品牌危机的网上扩散与消弭——以迪奥的“莎朗·斯通事件门”为例

通过网络对迪奥莎朗·斯通相关文章的内容分析,获得品牌危机信息在网上的分布状态、传播态势等信息的描述,研究发现,关于迪奥品牌的危机信息在网上经历了形成、爆发、持续,然后逐渐消弭的这样一个过程,社区类网站是品牌危机信息发布较多的网站,但传统媒体网站上的新闻报道却是众多社区类网站进行品牌危机信息传播的主要来源;迪奥对危机事件的反应和行动与网络舆论的要求和期待不相一致.     

论西安事变和平解决中的国际因素

西安事变的和平解决是多种因素共同作用的结果,其中来自国际方面的因素也十分重要,英、美、苏等国,从各自的利益出发,对张、杨施加影响。国内因素和国际因素的结合,最终促成了事变的和平解决。     

Geo-temporal distribution of tag terms for event-related image retrieval

Media sharing applications, such as Flickr and Panoramio, contain a large amount of pictures related to real life events. For this reason, the development of effective methods to retrieve these pictures is important, but still a challenging task. Recognizing this importance, and to improve the retrieval effectiveness of tag-based event retrieval systems, we propose a new method to extract a set of geographical tag features from raw geo-spatial profiles of user tags. The main idea is to use these features to select the best expansion terms in a machine learning-based query expansion approach. Specifically, we apply rigorous statistical exploratory analysis of spatial point patterns to extract the geo-spatial features. We use the features both to summarize the spatial characteristics of the spatial distribution of a single term, and to determine the similarity between the spatial profiles of two terms – i.e., term-to-term spatial similarity. To further improve our approach, we investigate the effect of combining our geo-spatial features with temporal features on choosing the expansion terms. To evaluate our method, we perform several experiments, including well-known feature analyzes. Such analyzes show how much our proposed geo-spatial features contribute to improve the overall retrieval performance. The results from our experiments demonstrate the effectiveness and viability of our method.     

非奥运项目的社会化发展模式研究

我国非奥运项目数量庞大、具有广泛的群众基础且百姓喜闻乐见,但其发展不能仅仅依赖于国家,将其推向社会可以得到更快的发展。由于国家政策导向等原因,非奥运项目走社会化发展模式已成为一种必然趋势。本文通过对非奥项目发展现状的调查,找出发展滞后的原因,并以此提出相应的观点,从发展模式、资金来源、项目建设等方面提出可行性建议,促进非奥运项目的普及与深度发展。     

价值取向与当前传记文学创作危机

传记文学肩负着为人“树碑立传”的任务,古代传记作家为此确立了优良的文体传统。然而在市场大潮的冲击下,前几年一度十分红火的传记文学,因为审美价值取向发生偏移而步入误区,使当前的创作出现了危机。传记文学要发展,必须消除商业化、媚俗化等不良倾向,回归传统,才能摆脱这一创作危机。     

从“凯利事件”看BBC的公信力体系

在竞争激烈的新闻市场 ,公信力成为大众媒介重要的无形资产和竞争资源 ,是媒介产品的信誉保证。它是大众媒介在传播过程中通过客观、公正的报道和评论以及与社会系统的互动 ,在受众心里形成的对媒介的信任度、忠诚度和影响力。公信力不能简单地用视听率来解释 ,它应该是一个完整而严密的信誉保证体系。从“凯利事件”可以看出 ,BBC的公信力与“皇家约章”、视听费制度 ,客观、公正的报道原则以及在公共关系方面的努力密切相关。英国与中国国情不同 ,但BBC作为公共媒介对中国视听媒介公信力的建立有着一定的启示与借鉴意义     

中国田径街头巡回赛发展态势及推广路径探析

利用文献资料法、swot分析法等探讨中国田径街头巡回赛发展态势及推广路径。研究显示:赛事具有形式新颖、兼顾专业性与娱乐性、促进夜间经济发展等优势,同时存在缺少优质赞助商、赛事宣传不足、赛事品牌尚未建立等问题,在时代发展和政策机遇下,对中国田径街头巡回赛的推广提出如下建议:以名人、名胜、名城“三名”赛事体系提高赛事名气;以精彩的比赛过程、精准的赛事受众、经典的赛事品牌“三精”赛事理念凝聚人气;以知名度、美誉度、忠诚度“三度”赛事品质提高内涵。     

Politicians’ perspective on the community-related impacts of major sports events – a case study for Innsbruck-Tyrol

While scholarly attention with respect to the social impacts of sports events has increased in recent years, there is still little research discussing the wide-ranging community-related impacts stemming particularly from major sports events. Local political leaders, as (elected) representatives of the community, are important stakeholders within this context and face the challenge of balancing diverse interests in the implementation of major sports events. The purpose of this study is to assess the importance politicians attribute to event impacts that create sustainable outcomes for residents living in a host city. Based on a content analysis, a list of general event impacts (outputs and legacies) produced by major sports events was created and subsequently discussed with scholars and experts in the field to classify the criteria as community relevant or not. A final number of 56 criteria (34 of which are considered community relevant) was then used in the assessment of the politicians’ (representing either the State of Tyrol or the City of Innsbruck) attitude towards these impacts. The findings of the study indicate that, though aware of community interests, politicians nevertheless prioritize economic and touristic benefits for the host city/region such as place marketing. Moreover, politicians seem to have a better understanding of tangible impacts (e.g. infrastructure), underestimating the important intangible impacts (e.g. voluntariness) closely related to community issues. Thus, the research in hand outlines the need to sensitize governments to community interests when planning and implementing major sports events.