修辞格在广告英语中的运用

广告英语是一种有别于普通英语语篇的独具一格的应用文体语篇,广告英语的艺术感染力和社会经济效益取决于其语言的独特性。广告英语的成功在很大程度上取决于其修辞的魅力。广告英语的修辞魅力主要通过广告英语语篇在语音、词汇和句法三个层面的辞格运用来表现。     

Dialogue in conservation decision-making

An analysis of the impact of stakeholder consultation during the conservation decision-making processes is presented. Defining and finding opportunities for stakeholder communication within conservation work is an ethical necessity when working with cultural heritage, but the limits and practice of this necessity are less clear. Case studies are used to explore which aspects of the conservation process stakeholders are most likely to be consulted about, and reviews the impact of their views. It asks whether conservators have a preference in which decisions they are prepared to share with stakeholders across three aspects of conservation: the initial appraisal, treatment and the display or storage. Where consultation relates to treatment, conservators are more likely to fall back on their own technical authority except when those consulted are regarded as fellow professionals. Other categories of stakeholder such as artists, originating communities, and religious groups were found to be more constructively consulted on the understanding of the object and on care related to display and storage. Conservators should be offered more explicit guidance on the ethics of consultation, the aspects of consultation that they should engage with and on the ethical ways to deal with conflict arising from consultation.     

The Combined Effects of Instructor Communicative Behaviors,Instructor Credibility,and Student Personality Traits on Incivility in the College Classroom

This study investigated the combined role of instructor communication variables (nonverbal immediacy and self-disclosure), instructor credibility (competence, caring, and trustworthiness), and student personality traits (extraversion, neuroticism, agreeableness, conscientiousness, and openness) in predicting students’ uncivil behaviors in class. A total of 406 students completed online questionnaires regarding the instructor of the class they attended prior to the one in which the study was administered. Personality and instructor behavior variables contributed approximately equally to explaining variance in student incivility. Students’ conscientiousness and agreeableness had direct negative relationships with incivility, whereas instructors’ amount and negativity of self-disclosure had direct positive relationships with incivility.     

Religious Pluralistic Language in a Computer-Mediated Context: Effects of Intergroup Salience and Religious Orientation

This study investigated the degree to which religious pluralistic language varies as a function of the intergroup salience of a context and religious orientation. Based on a 2 (Religious Salience of Context) × 3 (Religious Salience of Topic) experimental design, participants (N = 239) were instructed to compose an e-mail to an interactional partner based on the randomly assigned condition. Messages were coded for religious pluralistic language, and participants completed measures of religious orientation and evaluations of the conversational partner. Modest effects were found for both intergroup salience of the context and topic as well as religious orientation.     

A U.S.-Chinese Comparison of Affectionate Communication in Parent-Child Relationships

Affectionate communication is central to the maintenance of relational closeness, but it is also subject to relational, contextual, and cultural factors. This study was designed to examine the cultural effects on affectionate communication in parent-child relationships in the United States and China. Results indicated that Chinese fathers and mothers expressed less verbal, nonverbal, and supportive affection to their children than American parents. Both Chinese and American parents expressed affection to their children more through supportive behaviors than through verbal and nonverbal behaviors. In both cultures, mothers engaged in more verbal, nonverbal, and supportive affection with their children than fathers.     

对恢复高考英语听力测试的思考

自2000年以来,我国开始在高考英语试题中逐渐推广听力测试,2003年高考英语听力测试在全国普及,促进了基础教育阶段学生英语听力水平的提高。但2005年起出现了部分省区取消或淡化高考英语听力的现象。本文探讨了此举的原因、危害,建议尽早恢复高考英语听力测试,发挥高考对基础英语教育的正面反拨作用,为培养学生的英语交际能力打下基础。     

跳舞毯锻炼对老年女性身体灵敏性的影响效果

目的观察跳舞毯锻炼对老年女性身体灵敏素质的影响效果。方法从无健身锻炼习惯且身体灵活性较差的老年女性中筛选50例受试者,随机分成实验组和对照组,每组25例,对照组采用太极拳、实验组则采用跳舞毯训练的方式进行有氧健身锻炼,于锻炼前及经3个月锻炼后,分别对两组受试者的反应速度、身体稳定性及身体灵活性指标进行检测和比较。结果经3个月锻炼后,两组入选者的各检测指标较锻炼前分别有不同程度改善,且以实验组改善效果更显著,尤其反应速度及身体灵活性指标改善效果均明显优于对照组,均P<0.05。结论与太极拳锻炼相比较,跳舞毯锻炼对老年人身体稳定性的改善效果无明显优势,但反应速度及身体灵活性的改善效果明显优于太极拳锻炼,对老年人总体灵敏素质的提高效果更显著。     

Relative age and birthplace effect in Japanese professional sports: a quantitative evaluation using a Bayesian hierarchical Poisson model

Relative age effect (RAE) in sports has been well documented. Recent studies investigate the effect of birthplace in addition to the RAE. The first objective of this study was to show the magnitude of the RAE in two major professional sports in Japan, baseball and soccer. Second, we examined the birthplace effect and compared its magnitude with that of the RAE. The effect sizes were estimated using a Bayesian hierarchical Poisson model with the number of players as dependent variable. The RAEs were 9.0% and 7.7% per month for soccer and baseball, respectively. These estimates imply that children born in the first month of a school year have about three times greater chance of becoming a professional player than those born in the last month of the year. Over half of the difference in likelihoods of becoming a professional player between birthplaces was accounted for by weather conditions, with the likelihood decreasing by 1% per snow day. An effect of population size was not detected in the data. By investigating different samples, we demonstrated that using quarterly data leads to underestimation and that the age range of sampled athletes should be set carefully.     

中外女排比赛接拦回球效果及失误原因的比较分析

中外女排比赛中接拦回球数量仍然较多,占扣球总数的14%左右,比赛中80%左右的拦回球落在3m线前区域。中国女排接拦回球的效果好于日本女排、塞尔维亚女排和多米尼加女排,但与巴西女排、美国女排相比差距较大,同俄罗斯女排、意大利女排接拦回球的效果相差不大。接拦回球失误的主要原因有接拦回球队员反应跟不上造成无防守动作形成失误,其次是接拦回球队员防守意识不强未及时进入防守位置形成失误。中国女排应加强接拦回球跟进保护意识培养,努力提高各种倒地和单手垫球技术,从而提高接拦回球能力。     

“恒大现象”对中国排球职业化发展的警示作用

恒大排球俱乐部的解体是我国排球运动职业化发展进程中所存诟病与弊端的集中体现,充分证明了我国排球运动经历了长达20余年的职业化改革,其结果仅仅是一种“伪职业化”的发展模式,不仅未能与世界排球运动的发展潮流形成有效的契合,还造成了我国排球运动整体水平的大幅度下降。因此,对“恒大现象”的成因进行全面的解析,探求问题的实质所在,进而寻求科学有效的发展路径,具有极其重要的现实意义。