西方广告商与媒体的关系对中国媒体的启示

西方广告商对媒体施加了直接和间接的压力,其后果是媒体公信力的丧失和报道的同质化。在我国,广告商对媒体的控制虽未达到西方的水平,但却呈现愈演愈烈的趋势。因此政府和媒体要及时采取措施,防微杜渐。     

Determinants of public engagement on municipal Facebook pages

Abstract

This article analyzes the determinants of public engagement on the Facebook pages of municipalities. The sample consists of 170 Italian and Spanish municipalities that used Facebook in 2014. The findings show that posting a lot of information on municipal Facebook pages does not increase the engagement of citizens. Also, frequent posting of information per se does not engage public engagement. However, if the posts are published when public can pay attention to them (e.g., off days), the likelihood of public engagement increases. Furthermore, the citizens’ engagement on municipal Facebook page depends on the level of citizens’ income – there is a negative relationship between citizens’ income and the level of participation.     

Social media and entrepreneurship research: A literature review

The rise of social media has led to changes in how entrepreneurs carry out their day-to-day activities. Studies on social media and entrepreneurship are relatively new and fragmented in their focus, however there is increasing interest from academia and practitioners for further research and investigation within this area. This study systematically reviews research carried out in the domain of social media and entrepreneurship. A total of 160 papers, published between 2002 and 2018 were synthesised to identify critical theories and research methods used in the domain. Based on the extent review, an integrative framework was developed to identify relationships amongst elucidated constructs. While most papers investigated the factors that drive social media adoption and use by entrepreneurs, it was found that the use of social media by entrepreneurs had transcended marketing and it is now used in business networking, information search and crowdfunding for their business. This has led to significant impact with improved firm performance and innovation enhancement being the essential outcomes. The literature review and framework further understanding of social media and entrepreneurship research, providing a useful basis for future studies and informs practice in this area.     

高校图书馆微信公众号用户消极使用行为影响因素研究

[目的/意义]探究高校图书馆微信公众号用户消极使用行为的影响因素,为改进服务质量、优化使用体验和提升用户活跃度等提供有价值的意见和建议。[方法/过程]借鉴信息过载、信息系统成功模型及媒介系统依赖理论的相关研究成果,构建图书馆微信公众平台用户消极使用行为模型,并通过问卷调查和结构方程模型进行验证。[结果/结论]信息过载正向影响用户不满意度,信息质量、服务质量及依赖均负向影响用户不满意度,不满意度正向影响用户的忽略和取关行为,依赖负向影响用户的忽略行为和取关行为;不满意度对忽略行为影响程度大于取关行为,而依赖对取关行为的影响程度大于忽略行为。     

自媒体时代下高校和谐师生关系的构建

伴随着新媒体时代的全面来临,各类智能终端设备进驻千家万户,人们的生活方式和思维方式已受到了极大的影响和改变。本文以自媒体时代为背景,分析了当前高校大学生目前使用自媒体媒介的现状,结合自媒体媒介的优缺点,探讨了当前高校师生关系存在的问题,并根据目前存在的问题,提出了构建自媒体时代和谐师生关系的几条对策。     

互联网艺术中的艺术批判

集前卫艺术精神、后现代文化意蕴与数码技术于一炉的互联网艺术家是当代艺术批判中最为活跃的群体.他们将矛头指向有关艺术主体、艺术版权及艺术惯例的传统观念,通过引入随机因素、进行戏仿与克隆等方式创造反艺术,以自己特有方式推动艺术发展.     

对电子文献与纸质文献的比较研究

本文从7个方面对电子文献与纸质文献进行比较研究,从而得出,21世纪电子文献与纸质文献将发挥各自优势,共存互补,共同发展。     

Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media

This study explores how horizontal/vertical individualism and collectivism (HVIC) orientations influence electronic word-of-mouth (eWOM) (i.e., opinion leadership and opinion seeking) in social media. Online survey panel data through Amazon MTurk were collected from American social media users to address the research purpose. The results, using the structural equation modeling, show that the paths from horizontal individualism to opinion leadership, vertical individualism to opinion leadership and opinion seeking, horizontal collectivism to opinion leadership, and vertical collectivism to opinion leadership and opinion seeking were significant. This study provides theoretical and managerial implications regarding the influence of HVIC orientations on eWOM in social media.     

自媒体时代大学生网络舆情特征与引导策略探析

伴随着自媒体的兴起和终端设备的普及,网络日益成为当下社会舆论的主要源头。对于大学生而言,面对触手可及的网络,他们往往选择网络来表达自身的利益诉求,大学生网络舆情已成为大学管理工作中一个不可忽视的议题。本文主要探讨了在自媒体时代大学生网络舆情的特征,并提出了从构建专业队伍、自觉运用媒体、拓宽信息渠道到完善制度机制四位一体的舆情监测和引导机制。     

媒体导向与大众情感--以民国时期的施剑翘复仇案为例

1935年11月,归隐军阀孙传芳在天津居士林被施剑翘枪杀。这场复仇奇案轰动了全国,引起媒体的广泛关注。众多媒体同情并塑造了施剑翘良好的形象,极大地引导了大众情感。在“法”与“情”的论争中,国民政府选择了民意所向的“情”的一面,施剑翘最终被特赦。“施剑翘案”是中国司法史上的大事,也是中国新闻史上的大事。该案表明近代媒体舆论力量的增强,也充分说明媒体导向容易左右大众情感。