组织学习与媒体选择

人类社会进入知识经济时代,外界环境变化的节奏越来越快,使得组织学习显得越来越重要并日益受到更多的关注.媒体在组织学习过程中是一个不可缺少的部分,本文从覆盖域和富裕性两个方面论述媒体的特性,阐述根据不同的组织学习环节选择不司媒体的基本原则.     

网络时代的教学设计理论发展应关注的几个问题

教学设计理论的一个最基本的前提假设是 :学习的发生和维持存在着充分条件。教学设计理论的第二条假设是学习发生和维持的充分条件由以下几方面构成 :学习者自身的学习准备 ;有效的学习动力维持系统 ;有效的学习外部行为和活动系统 ;有效的学习环境 ;有效的信息传递。教学设计理论的第三条假设是 :教学设计的设计对象有三 :学习活动、学习环境和媒体传递 ,并且这三个设计对象构成了层次关系。根据网络在活动、环境和媒体传递这三个设计对象中所能发挥的作用 ,该文作者认为至少以下这些问题需要理论研究者关注 :网络环境下协作学习策略的研究 ;如何设计基于资源和工具的学习任务 ;完善学习目标和学习者特征的分析框架 ;如何根据电子信息对教学问题进行诊断     

试题库管理信息系统

本文叙述了大工试题库管理信息系统(DUTTQBMIS)在Foxpro2.5B for Windows3.X和Window95平台上的总体设计思想及一些具体处理方法。该系统实现了题库编辑、考题选择、考题调整、考题打印及系统管理等功能,具有随机性强、成卷速度快、调整余地大、打印样式多、操作灵活方便等特点,可广泛应用于教学工作中。     

论传媒的整体上市

整体上市是指一家公司将其主要资产和业务整体改制为股份公司进行上市的做法。辽宁出版传媒选择整体上市不仅有着深刻的政策背景,也是我国传媒资本经营的必然发展。整体上市来源于对剥离上市的扬弃,剥离上市不可避免地引发了大量的关联交易,而不公允的关联交易会给传媒上市公司带来风险。本文以辽宁出版传媒为例,分析了其上市前后的财务资料,并且将其与A股的其他传媒上市公司的财务资料进行对比分析,发现辽宁出版传媒整体上市后,在经营绩效等方面都有一定的提高,产生了有效的市场效应,辽宁出版传媒在资本运营效能上优于传媒板块其他上市传媒公司。本文还对传媒整体上市做出展望,指出传媒整体上市只是为解决自身体制机制问题提供一个平台,整体上市之后传媒企业如何利用资本市场机制改变原有的低效率现象,有效解决公司治理问题,还有待进一步的研究。     

演播教学及其在高等师范院校中的应用

随着信息技术的迅速发展,以现代媒体技术为基础的演播教学已经广泛地应用到课堂教学之中,是目前课程教学中最常用的信息化教学方法,但在教学实践中仍然存在着种种问题。对演播教学的涵义进行了介绍,并解析了演播教学的功能和特点,重点阐述了演播教学在高等师范院校（以下简称高师院校）教学中的应用,并结合演播教学在高师教学中出现的问题,提出了解决这些问题的策略。     

Does negative media representation shape adolescents' discrimination towards Syrian refugees through threat perception and prejudice?

The current study examined whether adolescents' desired social distance from Syrian refugees is shaped by negative media representation about refugees through threat perception and prejudice. Participants consisted of 587 Turkish high (M_age = 14.81, SD = 0.97) and middle school (M_age = 12.19, SD = 1.01) students. Negative media perception was measured in different contexts: TV programs, news, newspapers/magazines, and social media. Adolescents' desired social distance from Syrian refugees was measured through their preference for how socially distant from a Syrian peer in their neighborhood and school they wished to be. Perceived threat and prejudice were examined as possible mediators of the relationship between media exposure and discrimination. Results showed that more negative media representation was related to perceived threat and greater prejudice, which led to greater desired social distance from refugees. Findings provide important implications about how media can be an important tool in shaping intergroup attitudes towards Syrian refugees during adolescence.     

信息平台:三网融合的产业制高点

三网融合最直观的影响是消融了传媒产业、信息技术产业和电子通信产业的边界,形成了一个"媒信通融合大产业",而三网融合最深远的影响则是竞争方式的改变和竞争焦点的转移。以开放、对等、协作、共享为特征的"平台模式"将成为融合产业中最具竞争力的发展模式,而"信息平台"这种新型产业组织形式将成为三网融合产业竞争中的制高点。     

“陌生人”视角下社会化媒体与网络社会“不确定性”研究

本研究通过社会心理学的"陌生人"视角,分析了网络陌生人的人际不确定性和情感正向性特征,讨论了陌生人复杂互动如何导致社会化媒体内舆论领袖和议题涌现,并实现情感和信息的极化与放大;再通过"不确定性"的理论视角,讨论这种陌生人复杂互动如何通过社会化媒体间共振、潮涌,导致社会化媒体传播和动员能力的突生性和意外效果,进而生成网络社会的不确定性。     

知情权和媒体的代表性

文章通过对知情权的界定和媒体代表性的探讨,说明知情权并非媒介所想象的理所当然,而目前媒体的代表性也值得追问,并试图寻求媒体代表公众的途径。     

End of the English (British?) Empire? Or Something Else?

The paper analyzes best-seller lists in seven major European book markets between April 2008 and March 2009. The paper’s authors introduce the concept of an impact factor for best-selling authors that shows how influential an author is in a given market and across the analyzed markets overall. The paper’s authors discovered that a new generation of European best-selling authors appeared in major book markets of Europe such that those not writing in English have an impact of almost twice that of the English writers. Furthermore, the authors have discovered that only veteran English or American best-selling authors tend to be published by big media conglomerates; the majority of the European best-selling authors were published by a surprising mix of big and small, independent and international publishing houses. It is striking that English as the most popular second language in the world did not play a stronger role as an intermediary language in the transmission of books from one European culture to another, as European publishers in major markets still employ editors who read a variety of languages and thus play the role of intermediaries in how books travel from one culture to another.