Intergroup Contact,Media Exposure,and Racial Attitudes

The present investigation uses intergroup contact and media systems’ dependency theories to illuminate the relative significance of various sources of information in shaping Caucasian-American attitudes toward African-Americans. It uses empirical data from an exploratory survey of college students to build a chain of related variables that link primary sources of information (face-to-face versus mediated) to stereotypical beliefs, perceived internal causal attributions for African-Americans’ failures, and prejudicial feelings toward African-Americans. Results suggest that face-to-face sources of racial/ethnic out-group information are more effective than mediated sources in prejudice reduction. The discussion includes theoretical and practical implications of the findings.     

Measuring Communication Styles in the Malaysian Workplace: Instrument Development and Validation

The aim of the present study is to access communication style in the Malaysian workplace through the development and validation of a communication scale appropriate to the Malaysian workplace. The analysis involved data from 200 state development employees, and construct and criterion-related validation using data from 510 employees, representing three organizations in Malaysia. The results provided support for the use of language (pekerti) and communication and interaction (bicara) as crucial communication dimensions for the Malaysian workplace, which are identified from the item-generation procedure.     

Pathways of Immigrant Political Socialization: Examining the Role of News Media,Social Connections,and Community Interaction

Going beyond the traditional socioeconomic status model of political participation, this study examines pathways that lead to the sociopolitical incorporation of immigrants in the USA, with a focus on the role of communication socialization agents. Using a Current Population Survey sample of 7,626 first-generation immigrants in the USA, results show that communication socialization agents significantly contribute to immigrants’ political socialization, and an important mediating path translates political learning into greater political engagement. Results also identify ethnic differences in how socialization variables affect immigrants’ socialization.     

传播学视域下民族传统体育文化传承发展的困境与疏解*

基于传播学视角,分析民族传统体育文化传承发展的困境,主要体现在：传播主体定位存在偏差;传播路径较为狭窄;传播运行机制不畅;传播技巧缺乏创新性。提出了疏解对策,主要是：创新理念,科学定位;强化媒介,拓宽路径;完善机制、双方互动;创新方法、提升质量,推动民族传统体育创造性传承和创新性发展。     

关于我国高校篮球赛事传播的若干思考

运用传播学的基本原理,分析了我国高校篮球赛事传播的内容与途径以及当前传播的状况,提出一些建议,希望能为高校有关部门进行篮球赛事的传播与发展高校篮球运动提供参考。     

试论体育赛事背景广告的电视直播效果研究

通过对体育赛事背景广告与体育主题广告的区别、评价体育赛事背景广告电视直播效果的意义、作用等方面进行理论分析,并针对评价中的关键问题设计了相应的测定方法,从而得出体育赛事背景广告的电视直播效果的研究是可行的结论,以期为体育赛事背景广告方面的进一步研究提供参考。     

广西中等体育运动学校教练员现状调查与分析

随着体育竞技的比赛水平被提升到越来越高的层次,现代竞技体育运动员如果希望登上奥运会的竞技场,甚至取得较好的成绩,教练员是影响竞技体育训练过程和实现目标的重要因素之一.一个国家教练员水平的高低和优秀教练员人数的多少,对该国竞技体育的发展和提高起到了至关重要的作用.     

试论《暗夜行路》连载中断期存在的合理性

《暗夜行路》于大正10年1月在《改造》杂志上进行连载,中间两度中断,历经16年终于完成。大正九年,志贺直哉就完成了小说的整体框架的构思,这两次中断必然存在其合理性。本论将以志贺直哉的日记为基本考证依据,沿着时间的轨迹,考察第二次的九年中断期存在的合理性。这九年的时间既证明了志贺直哉是一个极具精神卫生的作家,又是作者为实现预定的主人公心境所必需的时间。     

时尚、轻松的沟通艺术——浅析涂鸦广告

涂鸦是目前流行于世界时尚设计圈的一种艺术形式,并且以其特有的内涵在一定程度上引领着时尚潮流。在广告领域,涂鸦这种艺术形式也越来越多的被采用。本文就涂鸦广告出现的社会意义和涂鸦广告在与消费者沟通方面的独特魅力作了一些分析。     

安徽电大开放教育毕业生追踪调查结果相关分析

根据毕业生追踪调查的结果，对毕业生的背景、电大教学改革与毕业生的评价、培养人才与毕业生质量等情况进行分析，得出相关的结论：电大培养的是面向基层的留得住的应用型人才；多方面教学改革成果较为显著；用人单位对毕业生质量较为满意。