高职商务英语人才培养模式——以就业为导向、以职业能力为本位的探索与实践

高等职业教育是一种以职业能力为基础的教育。以就业为导向、以能力为本位的人才培养模式,是高等职业教育改革和发展的主要任务之一。针对高职商务英语人才培养目标,从课程体系设置和职业素质培养等方面阐述高职商务英语人才培养模式的探索与实践经验。     

Business schools,the anxiety of finance,and the order of the ‘middle tier’

Financial imagination plays a fundamental, yet ambivalent role in the establishment of hierarchies within and between business schools, and in business life at large. This study examines this process in the ‘middle tier’ of business education: that is, in the social space in which students and instructors understand themselves to occupy a ‘mid-range’ position within an order of excellence and success. Largely articulated through business school rankings, this order strongly relies on the centrality of the financial curriculum, proficiency in which is understood as both a proxy for smartness and a sign of moneymaking capacity. In the ‘middle tier’, this order manifests in the form of an anxiety: an order that, though legitimate, is thought not to be attained, or hardly attainable. The study draws from ethnographic investigation in a ‘middle tier’ business school with attention to how finance is made sense of in relation to an alternative curriculum, and in connection with the aim of ‘making it to the top’. A comparison with a ‘top tier’ business school allows furthering understanding of how the order of business schools relies on the anxiety of finance in order to reproduce an acquiescence to dominant financial imagination.     

Managing Disagreement while Managing not to Disagree: Polite Disagreement in Negotiation Discourse

This paper explores the exercise of politeness by Malays in business negotiations with Japanese. The study looks at how disagreement is realized linguistically. Its linguistic configurations in the form of speech acts and discourse strategies and their underlying politeness strategies are identified and described. The study also reports on how Malay cultural values are reflected in the language use. The implications of the study for negotiation in general and the expression of disagreement in particular are then discussed. The findings are significant for an understanding of disagreement by Malays, particularly when interacting in English. Additionally it provides insights into how Malay cultural values impinge on Malay interaction styles vis-à-vis styles of disagreement. The findings work towards an understanding of how Malay values are manifested in the discourse of disagreement in oral communication.     

Business communication as cultural text: Exchange and feedback of promotional video clips

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.     

高校体育场馆运营模式的研究

本文主要通过分析我国目前高校的体育场馆设施资源的特点、优势及开放现状,讨论在全民健身大潮中,我国高校体育场馆资源通过怎样的运营模式,实现社会与高校的互惠．     

语用预设视角下的商务英语写作研究

从语用预设的视角入手，辅以大量英语资料，对商务英语写作的礼貌性、简洁性、语篇连贯性、信息凸显性四个方面进行探讨；指出语用预设在语言维度上可使商务英语写作更加简洁和礼貌，在语篇维度上可使商务英语写作更加连贯，信息维度上可使商务英语写作的语篇或语言信息量更大。     

Two views from the summit

This article reviews the objectives and results of the First Phase of the World Summit on the Information Society. It includes an analysis of the discourse conducted to this point at the Summit, and of the possible outcomes.     

面向供应链管理的图书馆业务流程重组

供应链管理概念框架由供应链网络结构、供应链业务流程及供应链管理组件三个要素构成。图书馆面向供应链管理很有必要。目前图书馆实施供应链管理存在缺乏主观能动性、缺乏竞争的科学意识及健全的运行保障体系等。面向供应链管理的图书馆业务流程重组,首先要进行供应链系统重整,然后进行业务流程重组。图3。参考文献8。     

现实困顿之下的理性起步——2006年我国传媒经济学研究概述

本文主要通过对期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2006年国内传媒经济研究的进展,并指出了不足和今后研究建议。     

浅议体育场馆建设与经营模式创新

体育场馆建设将进入一个新的时期,建设布局将由单一独项转向综合集中,功能将由单一转向多功能,层面也将由单层向多层转化;结合经营管理现状,应引进体育彩票等融资模式,更新营销观念,以促进营销创新。