我国体育用品企业如何开展网络营销活动

年轻一代网络化的生活方式和国际体育用品企业对网络的应用，促使我国体育用品企业开展网络营销活动。本文结合国内外著名体育用品企业开展网络营销的经验，从在线产品策略、在线价格策略和在线渠道策略、在线促销策略三个方面探讨我国体育用品企业如何开展网络营销活动。     

建立高校体育教师终身学习体系的研究

就高校体育教师如何依照现代教育理念，不断学习、不断创新、积极进行终身学习进行了探讨，提出要建立高校体育教师终身学习体系，并对建立高校体育教师终身学习体系需要解决的问题，进行了分析阐述。     

论网络资源与英语报刊阅读教学策略的整合

该文依据教育学相关理论,以现代教育技术为依托,尝试将网络资源与英语报刊阅读教学策略整合,从教学过程着手整合了多维信息处理、立体信息呈现、整体语篇解析、全息动态反馈等教学策略.这些教学策略在理论上突破了传统阅读教学的单一性和局限性,进一步拓展教学思路,旨在培养学生的英语报刊阅读能力.     

论网络环境下的信息服务模式

网络环境下信息服务 ,应采取元素 (用户、信息技术、信息人员、宏观组织和信息法规 )集成模式 :以用户为中心 ,以信息技术为桥梁 ,以信息人员为主导 ,以宏观组织、信息法规为控制手段。参考文献 13。     

21世纪普通高校体育教育前景展望

本文通过对 2 1世纪普通高校体育教育前景的研究分析 ,发现在新世纪高校体育教育面临着多种挑战 ,高校体育教育要发展就必须紧跟时代发展的步伐 ,高校体育健康教育改革必须是全方位的进行。     

论第四种情报检索语言系统

第四种情报检索语言是自然语言与人工语言结合的一体化语言。第四种情报检索语言系统是一种基于网络的信息检索系统 ,比分类主题一体化情报检索语言系统更高级更新颖 ,是我国 2 1世纪情报检索语言系统研究的方向。加快我国第四种情报检索语言系统研究的关键 ,是解决汉语分词技术问题。参考文献 14。     

Should Children Attend Their Parent's Funerals?

The paper discusses elements of the findings of 'Iceberg', a doctoral study at the University of York addressing many issues of child bereavement through a retrospective study of nearly one hundred individuals who had either experienced the death of a parent when they were at school, or were the surviving parent of such a child. The research revealed issues of lack of control and information for children after a parental death. Forty-seven per cent of those in the study attended the funeral of their parent. There was correlation between the age of children and attendance at the funeral. Of the fifty-three per cent of children not attending, twenty-four per cent of them were forbidden to attend, whilst eleven per cent of them were distracted from attending the funeral, such as being sent to school or a neighbours and being unaware that it was taking place. None of the children attending the funeral reported any negative experiences, and two thirds of them reported it as a positive or helpful event. In contrast, over three-quarters of those not attending later wished that they had. Over a third had feelings of regret, others feeling that they had been excluded from the family at the time of the death, and felt anger, hurt, and frustration. The conclusion was that the best strategy is to give children informed choice about whether or not to attend. If children do attend a negative outcome seems unlikely, but it would be prudent to prepare them as to what to expect at the ceremony.     

科技进步与当代体育的发展

科技进步为体育的发展创造了有利条件，同时，也使体育运动的发展陷于矛盾之中，体育发展的根本在于促进人的发展，全民健身能促进人的可持续发展，竞技体育的发展要对科技加以正确利用。本文对科技进步和社会发展背景下的体育运动进行了反思，其目的是希望体育能为社会服务。     

体育新闻的精神品位与受众需求

现代社会中，受众对体育新闻的强烈需求是体育新闻兴起和蓬勃发展的社会基础；受众是衡量体育新闻精神品位的重要标准；提高体育新闻的精神品位，应及时把握和满足受众占主导地位的多种需要；准确定位，以人格化、个性化的报道制作体育新闻精品。     

论现代竞技运动价值观及评价体系的逃离

采用文献资料研究方法，以竞技运动文化价值观及价值体系为研究主线，分析了导致运动文化现象弱化乃至消亡的“逃离”机制。认为价值观及价值体系的偏离是竞技运动文化现象弱化的主要原因，建立正确的价值评价体系，提高社会适应度水平，才能确保竞技运动文化发展的正确方向。