涉农知识产权产业化面临的问题及其根源分析

“三农”问题尤其是农业问题的解决理所当然还要靠科技,同时也更需要科技推广。而我国目前的农业科技推广还存在诸多的问题,尤其是涉农知识产权的产业化过程。通过对各种问题进行归整并分析问题存在的根源,提出相应的对策。     

大数据精准广告的伦理问题和路径分析——基于消费者感知的实证研究

在大数据时代,网购越来越成为人们生活中的一部分,网购中出现的精准广告在给消费者提供便利的同时,也存在着许多伦理问题。本研究通过问卷调查,发现消费者对精准广告中的伦理问题具有较高认知度、低敏感度和较高认可度,总体感知较高,并通过深度访问进一步得出消费者会从安全(Safety)、自愿(Voluntary)、诚信(Integrity)、有益(Beneficial)、多样(Diversity)五个维度进行精准广告伦理感知,并建立消费者伦理感知SVIBD模型。为保护消费者隐私以及解决精准广告的伦理问题,在国家法律、行业自律和消费者三个角度对精准广告的未来发展提出建设性意见。     

对足球比赛中换人问题的研究

采用录像观察法、文献资料法、数理统计法对换人的特点等进行探讨，并提出一些相应的注意问题，以供参考。     

Shareholder communication and issue salience: corporate responses to ‘social’ shareholder activism

This study focuses on corporate engagement when shareholder activists raise concerns about social issues during annual shareholder meetings. Building upon strategic communication, social activism, and management research, the study combines Stakeholder Salience Theory (SST) and Issues Management Theory to explain corporate responses to shareholder activism. The researchers constructed a dataset of 844 shareholder actions in the U.S., all concerning environmental issues from 2006 to 2014. The analyses revealed that the urgency of the shareholder requests was the main driver of saliency. Moreover, shareholder activism strategies that engage corporations in private negotiations appeared to be effective in eliciting positive corporate responses. The findings contribute to applied communication theory and research by advancing SST with an issues management perspective in the context of shareholder activism.     

中共党史史学史研究述评

近年来 ,中共党史史学史学科的研究已取得一定的成就。但在一些问题上尚有分歧 (如学科名称、学科对象等 ) ,研究中还存在若干不足之处。应进一步加强党史史学史方面的研究 ,完善党史史学史研究体系和编撰体例 ,重视党史史学史研究中的评论和批评工作     

The Impact of Information Technology on Public Libraries

In the real world of library service, librarians have to keep up with change by answering specific questions. They need training because technology, the character of populations, and local economics all are changing. Recognizing that technology is a catalyst of change, the author shows how librarians can and do work to help libraries harness the power of technology to navigate the changing reading and information needs of their communities. This article examines useful behaviors as librarians approach their work tasks, relying on new technology to help meet customers’ reading and information needs.     

The experience and communicative management of identity threats among people with Parkinson's disease: Implications for health communication theory and practice

Parkinson's disease (PD) is a progressive, neurodegenerative illness that can yield a host of well-documented physical and psychosocial challenges; however, the impact of the disease on the identity of persons with PD (PWPs) is not well understood. Based on a constructivist grounded theory approach, data gathered from in-depth interviews with 47 PWPs were analyzed using constant comparison. The resulting theoretical structure related to identity and communication states that (a) PD threatens identity in several significant ways; (b) PWPs communicatively manage threats to identity; and (c) communicatively managing threats to identity is a complex, varied process. Results offer a theoretical understanding of the ways in which identity, communication, and PD are linked, and can inform interventions and care for this population.     

"中国古代文论选读"课程和教材建设刍议

课程与教材是学生学习的最主要内容，是学生获取知识、训练能力、提高素质、全面发展的核心，对人才培养的质量和模式起决定性作用。本文结合教与学的实际，从特点与优点、存在的问题两方面分析了“教育部人才培养模式改革和开放教育试点”汉语言文学专业的“中国古代文论选读”课程及教材建设现状，并就加强课程建设提出了相关建议。     

简论第三代领导集体在“三农”问题上的理论创新

实践基础上的理论创新是社会发展和变革的先导。十三届囚中全会以来，我国的“三农”工作取得的巨大成绩，是策三代领导集体在继承前两代领导人理论成果的基础上，不断进行理论创新的实践结晶。这种理论创新涵盖了指导思想、战略全局、奋斗目标、实现方针、基本政策以及一系列具体战略措施等方面。总结分拆这种理论创新对我们今后的“三农”工作有着重要的理论和实践意义。     

近年来关于社会主义发展动力问题研究的新进展

近年来 ,理论界从不同视角、不同层面对社会主义发展动力问题进行了多方面的研究 ,取得了一些新进展。概括起来可归纳为三种 :一是纵向研究 ,认为马克思主义社会主义发展动力观在现实中得到了不断的继承和发展 ,形成“继承发展说” ;二是横向研究 ,以邓小平社会主义发展动力观为横切面进行研究 ,认为社会主义发展是由多种动力共同推动的 ,形成“合力说” ;三是系统研究 ,将前两种研究合二为一 ,认为推动社会主义发展的是一个复杂的动力系统 ,形成“系统动力说”。