Blogging in Support of Health Information Outreach

Social media technologies are transforming the way librarians are collaborating, creating, and disseminating information. This article discusses how librarians at the University of Texas Health Science Center at San Antonio created a blog to support their health information outreach activities. Launched in 2007, the Staying Well Connected blog was established with the goal of promoting access to biomedical and health information for consumers and health professionals in the South Texas region. Postings highlight relevant health news, conferences, funding opportunities, and outreach events.     

Internet,Multimedia and Virtual Laboratories in a 'Third World' Environment

Electronic education faces similar difficulties in low-budget institutions throughout the world (many of them in common with developed nations), including mainly rejection or disinterest from staff and students, insufficient funds, outdated hardware, incompatible software and poor Internet access. Over the past five years, with low budgets and considerable limitations in the equipment available, the Universidad Estatal a Distancia in Costa Rica has produced multimedia courses and materials for use on the Internet, as well as designing virtual laboratories that can be run on cheap computers. The authors recount their experiences in the hope that these will prove useful to others. They explain how simultaneous production of traditional materials (mainly printed textbooks) and online courses, together with simple automatic evaluation and 'outsourcing', reduce costs significantly. They conclude that HTML and JAVA are currently the choice computer languages to reach the greatest number of users without need of a specific computing platform, powerful computers or expensive software.     

“The Nation Stands Behind You”: Mobilizing Social Support on 38pitches.com

This research explored social support expressions to and for Boston Red Sox pitcher, Curt Schilling, in response to troubling events he disclosed on his blog, www.38pitches.com. An interpretive analysis of 514 comments posted by blog readers to Schilling's blog entries was conducted. The analysis revealed that, via their supportive postings, blog readers emerged as a mobilized support group who authenticated Schilling's identity as a sports media critic and active sports media participant while also cementing his legacy in Red Sox culture. The analysis suggests that blogs possess valuable public relations utility for professional athletes, particularly for those who have combative relationships with sports journalists, as social support is covertly obtained, enabling professional athletes to preserve “face” while simultaneously garnering support for their views.     

Selling Digital Rights as a General Publisher: Text and Images

This paper gives an overview of how publishers can market their digital content to potential customers in the book trade and, especially, in other, corporate and non-trade markets. It conveys why for example corporate customers and brands will be attracted to the multiple options publishers’ digital content can offer them to further build their brand and serve consumers’ interest in return. Publishers should be aware of different models to design content deals and of the issues that need to be addressed while negotiating. The paper provides thorough summaries of all questions that must be solved on both ends, with respect to resource, pricing, contract, legal and technical issues, etc. and is thus a very helpful source to begin with.     

基于学术博客的图书馆学科知识服务研究

为推进图书馆学科知识服务的发展,使用户拥有一个良好的学术交流与知识共享氛围,文章分析了目前图书馆学科知识服务存在的不足;在深入讨论了学术博客应用于图书馆学科知识服务可行性的基础上,利用学术博客自身特点,构建了基于学术博客的图书馆学科知识服务模式,建立了图书馆学科知识服务的网络社区,包括学术博客网络社区与图书馆学科知识服务网络;并阐述了基于学术博客的图书馆学科知识服务的具体应用实现,以解决图书馆知识服务中存在的不足,为全面提升图书馆专业化、特色化、个性化的知识服务能力提供参考.     

数字出版物研究综述

近年来国内外数字出版飞速发展,新的出版物形式如电子书、数字期刊、博客、手机出版物、维基等层出不穷且发展日新月异。从所利用的媒介形式、呈现方式和功能来看,它们都已不是文本和图片的简单数字化。本文梳理了2006—2010年国内外关于各类型数字出版物的研究,并指出研究方法论有独到之处或者富于洞见的研究成果。     

Resourceful Blogging: Using a Blog for Information Sharing

ABSTRACT

In an effort to help raise awareness about the need for disaster planning in health sciences libraries, emergency response planners at the Claude Moore Health Sciences Library at the University of Virginia considered how best to promote the idea and provide a forum for gathering and exchanging information, while maintaining control over content in order to keep the focus and the quality of the entries consistent. The blog they created has been successful in providing much-needed assistance to hospital libraries and other libraries, both large and small, as well as for individuals and other organizations worldwide.     

论专题学习网站与大学英语教师的教育技术应用

本文论述新的《大学英语教学要求》要求的大学英语教学新模式下,教师运用博客和专题学习网站等教育技术的理论和实际应用的问题。     

Using Company Blogs to Win over Decision Makers

Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects. Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and “new” marketing where customers and prospects are also creators of content and key messages in response to their individual experiences. Whether companies decide to participate in the online conversation or not, they and their products are being discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity.     

International Perspectives on the Image of Archivists and Archives

Abstract

There has been little systematic research about the image of archivists and archives. This study considers how this topic has been handled in an eight month span of The New York Times from late 1992 to mid 1993. While the news media’s coverage is present, it is clear that archives are treated as curiosities or when they relate to political disputes, are associated with prominent figures, or have interesting or different views to offer on important topics.