias in its coverage.     

COLLABORATION FOR EXCELLENCE: ENGAGED SCHOLARSHIP AT COLLIN COUNTY COMMUNITY COLLEGE

American democracy depends on civic involvement. However, many Americans are increasingly withdrawing from civic responsibility and community involvement. In his best-selling book Bowling Alone , Harvard sociologist Robert D. Putnam presents data showing that Americans have become increasingly unwilling to engage in ways that make American democracy successful. Collin County Community College (CCCC) is addressing civic disengagement through engaged scholarship collaboration between service learning and learning communities programs. Although college students are politically disengaged, most report being or having been involved in some form of community service in the previous year and say they are motivated by giving back to the community and making a difference. Engaged scholarship at CCCC draws on this interest in community service to enhance learning communities, create deeper learning for students, and instill values of citizenship and civic engagement. Learning communities classes blend courses from 2 or more disciplines into a single course with a common theme, enabling students to understand the connection between disciplines. Most integrate a service learning component into that theme, often in the form of a class project promoting civic involvement. Institutional research data reflect increased student retention and success in these classes and a climate of increased communication and objectivity, practical experience in community organizations, and a deeper understanding of democratic ideals. Faculty member focus groups indicate increased satisfaction with teaching, enhanced interdisciplinary knowledge, and feelings of being innovative in the classroom. Engaged scholarship at CCCC enhances student learning, helps develop a unified vision among faculty members, and benefits the community.     

Ideals and Realities: Articulating Feminist Perspectives in Physical Education

Using on information gathered from five female feminist physical education teachers in Brisbane, Australia, this paper examines the relationship between theoretical debates in feminism and feminist practice in secondary schools. Specifically, this paper is concerned with the ongoing debate in feminism over the notion of equality. It is problematic that calls for equality for women are currently understood as calls for sameness to men, leaving men and their life experience as the only standard of analysis. In this paper, how this theoretical struggle between feminists is dealt with in sport and physical education is explored. The teachers articulated various feminist perspectives, but placed their feminism on the physical education agenda piecemeal. Moreover, they failed to challenge the notion of an equality for women based on their sameness to men. Given the duress under which these women articulate their feminism, notions of sameness may be all that is achievable in the current physical education curriculum.     

A Pilot Study to Identify Comparison Schools for Math and Science Partnership Participating Schools: Preliminary Findings on One Math/Science Partnership

This pilot study proposes a set of analytical steps for comparing schools that participate in the National Science Foundation's Math and Science Partnership (MSP) Program and their nonparticipating peers in the same state. This pilot is part of a larger effort to evaluate the MSP Program's role in student achievement, with two companion analyses. Although our pilot study uses a comparative approach, the study by Dimitrov in this issue follows a within-group design. The third analysis by Yin and his associates in this issue covers the varied designs used by the MSPs themselves in their own evaluations.

In this pilot, we focus on a sample of participating schools in one MSP in one state. The nonparticipating schools were carefully matched with the program participating schools on eight demographic variables to form a comparison group. This article offers detailed documentation on how we operationalize two matching methods for comparative purpose. We conclude that carefully executed matching methods are promising for large scale comparative analysis on the effects of the MSP Program across different states.     

Being Mimicked Increases Prosocial Behavior in 18‐Month‐Old Infants

Most previous research on imitation in infancy has focused on infants' learning of instrumental actions on objects. This study focused instead on the more social side of imitation, testing whether being mimicked increases prosocial behavior in infants, as it does in adults (van Baaren, Holland, Kawakami, & van Knippenberg, 2004). Eighteen‐month‐old infants (N = 48) were either mimicked or not by an experimenter; then either that experimenter or a different adult needed help. Infants who had previously been mimicked were significantly more likely to help both adults than infants who had not been mimicked. Thus, even in infancy, mimicry has positive social consequences: It promotes a general prosocial orientation toward others.     

Metabolic power and energy expenditure in an international men’s hockey tournament

The purpose of this study was to ascertain the typical metabolic power characteristics of elite men’s hockey, and whether changes occur within matches and throughout an international tournament. National team players (n = 16), divided into 3 positional groups (strikers, midfielders, defenders), wore Global Positioning System devices in 6 matches. Energetic (metabolic power, energy expenditure) and displacement (distance, speed, acceleration) variables were determined, and intensity was classified utilising speed, acceleration and metabolic power thresholds. Midfielder’s average metabolic power (11.8 ± 1.0 W · kg^?1) was similar to strikers (11.1 ± 1.3 W · kg^?1) and higher than defenders (10.8 ± 1.2 W · kg^?1, P = 0.001). Strikers (29.71 ± 3.39 kJ · kg^?1) expended less energy than midfielders (32.18 ± 2.67 kJ · kg^?1, P = 0.014) and defenders (33.23 ± 3.96 kJ · kg^?1, P < 0.001). Energetic variables did not change between halves or across matches. Across all positions, over 45% of energy expenditure was at high intensity (>20 W · kg^?1). International hockey matches are intense and highly intermittent; however, intensity is maintained throughout matches and over a tournament. In isolation, displacement measures underestimate the amount of high-intensity activity, whereas the integration of instantaneous speed and acceleration provides a more comprehensive assessment of the demands for variable-speed activity typically occurring in hockey matches.