媒体竞争时代中国期刊业的发展与前景

我国期刊业已具有一定的发展规模,但仍处于起步阶段。要在媒体竞争中赢得发展,必须调整策略,把期刊媒体做大做强,由弱势媒体成为强势媒体。表6。参考文献6。     

媒介文化全球化与当代意识形态的涵化

本文从“涵化理论”角度分析了全球化进程中的媒介与民众意识形态关系。文章从媒介文化的传播形式、经济和技术背景分析了产生涵化功能的物质前提条件。同时借助拉康精神分析理论与阿尔都塞的“主体召唤”理论系统分析了媒介影响意识形态生成与认同的机理。作者认为 ,文化他者侵入是以“球土化”的形式进行的 ,受众日益加深的对媒介长时间的依赖是文化“他者”对本土民众意识形态涵化的关键     

从新一代电子报刊看媒介融合走向

新一代电子报纸是近五年来在美国等国逐渐兴起的一种报纸形态。它兼具印刷界面与电子界面的阅读特点,以网络作为发布渠道,沿袭报纸的收费订阅模式。与电子报纸实践并行的是第三代电子杂志的不断开发,它的特点是注重多媒体手段的运用和互动的开发,在生产与发布上走向专业化、集中化,在接收平台上除了网络外,还将面向更多终端,它也带来了多种营利可能。电子报纸与电子杂志虽然未必是终极状态的产品,但它们反映了媒介融合过程所带来的业务形态融合、市场融合、载体融合以及机构融合等各个层面的变革。     

当前媒体引导休闲文化的批判研究

本文从休闲文化异化为符号文化、休闲文化异化为时尚文化以及休闲的实质是强制性的三个方面,对消费社会背景下当前媒体引导的休闲文化进行批判研究,指出在消费文化和媒体的合谋下,消费成为决定休闲最重要的因素,同时这种消费也是被操纵和控制的,这是非常可悲的。     

流媒体技术在图书馆的应用

利用流媒体技术将馆藏声像资源发布到网上,可节省资源,方便读者利用。文中主要介绍了使用Real System系统软件在图书馆实现声像服务的具体方法——配置服务器、配置客户端、制作媒体文件。     

基于Windows Media的多媒体数字资源服务系统实现

介绍了流式媒体系统结构及通信协议,构建了基于Windows Media平台的多媒体数字资源服务系统,详细叙述了系统的技术要点。     

Madrasas and Pakistan's education agenda: Western media misrepresentation and policy recommendations

Evidence suggests that there is a link between certain madrasas in Pakistan and militant Islamic fundamentalism. However, this link has been inflated by Western media in an attempt to indict madrasas as the genesis of violent Islamic radicalism. The following study draws upon recent research and overlooked historical narratives, demonstrating that Western media often presents enrollment figures based on guesswork, misinterprets the curricula, ignores the history, and oversimplifies the political realities dictating madrasa education. Madrasa regulation on the part of Pakistan's Ministry of Education is necessary. Equally important, nevertheless, is redirecting Western media attention to promoting overall reforms of Pakistan's system of education.     

体育组织与传媒公共关系危机管理

随着全球经济的快速发展,体育组织和媒体间的共生存关系越来越密切.然而在激的烈的市场竞争中,体育组织与媒体的关系难免会遇到风险和危机.运用文献资料法和逻辑分析法,对体育组织与传媒公共关系危机的管理方法等进行分析研究,并提出相应的建议.     

Digi-teens: Media Literacies and Digital Technologies in the Secondary Classroom

This article explores the impact on learning of digital technologies and media practices across the secondary curriculum, with a particular emphasis on non-linear video editing in a specialist media technology school. It observes the making of a trailer for Psycho by a group of Year 11 girls, asking how the advent of this very new technology enables new kinds of reading of visual texts, as well as new kinds of textual production dependent upon new IT-based literacies. It suggests that we need to find an adequate language of the visual, and to understand how this relates to other ‘grammars’ and semiotic systems; to understand how these competencies are rooted in wide-ranging cultural allegiances and pleasures, embracing popular as well as ‘classic’ texts; and to understand the classroom as a site both of encounter with popular culture, and of increasingly professional audiovisual production.     

流媒体课程资源的评价要素探究

利用流媒体技术制作的课程资源是教师和学生在时空相对分离的状态下．帮助成人学生进行自主学习的有效教学资源。如何评价流媒体课程资源的建设水平,已经成为远程教育机构面临的新课题。北京广播电视大学根据流媒体课件远程授课的实践管理经验,从课程内容、教学设计、媒体表现形式和技术4个维度对流媒体课程资源的评价要素进行探索。发现流媒体课程资源的评价要素探究在一定程度上是对其自身建设水平和应用效果的检测、反思与提升．通过评价,能够促进流媒体课程资源的规范建设,提升流媒体课程资源的质量。