试析晚清文化传播的两种模式

晚清的文化传播呈现出两种不同模式。精英化的文化传播模式极力展现有关国家民族的政治理念等宏大叙述,体现出传播主体精英化的身份特征和价值立场,在特定时期有其历史意义,也有自身缺陷。大众化的文化传播模式突出普通民众的审美情趣和心理体验,体现了晚清民间知识分子的价值取向,有着精英文化传播模式不可替代的社会意义。     

The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

‘Tours of Imperialism’: Cricket and Cultural Transfer in South Africa, 1880–1910

Abstract

Few can deny the significance of sport in today’s South Africa. The sporting structures upon which this is based were first introduced to the country by the British in the late nineteenth century. In line with policies of cultural imperialism, sports such as cricket were promoted at this time as part of a wider political agenda that encouraged the adoption of an ‘English’ way of life in the region. Sports tours, most notably cricket, were a fundamental part of this cultural transfer between the ‘Mother Country’ and her colonies in Southern Africa. To underpin the study of transnational linkages and transfer in African sports, this paper will offer an historical overview of how ‘British-styled’ sport arrived in South Africa and how the early cricket tours between England and South Africa were constructed to promote distinct political and cultural connections. This paper will explore the early development of cricket in South Africa and investigate its symbiotic link to British imperialism and colonialism via the first tours and sporting exchanges that took place. The origins of the game in South Africa will be examined as well as its development up to 1910 (the date of Union in South Africa) as the site of a constructed transnational 'brotherhood' between Britain and its most coveted African colonies.     

网络"粉丝"文化社区传播机制初探

“粉丝”文化在网络环境下获得了飞速的发展,“粉丝”文化社区的形成有赖于网上传播和网下传播两种机制的合力。本文重点考察了“粉丝”社区的网上传播机制,并简要介绍了其网下传播方式。从中可以看出网络“粉丝”文化社区与现实“粉丝”文化及其他网络社区的区别。     

Olympics,Media and Politics: The First Olympic Ideas in Brazilian Society During the Late Nineteenth and Early Twentieth Centuries

Abstract

The Olympic Games of the modern era are powerful global mediated events. Olympic cities receive an overwhelming examination by world media. As the 2016 Olympic host, Rio de Janeiro has been given an enormous amount of attention, both by the international media and researchers who looked at the urban spaces of Rio, the struggles over the hegemony of the city and the social meanings the Olympics bring to the host city’s citizens. However, studies over the historical relationship between Rio, sport and media are rare. This paper addresses the historical uses of the term Olympic by Brazilian media during the late nineteenth and the early twentieth centuries. By looking at the main articles in the newspapers of these periods, we examine the extent to which ideologies over sports have changed the way the Olympics were represented in Brazil’s national imaginary. We demonstrate how the use of expressions associated with the Olympics historically generated a closer appreciation of these events by the public. We also show how political authorities appropriated the Olympics for their own benefit. The paper concludes by asking whether or not the historical lessons from the early Olympic ideas in Brazil have been learned by the 2016 Rio Games organizers.     

从文化差异看英汉习语

不同的生产方式、地理环境、饮食习惯、价值观念和宗教信仰构建成不同的社会文化环境,而不同的社会文化环境下形成的英汉习语往往带有鲜明的民族文化特征。它们之间往往存在对应(corresponding)、半对应(semi-cor-responding)和非对应(non-corresponding)的关系,在英汉习语互译过程中,大部分都不能直接翻译,而需要对它们之间的文化差异进行理解、分析,然后根据具体情况通过直译、意译、增译的方法,进行翻译。     

试论世风与体育的关系

体育快速协调发展,政治、经济、文化等起着重要作用。在文化方面,世风、习俗、传统等因素的影响也不容忽视。通过探讨世风与体育的关系,为进一步改善体育文化环境、促进体育全面发展提供理论依据。     

斯人远矣漫平章——金庸小说之文化价值及其他(上)

金庸的武侠小说是"五百年后的《水浒传》"。金庸的武侠小说是把民族文化中的优良传统融入小说的一个成功的范例,这些优良传统主要体现为仁者的胸次、义者的肝胆,智者的情趣和勇者的气魄。金庸的武侠小说一方面注重传统文化的吸收,一方面把现代普世的价值观引入到古代的题材中。金庸的作品还善于将古典与现代手法融于一炉。金庸作品的成功还得益于其与传媒"四轮驱动"式的成功互动。     

红木文化产业的发展困境与发展路径探析——以广西凭祥为例

20世纪90年代以来,凭祥红木文化产业凭借独特的区位优势、成本优势、资源优势和后发优势,成为中国红木文化产业的后起之秀。但同时也面临着同质化趋势、发展规模受限、工艺水平滞后和全国性品牌缺失等困境。为此,应调整发展思路,从增强核心竞争力、加强精细化生产、提高工艺水平和打造国内知名品牌等方面创新发展路径,促进凭祥红木文化产业健康和可持续发展,为我国蓬勃兴起的红木文化产业提供有益的借鉴。