光网络技术的发展

本文阐明了光网络技术的发展及其数字图书馆的作用。     

Measuring Libraries’ Use of YouTube as a Promotional Tool: An Exploratory Study and Proposed Best Practices

With the emergence of social networking and Web 2.0 applications, libraries have the means to reach users through interactive Web-based tools patrons already use in their personal lives, such as Facebook and YouTube. In this study the authors aim to understand the ways that libraries are using YouTube for outreach purposes. Using a methodology adapted from studies in medical literature, the authors identified and analyzed library promotional videos on YouTube, both in relation to other works depicting libraries and librarians and as a unique category of content. In order to analyze the viewership of library promotional videos and its growth over time, view counts were compared at three points in time over a period of sixteen months. Using data made available by YouTube, the authors analyzed the top five referring Web sites to each video, thus allowing a basic understanding of the viewership of library promotional videos and their abilities to reach intended audiences. The authors also analyzed the many interactive features supported by YouTube to gain insight into the ways viewers were responding to and interacting with videos, including comments and the ability to mark videos as favorites. Finally, three examples of promotional videos created by libraries were selected as case studies. The creators of each video were interviewed about the creation processes and their insights into the effectiveness of their videos. A key finding was that while library professionals comprise a significant portion of viewers for library promotional videos, creators can increase viewership by the intended audience if they frequently and strategically feature online video content in Web sites, local or campus communication vehicles, and social media environments. The quantitative and qualitative measures developed for this study are offered as possible metrics for the assessment and evaluation of online library video content, and for libraries’ use of social media forms. Based on these measures, and following the review of hundreds of videos with library-based content, the authors have derived a set of evidence-based best practices for the use of online video as a promotional tool by libraries.     

适度站队：派系视角下创新网络中企业创新与结派行为研究

派系作为创新网络中企业之间合作的一种形态普遍存在。探究身陷复杂创新网络中的企业如何更好地与外界进行交流这一问题显得尤为重要。本文选取2010—2015年中国通信行业联盟创新网络,针对当企业面对众多可选择的结派伙伴时如何选择才能更有利于自身的创新这一问题进行研究。研究结果表明,企业在不同规模下的结派行为及其发生的频繁程度均对企业创新绩效有显著影响。本文从联系程度最密切的联盟团体——派系出发,通过实证研究探明了企业在何种规模和频繁程度下的结派更有利于企业的创新,并为我国通信行业联盟网络的发展提出了建议。     

简析网络传播中受众角色的变化

随着网络时代的到来,传统的传播理论已无法给网络传播中出现的新现象以合理的解释,尤其是信息传播的开放性和交互性使受众在网络传播中显现出许多与传统大众传播中不同的特征.本文将网络传播中受众与大众传播中的受众进行对比,分析了网络传播中受众的新特点.     

赛博变革：在我们相互连接的世界里学习——AECT2010年会评述与思考

四位作者作为AECT2010年会的参与者与组织者,首先对本届年会的主题内容,包括大会的主题报告、分会的研讨交流以及主席论坛的演讲等,做了全面而细致地回顾;然后在深入剖析会议主旨的基础上,根据其亲身经历与体会,论述了对本届年会的感悟与启示,其中包括对教育技术未来发展的展望以及对中国大陆教育技术领域所带来的参考与借鉴意义。     

手机——大众传播的媒介新宠

在数字技术、网络技术和通讯技术迅速发展和普及的时代,手机因其高普及性、传播更迅捷性和多功能性,已不再只是一个移动通讯工具,它承载了更多的社会功能,并成为一种新兴媒体,在现代传播中扮演着重要的角色。     

我国电子通信产业国际竞争力评价体系的构建与实证研究

在理论分析的基础上,构建了电子通信产业国际竞争力的评价指标体系,并成功地运用该指标体系对我国、美国、新加坡、日本等9个国家电子通信产业国际竞争力的现实状况进行了实证分析。分析的结果表明：第一,我国电子通信产业国际竞争力较强,总量位居全球第五,但是和美国、韩国、日本这3个国家相比,、则相对处于比较弱势的地位;第二,我国电子通信产业的生产要素、国内需求、生产能力方面具有相对竞争优势,尤其生产能力有望超越美国;第三,我国电子通信产业跟美国、韩国、日本等国的差距主要表现在产业环境和产业生产效率这两个方面,即它们制约我国电子通信产业国际竞争力提高的两大＂瓶颈＂。最后,本文提出了提高我国电子通信产业国际竞争力的相关建设性建议。     

计算机应用基础课程异步教学法探索与实践

通过分析对比计算机应用基础课程同步教学法和异步教学法的差异,提出了异步教学法在普通高校计算机应用基础课程教学中实施的必要性,探讨了该方法在计算机应用基础课程教学改革中的实施策略,分析并总结了异步和同步教学法有机结合的有效性和可行性。     

模糊语言与交际

语言的模糊现象存在于各种化中。这种语义的不确定性表现为三种情况：模糊、歧义和含混。交际当中，这些模糊语的使用会产生独特的作用，常常能很好地服务于说话人。