An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Ethics and economics: A comment on Narvaez‘s “Revitalizing human virtue by restoring organic morality”

This paper comments on Darcia Narvaez's Kohlberg Memorial Lecture, published in this issue, with respect to her contrasting ethics and economics, or morality and market. My basic claim is that ethics and economics, properly understood, are just two sides of the same coin. One main point is that all morality solves cooperation problems and includes positive and negative sanctions to uphold it. The second claim is that competition in market economies is, in principle, ethically justified, and where it creates a problem, it is not just an ethical problem, but by the same token an economic one with which economists are concerned.     

调整教学策略 构建规范高效课堂——《经济学基础》教学有感

经济学课程重在提高学生的实际应用和能力,教师要结合课程特点,调整教学模式,构建规范高效课堂。     

环境艺术设计专业在高职教育中的发展

通过对环境艺术设计在高职教育中的专业设置介绍,提出要培养环境艺术设计技能型人才就必须加强专业教学建设与改革,并对该专业的未来的发展趋势进行了分析。     

关于我国林业经济管理学科建设的思考

本文首先探讨了我国林业经济管理专业学科建设的意义,然后在分析我国同类学科的不足的基础上,提出了我国林业经济管理学科建设的目标,并从4个方面对我国林业经济管理学科建设提出了具体的内容。     

浅谈财经应用写作教学

在社会主义市场经济体制逐步建立和发展的新形势下，社会经济生活日益复杂化，社会经济交往日益规范化，对人们经济书的写作能力要求越来越高，越来越普遍。因此，高校加强财经应用写作教学具有重要的现实意义。     

试论高校教育经济学的学科构架

在对高校教育经济学的研究对象和理论基础进行简要论述的基础上,阐述了高等教育在社会经济发展中的战略地位,厘清了教育结构与经济结构的关系,并就高校的社会经济功能进行了分析。     

经济学的科学逻辑研究纲领

经济学逻辑的一种新研究纲领,即科学逻辑纲领,它既不同于传统的应用形式逻辑加语言逻辑纲领,也不同于博弈论纲领。它主要研究经济学原理的性质、理论的形式结构、经济学解释、辩护及理论发展的逻辑。     

人道主义的超越：马克思的人道主义思想研究

在建立历史唯物主义的过程中，马克思把自己历史观和世界观意义上的人道主义改造为伦理学和价值学意义上来看待，是西方思想中固有的传统并且是占据主导地位的。这种人道主义偏重于对历史的人性化理解和解释，而缺少对人本身价值要求的真正关注；把人道主义当作伦理和价值学方面的准则和要求来看待，并把其当作理解人道主义的出发点和全部内涵．则是马克思人道主义思想对西方历史观和世界观的人道主义的超越。     

环境保护——绿色教育的目标与实践

人类面临着环境恶化和生态危机等一系列的世界性难题,因此,加强环境教育,迫在眉睫。必须重视环境保护,加强环境教育,建立绿色学校,让环保意识深入人心。