城市体育营销中城市体育馆的品牌价值创建与培植初探——以黄石体育馆为例

城市体育营销越来越成为提升城市影响力和形象的重要举措之一,然而很多城市体育馆在城市体育营销中的重要作用并未显现出来,尤其是品牌价值创建与培植令人担忧。本文选取的湖北省黄石市有着成功的城市体育营销经验和实例,黄石体育馆更是该市的标志性建筑,其品牌价值的创建与培植值得学习和借鉴,笔者正基于此,对黄石体育馆的品牌价值创建与培植进行了初探,同时提出了自己的建议。     

"十一五"期间我国体育用品品牌战略发展思考

对我国体育产业发展现状、体育用品品牌建设概况及“十一五”期间我国体育用品生产企业应采取的战略等问题进行研究,旨在为我国的体育用品企业站稳国内市场,参与国际竞争提供理论参考。     

论图书馆文化品牌形象塑造

论文论述了文化与图书馆文化的概念、图书馆文化品牌的内涵与构建原则、图书馆文化品牌塑造的需求和影响因素,最后提出构建图书馆文化品牌形象体系的意义     

Personal Branding: Building Your Pathway to Professional Success

Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.     

Prospective Students' Perceptions of University Brands: An Empirical Study

A model of the elements of a university brand was developed together with an instrument for measuring how favorably each of these elements was perceived by a sample of young people who were considering entering university. One hundred and ninety-eight students undertaking pre-university courses in two further education colleges in East London completed a questionnaire designed to assess their evaluations of two out of three post-1992 universities covered by the study. The questionnaire contained sections that explored the promises suggested by a university brand, the objective circumstances of an institution, and its symbolic and external representation. Linkages between the favorability of the sample members' perceptions of the main components of a university's brand and the participants' conative, affective, and cognitive responses (including those related to a university's reputation) were also examined. The model involved a mixture of constructs with formative or reflective indicators and thus was estimated using the technique of partial least squares.     

“三次创业”视域的大庆城市品牌建设

大庆城市环境与资源状况具有＂三大特色、七个相对比较优势、六个相对比较劣势＂;大庆城市品牌建设要以＂三次创业＂为契机,充分挖掘大庆城市品牌与其他城市品牌的区别、个性和特色,明确大庆城市品牌定位;在综合评估大庆城市现有资源并借鉴其他城市发展路径的基础上,选择大庆城市品牌建设的培育发展模式,并对大庆城市品牌进行整合传播营销。     

品牌塑造下学校管理的改进

现代化进程中,信息社会改变了人的教育和生活方式,也改变了组织管理方式。在此背景下,组织管理的复杂性和艰巨性使得学校传统的集权式领导或外控式管理日渐衰弱,品牌塑造下学校管理的改进成为必然。文章对学校管理改进的价值效应和主要困境进行了分析,最后尝试于学校组织结构的改进、管理制度的改进和管理方式的改进以求突破。学校管理的改进不仅适应了教育的多需求、新发展,也更益于凝聚和塑造学校的品牌价值。     

经济增长放缓时期自主品牌汽车厂商处境与对策

经济增长放缓时期,自主品牌汽车企业遇到了制约发展的不利因素,既有来自国际巨头的外部压力,也有面临推动品牌高端化、实施多品牌战略、进军电动汽车市场等行动没有达到预期的内部困境,从而导致了销售增长乏力和市场占有率萎缩的现状。自主品牌汽车企业的崛起,需要政府政策的有力扶持、整车企业间的横向协作以及零部件企业的发展壮大。     

构建“五位一体”的理想校园

构建“五位一体”的理想校园,应从学生培养、教师发展、特色打造、理念创新、抓文化建设等五个方面入手,通过规范办学、特色建校、文化立校三个建设阶段,促进学校的健康发展。     

会话含义在英文著名品牌广告语中的应用

通过大量的世界著名品牌广告语的分析,探讨了会话含义在英文广告语言中的重要作用。运用故意违背合作原则,采用新奇的表达方式,使得著名品牌广告语言具有丰富的言外之意,从而达到了最大的广告宣传效果。这可以为广告语言创造提供一定的理论基础,具有一定现实意义。