论网站信息咨询服务模式

目前,对于网站信息咨询概念的认识尚不统一。网站信息咨询的主要模式有:基于资源重组的知识化信息服务,依托应用系统的智能化服务,基于用户需求的个性化服务,基于实时联动的交互式咨询服务等等。网站咨询服务具有快捷方便、超越时空、动态发布、资源共享、智能管理、安全可靠、实时交互、服务主动等优点。其存在的问题主要表现于思想认识、经费投入和技术、法规保证方面。参考文献8。     

图书馆与慕课课程的互动推广路径探析

针对慕课的快速发展及国内外图书馆界对慕课的关注及推广现状,探讨图书馆推广与服务慕课课程的互动对策。图书馆在面向院系教学服务的过程中,可将慕课推广与图书馆推广有机结合,依托图书馆空间与服务,推广慕课理念和课程,同时借助宣传慕课理念和课程,推广图书馆资源和服务。并从慕课资源的整合与导航,学科服务,资源荐购服务,图书馆新媒体宣传,图书馆专题推广活动五个途径探讨了互动推广的途径。     

Instructor Use of Educational Streaming Video Resources

Although a substantial majority of academic libraries now provide streaming video, the literature contains few studies which focus on how such resources are used. This article presents the results of a qualitative research study consisting of in-depth interviews with 18 instructors who use of one category of streaming video resources, educational videos, which are important because they are sold a higher price than most individuals can afford, and thus are typically only available to instructors through the library. The study's main findings are that instructors think educational streaming video resources compare favorably to commercial and non-streaming alternatives in most respects and use them whenever possible, that the primary benefit of these resources is to facilitate better use of limited class time by enabling instructors to assign videos as outside-of-class viewing, and that the library is not the primary means instructors use to discover new educational streaming video resources. Additional insights are provided into factors that academic libraries should consider when deciding which resources to invest in, which acquisition models to pursue, and what marketing strategies to employ to ensure maximum usage.     

Two Thousand Students,One Librarian: Balancing Depth and Breadth of Library Instruction for Online Graduate Students

Many librarians struggle with how to balance scalable instructional offerings with more personalized instruction for online students—scale tends to come at the cost of personalization and vice versa. This paper will discuss three methods for connecting with online students that range from one-to-one personalization to widely scalable instruction: individual consultations, scaffolded instructional webinars, and asynchronous video tutorials. The student engagement with each type of instruction will be discussed, with ideas for future directions provided.     

Power Struggles,Regulation and Responsibility

This article explores the relationship between the British Board of Film Classification (BBFC) and government during the implementation of the Video Recordings Act (VRA). It considers the public Parliamentary debates about the VRA, and places them alongside private correspondence between the Home Office and the BBFC, and internal BBFC material from the recently catalogued James Ferman papers held at the BFI. As well as exploring the introduction of the VRA, this article also aims to briefly consider its implications for the BBFC, how they set about interpreting and implementing its stringent recommendations and how this impacted upon the organisational working practices of the Board. While the VRA was without doubt one of the most significant pieces of legislation within the history of film regulation in Britain, the time is ripe for its reappraisal and with it a re-evaluation of the role played by the BBFC in securing statutory regulatory powers.     

视频组播分层解决方案的研究

组播作为一种节约网络带宽、降低网络负载的有效手段,在视频传输中具有广阔的应用前景。本文针对组播中的会话内公平性问题,深入研究了多速率组播分层解决方案的实现机制,并基于目前的研究现状和进展指出了分层组播现存的有关问题。同时为分析分层解决方案在解决组播会话内公平性问题中的有效性,文中通过网络仿真器NS进行了实验评价。     

Segmenting the audience of a cause-related marketing viral campaign

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.     

面向新生的“微视频+代入式体验”信息素养教育研究

[目的/意义]基于建构主义学习理论，借鉴翻转课堂先进理念，以提高个人信息素养能力的初学者为主要教育研究对象，调研分析其个性特征、信息行为和教育方式偏好。[方法/过程]通过调研分析，总结教育方式与学生需求之间的矛盾成因，提出面向新生的"微视频+代入式体验"信息素养教育创新模式，着重分析模式特点、构建策略和实施方案，并提出可行性组织策略。[结果/结论]"微视频+代入式体验"信息素养教育新模式，综合运用微视频所特有的视觉冲击力，克服教师语言抽象化的不足，同时通过代入式情境体验，完成知识吸收内化、高层次思维认知，有效提升学生的信息素养综合能力。     

多元性、认知性、互动性的修辞学理论——读《理论修辞学——宏观视野下的大修辞》

《理论修辞学》认为修辞的本质在思维层面,从修辞哲学的高度建构修辞学理论,演绎推理修辞技巧,初步建立起多元性、认知性、互动性的修辞学理论,是目前国内把修辞学研究范围拓展的最宽的理论与实践,有利于我们的学科建设和发展。