Reactivity without legitimacy? Online consumer reviews in the restaurant industry

In recent years, web sites where individual consumers can rate and review goods and services have mushroomed all over the Internet. Restaurants are particularly affected by online reviewing. If the impact of online consumer reviews (OCRs) on the demand side of markets is now well understood and measured, few studies examine the reception of this new evaluation method by those who are assessed. Based on interviews with French restaurant managers, our research shows that OCRs systems reconfigure relations of accountability in the restaurant industry. We use the notion of reactivity to describe the mechanisms through which the new evaluation system transforms the activity of restaurants. We also examine the affects surrounding the reception of ratings and reviews by restaurant managers and the moral criteria that accompany their discourses on online reviews. Many restaurants consider online reviews as a brutal and hypocritical mode of judgment. The judgment produced by online ratings and reviews is not easily borne by restaurant managers, because it challenges the conventions of quality they had previously internalized as legitimate, that is, those produced by professional experts. We interpret this ambivalent reception as the unfinished movement of transforming a performative reputation device into a legitimate evaluation institution.     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

Community implementation outcomes of Attachment and Biobehavioral Catch-up

Bringing evidence-based treatments to community practice is a critical challenge for the field. When implemented in the community, evidence-based treatments often fail to provide the benefits shown in laboratory settings. Therefore, when evidence-based treatments are transported to the community, it is essential to investigate implementation process and outcomes. The present study assessed whether Attachment and Biobehavioral Catch-up (ABC), an intervention for high-risk parents that has been shown to be efficacious in randomized clinical trials (RCTs), changed parent behavior in a community-based setting. This study examined data collected from 78 cases by 9 parent coaches in a diverse community setting in Hawaii, and compared data to benchmarks from RCTs. Parent coach fidelity was coded from intervention session video clips, and was also compared with benchmarks. Caregivers participating in ABC were primarily birth parents, and most were referred through Child Protective Services involvement or for reasons of harsh parenting or neglect. Parental behavior was assessed before and after intervention using a semi-structured play task. Increases in parental following the lead and delight, and decreases in parental intrusiveness, were observed; these changes were comparable to effect sizes observed in RCTs. Intent to treat analyses were conducted using behavioral data from videotaped sessions, and suggested that ABC also improved following the lead in parents who subsequently dropped out of treatment. These results support the viability of ABC for enhancing parenting behavior among parents at high risk for maltreatment, and demonstrate that parent coaches in community agencies can successfully implement ABC.     

基于VC++的教学评价体系权重的实现研究

在教学质量评价系统中,评价权数是整个评价的核心问题,正确确定评价指标的权值,对评价结果影响巨大。本文在使用AHP(层次分析法)进行权值评价模型研究的基础上,使用VisualC++可视化编程语言,进行权重指标研究实现。进行实现过程流程设计、函数设计、矩阵运算,最后得出适合一般学校使用的权重指标值,同时也可以根据各评价学校的实际情况,重新进行权值评价计算,为科学评价教学效果提供依据。     

美国高等教育中多元理念及其实践——基于俄亥俄州立大学的课程观察与思考

美国正迎来非同寻常的"后千禧一代":族裔最为多元化,受教育程度创历史最高。高等教育如何形塑新一代大学生的价值观,关乎整个社会的走向与未来。俄亥俄州立大学的课程设置和教育理念是对全球化与多元化社会的积极回应:人文通识课程教导学生审思国家特性,形塑学生的身份认同,正视"政治正确"与多元理念之间的困惑;系统研习移民社会史,使学生理解文化多元与社会融入议题;以"全球学习项目"构建学生的世界知识谱系,培养跨文化沟通与全球合作能力。美国高等教育面临的挑战实质上是主张多元文化思潮与捍卫西方正统文明之间的论争,认知并承认世界的多元性,才能建立一个有尊严而包容的社会。     

课堂教学评价改革浅谈

论考察教学评价的历史演变，研究教学评价的作用，探讨课堂教学评价内容的主要涉及面和对教师课堂教学行为评定的途径。阐释了“新基础教育”对课堂教学评价改革的思考和评价系统。     

论高校资产公司的组织形式及相关法律问题

高校资产公司是一种特殊类型的公司形态,在组织形式上表现为一人公司。一人公司的独立人格和有限责任制保证了高校资产与高校资产公司资产的分离,阻隔了高校与公司之间的法律风险。但一人公司本身的特点,也决定了高校仍有可能为高校资产公司承担连带责任。因此,在组建和运营高校资产公司时,应当保证高校资产与公司资产的分离以及人员、机构的独立。     

本科教学工作水平评估与学校整体办学实力的提升

本科教学工作水平评估是教育部依据《中华人民共和国高等教育法》,在赋予高校办学自主权的同时,进行宏观质量监控的一项重要措施。评估工作坚持“以评促建、以评促改、以评促管、评建结合、重在建设”的方针,其着眼点在建设,最终目的是推动和促进本科院校各项事业的发展,提升本科院校的整体办学实力。这对本科院校的改革、发展无疑具有非常重要的意义。     

论现代国有企业的人才稳定

人才流动和企业人才稳定都是现代市场经济发展的客观要求。从我国实际出发国有企业稳定人才很有必要，必须建立以人为本的稳定人才机制。当前国有企业稳定人才必须解决人才观念、经营体制、领导方式以及正确处理减员与增效关系等问题。