基于企业大学的校企协同发展研究

改革开放以来,我国经济保持了快速的增长,国内企业的不断发展壮大以及对人才需求的不断增长,综合运用理论研究、资料研究和实地调研的方法,从校企合作角度研究企业大学,对企业和高校合作创办企业大学进行探讨,可以研究出如何充分利用二者的资源优势建立企业大学,实现双赢局面。先从校企共建企业大学的现象和本质入手,对我国企业大学的现状进行分析,得出我国企业大学处于初级阶段,在此基础上,提出我国校企合作下企业大学存在的问题及对策建议。     

Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication

This study examines if and when spokespersons of an organization in crisis can express their genuine emotions as opposed to appearing rational. The impact of emotional (sadness) versus rational message framing on perceptions of an organization in crisis is studied by means of a 2 (crisis timing strategy: ex-antecrisis timing strategy vs. ex-postcrisis timing strategy)×2 (message framing: rational vs. emotional) between-subjects factorial experimental design with 168 participants. The findings first show that organizations can restore their reputation in times of crisis better by means of an ex-antecrisis timing strategy than by means of an ex-postcrisis timing strategy. In addition, the study illustrates that an ex-antecrisis timing strategy leads to more effective use of organizational message framing. In the case of an organizational self-disclosure, expressing sadness as a discrete negative emotion results in a better postcrisis reputation than rational message framing, whereas no impact of message framing is found for an ex-postcrisis timing strategy. Finally, the results indicate that organizations can benefit from allowing their spokespersons to express sadness because consumers will consider them more sincere.     

Moving Beyond the Name: Defining Corporate Entities to Support Provenance-Based Access

SUMMARY

The second edition of the International Standard Archival Authority Records for Corporate Bodies, Persons, and Families (ISAAR(CPF)2) focuses on describing entities as they exist in reality, rather than on establishing authorized terms. This change allows authority records to include multiple authorized terms representing an entity as it changed over time. Traditionally, an authority record has been created for a corporate body each time its name changed. This practice results in an artificial, fragmented view of the entity, concentrating on heading control rather than on providing contextual information necessary to assist with the provenance-method of retrieval and the interpretation of the records. In order to describe entities as ISAAR(CPF)2 allows and better reflect records-creating environments, the author proposes that an authority record describe a definable unit that performs a distinct function without major temporal interruption.     

An Annotated Bibliography of State Legal Research Guides

Most legal researchers are familiar with federal sources and materials for their own state. Law librarians, attorneys, and other researchers find state legal research guides are extremely valuable when addressing out-of-state law. These guides, in the form of treatises, periodical articles, or short monographs, also introduce the inexperienced researcher to state legal research. Though several bibliographies of state research guides are available, none provide evaluative annotations for all types of guides. This annotated bibliography is intended to benefit legal researchers of all types as well as collection development librarians in major law libraries.     

‘Hottest brand,coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector

This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized discursively in their brand artefacts. Three main approaches are identified and discussed. Referred to as (i) characterizing the brand; (ii) positioning the brand and (iii) personalizing the brand, they are constituted by a variety of language devices and discursive strategies such as positive evaluation, colloquial language and the use of particular metaphors, and represent a spread of approaches ranging from the more fact/reason-based to the experience/emotion-oriented. While the institutions employ a range of approaches, the findings of the analysis suggest that experience/emotion-oriented approaches are better elaborated in the artefacts, and gaining traction in the sector as a whole.     

Ownership concentration and innovativeness of corporate ventures

Corporate venture investments are an established means for incumbent firms to access radical innovation. Drawing from a behavioural agency framework, we distinguish two mechanisms that govern the relationship between corporate venture investment and radical innovation, the safety net that corporate sponsors provide and control incentives. While the safety net induces a gap between the radical innovation success of corporate ventures (CVs) and ventures without a corporate sponsor, the superior radical innovation success of CVs decreases with the corporate sponsor’s incentives to control the venture. The impact of the safety net and control incentives further depends on the corporate sponsor’s position vis-à-vis her aspiration level.     

《企业秘书写作》对提高高职文秘专业学生综合素质的探讨

企业急需的文秘人员是综合素质高的复合型人才,要提高高职文秘专业学生的综合素质,《企业秘书写作》起着举足轻重的作用。本文就《企业秘书写作》课程性质的确定、课程内容的设置、教学方法的改革、教学实践环节安排、教材的编写等方面对提高高职文秘专业学生的综合素质进行探讨。