The Media Buying Process: Perceptions of Media Sales Representatives

This three-wave e-mail/Web-based survey examined current perceptions of media sales representatives. Media departments from small, medium, and large advertising agencies across the United States answered questions related to the general perception, influence, and role of media sales representatives across media types. Overall, the findings suggested a favorable opinion about media sales representatives with magazine representatives rated as most influential. Trust emerged as a critical component in the buyer–seller relationship. In addition, providers of reliable knowledge and information were found to be critical roles of media sales representatives. The findings are noteworthy and emphasize the importance of educating industry sales representatives regarding the value of relationship building in the media sales process.     

Interpretative presentation versus impersonative presentation

This essay attempts to explain the underlying reasons for a fundamental shift in Benjamin Franklin's pictorial representations of the British colonies in America, by exploring the hypothesis the “Magna Britannia” was both a deliberative work directed to the British Parliament and an apologetic work directed to a conservative segment of the colonial public. Although the rhetorical tradition originates in the study of public speeches about civic matters, this analysis of “Magna Britannia” illustrates how concepts from the rhetorical tradition can illuminate pictorial persuasion, so contributing to a growing body of literature that explores the interdisciplineary value of the rhetorical tradition.     

Educating Practitioners as Consultants: Development and Implementation of the Instructional Consultation Team Consortium

The continuing education of current practitioners as consultants is an area requiring both practical consideration and further research. The Instructional Consultation Team (IC-Team) Consortium represents a comprehensive, statewide effort to systematically train a diverse group of educational practitioners as instructional consultants within the context of a team service delivery model. This article describes the IC-Team Consortium and summarizes the empirically based professional development process used to support practitioners' consultation skill development and application. The article summarizes the multi-tiered system of professional development that includes an intense introductory training of consultation skills followed by a structured process of coaching during application. In addition, the article describes the use of the IC-Team as an arena for team members' continued development of consultation skills.     

A content analysis of lesbian,gay, bisexual,and transgender topics in multicultural education textbooks

This research examines the treatment of lesbian, gay, bisexual, and transgender (LGBT) topics in 12 popular multicultural education textbooks. Following a line‐by‐line analysis of each textbook, the findings report the extent to which LGBT topics were included in each text and the themes that became apparent in how LGBT topics were treated. The authors conclude with a discussion of the texts’ contents and the suggestion that texts do more to include LGBT topics and provide more complex and complete representations of LGBT identities. This analysis sets a basis for comparison for future studies to gauge how levels of LGBT inclusion have changed both quantitatively and qualitatively.     

Competencies and interest in a problem-focused undergraduate research methods criminal justice course: Two assessments

This study reports on two efforts, in a problem-centered undergraduate criminal justice research methods course, to gauge students' skills in understanding graphical data display and quasi-experimental designs. The problems addressed were drunk driving and handguns. Results show a moderate level of skill by students at course conclusion, but the weak quasi-experimental design precludes confirming the skills were acquired because of the course itself. Students did, however, report increased interest in the two problems because of course coverage. The approach described here may help bridge the gap between skill vs. content vs. process centered views on criminal justice as a liberal arts major.     

Technology Use in Science Instruction (TUSI): Aligning the Integration of Technology in Science Instruction in Ways Supportive of Science Education Reform

This study describes the development of an instrument to investigate the extent to which technology is integrated in science instruction in ways aligned to science reform outlined in standards documents. The instrument was developed by: (a) creating items consistent with the five dimensions identified in science education literature, (b) establishing content validity with both national and international content experts, (c) refining the item pool based on content expert feedback, (d) piloting testing of the instrument, (e) checking statistical reliability and item analysis, and (f) subsequently refining and finalization of the instrument. The TUSI was administered in a field test across eleven classrooms by three observers, with a total of 33 TUSI ratings completed. The finalized instrument was found to have acceptable inter-rater intraclass correlation reliability estimates. After the final stage of development, the TUSI instrument consisted of 26-items separated into the original five categories, which aligned with the exploratory factor analysis clustering of the items. Additionally, concurrent validity of the TUSI was established with the Reformed Teaching Observation Protocol. Finally, a subsequent set of 17 different classrooms were observed during the spring of 2011, and for the 9 classrooms where technology integration was observed, an overall Cronbach alpha reliability coefficient of 0.913 was found. Based on the analyses completed, the TUSI appears to be a useful instrument for measuring how technology is integrated into science classrooms and is seen as one mechanism for measuring the intersection of technological, pedagogical, and content knowledge in science classrooms.     

Preschool Student Learning in Literacy and Mathematics: Impact of Teacher Experience,Qualifications, and Beliefs on an At-Risk Sample

Few studies investigating the impacts of teacher characteristics and beliefs about the importance of early skill learning have included measures of children's learning outcomes. This study investigated how teachers' educational attainment, experience, and beliefs impact the development of letter identification and number concepts (enumeration, cardinality, and numeral identification). One hundred thirty-eight 4-year-old children from low-income homes attending public preschool programs were the focus of a study based on findings that early learning is impacted by family characteristics and teachers' perceptions of children's eagerness to learn (West, Denton, & Germino Hausken, 2000 West, J., Denton, K. and Hausken, Germino E. 2000. America's Kindergartners (NCES 2000–070), Washington, DC: National Center for Education Statistics..  [Google Scholar]). Children's skills were assessed fall and spring, with more change found in spring measures of letter identification than in measures of number concept skills. Teachers' educational attainment was found to strongly influence development of letter identification, with teacher experience a weaker influence. For number concepts, teacher education and experience were equivalent influences. Teachers' beliefs about literacy and mathematics were weakly related to children's learning outcomes, but added to the variance accounted for beyond the influence of teacher education and experience in the development of numeral recognition. More information is needed from studies focusing on children learning across the school year on how structural and process features influence young children's learning.     

Stages of Change in Relationship Status Questionnaire: Development and Validation

This study involved the development of the Stages of Change in Relationship Status (SOCRS) measure in 2 samples of college students. This scale is designed to measure how individuals progress through stages of change when terminating violent and nonviolent intimate relationships. Results indicated that the SOCRS is a reliable and valid tool to assess stages of change consistent with the guiding theory. Implications for practice are discussed.