网络文化与图书馆

论文阐述了网络文化的基本内涵，全面分析了图书馆与网络文化的关系，研究了图书馆在网络文化建设中的地位和作用，提出了面对网络文化的冲击图书馆应采取的相关策略和措施。     

当代媒介文化背景下大学生媒介素养培养探析

我国当代媒介文化呈现价值取向多元化的特点,拓宽了当代大学生视野的同时,也给处在价值观形成阶段的大学生产生了负面影响。近年来,我国大学生在媒介文化消费和传播中暴露出诸多不良行为,充分说明当代大学生媒介素养水平亟待提升。培养大学生媒介素养应以社会主义核心价值观为价值导向;以促进学生发展为根本宗旨;以批判性思维为重要抓手。推进我国大学生媒介素养培养应抓住以下三个方面:确立媒介素养课程目标,借鉴美国一流大学经验、立足我国国情,课程目标应涵盖批判性思维、合作沟通、媒介鉴赏、信息获取分析、创造媒介产品、信息技术运用,以及坚持以社会主义核心价值观为导向、坚持文化自信;开发媒介素养课程内容;加强大学教师媒介素养的在职培训。     

民国出版界与图书馆界的互动及影响——以出版人张元济的图书馆事业为中心考察

文章以出版人张元济的图书馆事业为中心,通过对张元济参与图书馆事业的历程以及其图书馆理念与实践的考察,窥探民国出版界与图书馆界的互动及影响,最后指出,两个看似"跨界"的界别同属特殊的"文化事业"行业,需要紧密合作才能实现共赢,而至今缺乏的就是缺少张元济式的人,一个真正以"文化精神"办"文化事业"的知识分子群体。     

基于主题图的非物质文化遗产数字资源整合实证分析

[目的/意义]非物质文化遗产资源具有重要的社会价值,将主题图技术应用于非物质文化遗产数字资源的整合中,能够更好地实现非物质文化遗产数字资源的传承与保护。[方法/过程]在分析非物质文化遗产数字资源的主题、关联关系和资源标引的基础上,构建非物质文化遗产数字资源主题图并实现其可视化。[结果/结论]研究结果显示,主题图技术的应用可以为非物质文化遗产数字资源提供基于语义的整合,并将主题之间的关联直观地展示给用户,为用户提供可视化导航。     

拥抱技术的变革:智媒时代对公共图书馆服务重塑的启示

随着信息和人工智能等技术的发展,"智媒时代"正在加速来临,智能化、场景化、共享化成为内容传播的三大趋势,图书馆与用户、内容的关系也将重新连接、深度交互。作为推广"全民阅读"重要阵地的公共图书馆,已经迎来了发展和变革的重要时间节点,以人、馆和资源之间的智能互联为特征,公共图书馆的运营模式、服务转型和空间生态都在发生深刻变化,一切职能转型和服务创新都必须围绕用户的需求和体验进行,进而成为提供智能化、泛在化、人性化服务的——"智慧型"第三文化空间,实现从"书的图书馆"到"人的图书馆"的终极跨越。     

Worn Grooves

Drawing from visual, material and written archival sources, this article critically explores some of the functions, uses and perceived values of recorded sound during the First World War and in its aftermath. An instrument of communication as well as commemoration, the gramophone helped bridge geographical (and, in some cases, cultural) distances between the home front and the rear, providing civilians with the fleeting illusion of presence, proximity, or even sentimental communion with the front. The article analyses (a) the affective and connective, but also propagandist, values of commercial wartime recordings as they circulated between the home and the front, (b) the popular notion of gramophones as regulatory instruments of civilisation, (c) the commemorative exploitations of recorded sound in the interwar period. The article focuses on the British experience, contrasting it with examples drawn from French and German experiences.     

Nurturing Authority

When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.     

民族志视野中的武陵土家族村落文化研究——以百顺村饮食服饰变迁为个案

土家族是生活在祖国腹地武陵地区的历史悠久的山地少数民族.在现代多元文化互动的背景下,土家族村落文化的变迁主要表现在经济生产方式、社会结构等诸多方面.变迁并不是传统文化的丧失,而是在其中产生出新的文化因子.     

基于全息系统下的营销的三种境界

基于全息系统的视角,提出营销学的三个层次：产品营销、品牌营销、文化营销。分别从营销的概念、消费者细分,以及营销战略与对策等几个方面对传统营销学体系提出质疑,并在总结创新的基础上构建全息系统下的营销学新体系。