新世纪发展体育经济的战略思考

21世纪是信息时代,更是经济与体育全球化大比拼的时代。体育带动经济发展和经济推动体育进步,二者相互依存、同进同退,成为世界共识。为此,本文从发展经济学的角度,提出了"体育经济"的战略观点,并就体育与经济的紧密关系和发展体育经济的战略构思,进行了抛砖引玉式的分析。     

关于体育产业与黑龙江省新经济增长点的思考

将体育产业视为黑龙江省新的经济增长点,不仅是体育经济学所面临的新课题,也是与经济增长密切相关的实际问题。本文在认真研究体育产业作为龙江经济增长点的特点、作用及制约因素的基础上,进而确立推动体育产业成为我省经济增长点的对策与途径,为龙江体育产业的快速发展提供参考。     

Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.     

图书馆的规模经济研究

不同类型的图书馆应根据自身服务对象规模的大小合理地界定图书馆的馆藏、网络设施、馆场空间及相关设备的规模,在享受规模经济带来好处的同时,避免出现资源闲置和规模不经济现象。     

图书馆信息营销与信息资源开发研究

图书馆信息营销具有二重性。它与图书馆信息开发是手段与目的的关系;它不仅是资源营销,还是生产力和生产关系的营销。信息营销会增强图书馆信息资源开发的内在动力,改变其开发理念,提高其开发效率。可以以信息营销为切入点创新信息资源开发理论,研究其开发基本策略。参考文献8。     

市场经济时代科技期刊广告与科技期刊的互利作用

论述在市场经济时代科技期刊广告与科技期刊的互利作用.指出随着市场经济的进一步发展,科技期刊应多从事广告经营这一有益的活动.     

奥运会营销产生的经济影响分析

从奥运会营销的历程可知，营销促进了奥林匹克运动的发展，奥运会营销非常重要，尤其是在市场经济社会更是如此。奥运会营销可获得巨大的经济效益，可分为直接经济效益和间接经济效益两种类型，主办2008年奥运会将给中国带来很大的经济影响，我们应该抓住机遇以获得更好的经济效益。     

北京市社会经济发展与体育人才需求

随着北京市社会和经济的发展和全民健身计划实施的不断深入,北京市对体育专业人才的需求也随之发生了变化。由原有的对体育教师为主的单一型需求向健身娱乐指导、体育经营管理、体育新闻、体育社会指导员等多元型需求转变。     

The “sailing ship effect”: Reassessing history as a source of insight on technical change

The so-called “sailing ship effect” has often been stated as though there is no doubt that it really took place in the end of the 19th century. The notion has, moreover, been used as a stylised fact that is in charge of conveying the idea that the substitution threat of new radical technologies may lead to a renewed spurt of innovation in an old and established technology. On the basis of quantitative evidence and a systematic review of the field of maritime history this paper shows that the effect is nowhere to be found in the very case it derives its name from. The modernisation of the sailing trader occurs before, not after, the steamship had become an effective competitor. It is argued that if history is to be used to give credence to explanations of empirical regularities in a variety of settings the original source of the relevant concepts must be carefully revisited and deeply researched.     

跨国商业网络与东南亚华人经济成就

在东南亚的华人大资本或中小企业之间，存在着因经济合作而形成的跨国商业网络，它有助于华人从事跨国经济活动的顺利进行。