Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

护理专业女生人际沟通技巧及不良品质的调查与评价

为提高学生人际沟通技巧,笔于2000年2月至2001年6月对我院98级英语护理专业女生进行了《人际沟通》授课前后调查,以了解护理专业女生人际沟通技巧的现状以及人际沟通不良品质影响因素。结果表明：人际沟通技巧的13项调查内容除“交谈语言技巧”一项p＞0．05,其余各项技巧P＜0．01或P＜0．05,效果有显性差异;影响人际关系的不良品质出现率,课后与课前比较下降明显,其中前五项P＜0．01或P＜0．05有显性差异,教学效果较为满意。     

关于高校管理会计教学实践应用的思考

管理会计在我国企业并没有得到普及与应用,文章以分析管理会计应用为切入点,指出以理论与实践相结合的角度出发,探讨企业应用管理会计的对策.     

S7-200 PLC与计算机的通信

PLC与计算机结合起来．可充分利用PLC的优良控制性能和计算机的友好人机界面、数据管理能力，组成高性价比的控制系统。本文介绍通过PLC自由口方式实现与计算机的串口通信。     

Dialogue in conservation decision-making

An analysis of the impact of stakeholder consultation during the conservation decision-making processes is presented. Defining and finding opportunities for stakeholder communication within conservation work is an ethical necessity when working with cultural heritage, but the limits and practice of this necessity are less clear. Case studies are used to explore which aspects of the conservation process stakeholders are most likely to be consulted about, and reviews the impact of their views. It asks whether conservators have a preference in which decisions they are prepared to share with stakeholders across three aspects of conservation: the initial appraisal, treatment and the display or storage. Where consultation relates to treatment, conservators are more likely to fall back on their own technical authority except when those consulted are regarded as fellow professionals. Other categories of stakeholder such as artists, originating communities, and religious groups were found to be more constructively consulted on the understanding of the object and on care related to display and storage. Conservators should be offered more explicit guidance on the ethics of consultation, the aspects of consultation that they should engage with and on the ethical ways to deal with conflict arising from consultation.     

The Combined Effects of Instructor Communicative Behaviors,Instructor Credibility,and Student Personality Traits on Incivility in the College Classroom

This study investigated the combined role of instructor communication variables (nonverbal immediacy and self-disclosure), instructor credibility (competence, caring, and trustworthiness), and student personality traits (extraversion, neuroticism, agreeableness, conscientiousness, and openness) in predicting students’ uncivil behaviors in class. A total of 406 students completed online questionnaires regarding the instructor of the class they attended prior to the one in which the study was administered. Personality and instructor behavior variables contributed approximately equally to explaining variance in student incivility. Students’ conscientiousness and agreeableness had direct negative relationships with incivility, whereas instructors’ amount and negativity of self-disclosure had direct positive relationships with incivility.     

Embracing the Opportunities Ahead: An Analysis of Communication Position Announcements for 2013–2014

Knowing what the Communication job market is can be helpful and informative when planning how to build a program of study or research. On the other side, those who are looking for a job or are preparing for future job hunting also need knowledge about the current job market to help make decisions and predictions. To facilitate these processes, this article surveys the entirety of job postings posted on NCA’s CRTNET service and Spectra publication over the course of 2013 and 2014. The analyses provide an in-depth look at what kind of positions are being offered, which have tenure-track options, what degrees are required, if and what research methodological experience is needed, what kind of institution is offering the position, whether grant and/or teaching experience is desired, and what kinds of topical specializations are sought after.     

Religious Pluralistic Language in a Computer-Mediated Context: Effects of Intergroup Salience and Religious Orientation

This study investigated the degree to which religious pluralistic language varies as a function of the intergroup salience of a context and religious orientation. Based on a 2 (Religious Salience of Context) × 3 (Religious Salience of Topic) experimental design, participants (N = 239) were instructed to compose an e-mail to an interactional partner based on the randomly assigned condition. Messages were coded for religious pluralistic language, and participants completed measures of religious orientation and evaluations of the conversational partner. Modest effects were found for both intergroup salience of the context and topic as well as religious orientation.     

A U.S.-Chinese Comparison of Affectionate Communication in Parent-Child Relationships

Affectionate communication is central to the maintenance of relational closeness, but it is also subject to relational, contextual, and cultural factors. This study was designed to examine the cultural effects on affectionate communication in parent-child relationships in the United States and China. Results indicated that Chinese fathers and mothers expressed less verbal, nonverbal, and supportive affection to their children than American parents. Both Chinese and American parents expressed affection to their children more through supportive behaviors than through verbal and nonverbal behaviors. In both cultures, mothers engaged in more verbal, nonverbal, and supportive affection with their children than fathers.     

An Interview with Arlene G. Taylor

In this interview, conducted via email during August 2016, Dr. Arlene G. Taylor discusses her career as a cataloger, professor of cataloging and classification, and her work in professional associations. Topics include her early cataloging and teaching experiences, changes in both cataloging practice and the teaching of cataloging, subject analysis, and “aboutness” as compared with form/genre access, professional experiences outside the United States, and the future of MLIS programs.