A Comparative Study on the Two English Versions of Lu Xun’s Stories

The two English versions of Lu Xun’s stories, translated by Julia Lovell and the Rangs, are to be studied from the eco-translatological perspective. A comparative study of the two English versions is m...     

体育直播平台社群文化对电子口碑生成动机影响:情感与环境刺激的链式中介效应

为深入探究体育直播平台社群文化、环境刺激、情感刺激对电子口碑生成动机影响,并检验情感刺激与环境刺激的链式中介效应。本文采用文献资料、问卷调查、因子分析和结构方程等方法,构建并检验了体育直播平台社群文化对电子口碑生成动机影响的结构方程模型。结果表明社群文化、环境刺激、情感均对电子口碑生成动机均具有显著正向影响;在社群文化影响电子口碑生成动机时,环境刺激、情感均具有显著的中介效应;环境刺激—情感的链式中介效应亦显著。鉴于此,本研究从搭建优质体育直播平台社群文化、优化平台社群环境、增强平台社群用户情感,提出促进体育直播平台电子口碑生成动机的对策与建议,以期为体育直播平台未来长远发展予以理论支撑和实践启示。     

由视频文化探求高校图书馆宣传策略

视频宣传作为一种新兴的宣传形式,以其直观性、形象性得到读者的广泛欢迎。本文通过对宣传视频的分析,提出高校图书馆宣传应从4W（定位、文化、趣味、立体式网络）4个方面提升读者参与度、扩大社会影响力。     

基于标注的体育视频管理系统的设计与实现

研究目的和方法:针对体育视频使用过程中存在的问题和现状,利用数据库管理技术和第三方视频控件开发方法,设计并实现了一个基于标注的体育视频管理系统。研究结果与结论:以一种较为简便的方式解决了目前体育视频使用过程中关于相关片段的精确定位、快速搜索和标注信息共享的问题。     

Knowledge elaboration: A cognitive load perspective

The process of knowledge elaboration is considered from the perspective of cognitive load theory. This theory assumes that the available knowledge structures in long-term memory (LTM) are used to organize and guide cognitive processing in complex learning. Accordingly, the role of external instructional guidance in the process of knowledge elaboration could be described as providing a substitute for knowledge structures missing from LTM. Thus, the executive guidance in complex learning environments is shared between the person (based on his/her LTM knowledge structures) and another expert or instructional means. This article analyzes instructional implications of this assumption. Adaptive learning environments are suggested for tailoring knowledge elaboration processes to changing characteristics of individual learners. Means for identifying and predicting the learner's LTM-based executive guidance are proposed so that they can be utilized in the building of adaptive learning environments.     

视频监控系统实训室的升级设计

在原有的实训室的基础上,引入当前主流的网络视频监控技术与智能化技术,结合行业需求,设计相关视频监控系统,满足课程实训对视频监控系统的要求,同时具有一定的品牌兼容性,能模拟复杂条件下的不同品牌监控设备的集成,紧跟安防行业应用现状,让学生能全面掌握当前视频监控设备安装调试技能,提升学生核心职业技能,为行业培养优秀的具有安装与调试的高素质技能型人才。     

智能视频监控技术及其应用

随着公众安防意识和安防需要的提高,智能化的监控技术逐渐进入公众的视野。本文内容涉及到智能视频监控技术的国内外发展现状、技术要点、优势以及应用。     

Segmenting the audience of a cause-related marketing viral campaign

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.     

A micro-perspective on students’ behavioral engagement in the context of teachers’ instructional support during seatwork: Sources of variability and the role of teacher adaptive support

Despite increased acknowledgement of the significance of situational factors to engagement, engagement is traditionally seen as a student characteristic. In this study, we investigated to what extent variation in observational measures of behavioral student engagement during seatwork is due to students versus teachers, teacher-student dyads, or situational (i.e., variation in time) effects. Additionally, we studied whether adaptive support during teacher-student interactions contributes to student engagement following that interaction. A cross-classified multilevel analysis of 324 video- and audio-recorded secondary school teacher-student interactions showed that situational factors and error were the strongest source of variability in student engagement. Other than expected, teacher-related and dyad-related variability were limited. Although behavioral engagement after teacher-student interaction was significantly higher than pre-interaction student engagement, higher post-interaction levels were not related to the level of adaptive support provided during the teacher-student interaction. These findings imply that situational factors deserve more attention in engagement research, for example by investigating what situational factors contribute to engagement. For teachers, the time-variant, situation-dependent nature of engagement opens up valuable opportunities to actively design optimal learning situations.