Predictors and Consequences of Conversations About Health Promoting Media Messages

Female college students (N=104) in friendship dyads were exposed to radio advertisements promoting the HPV vaccine—narrative or advocacy in format—after which they completed a questionnaire. Half the dyads were instructed to engage in a conversation about the advertisement prior to completing the questionnaire. Analyses showed that interpersonal discussion was related to normative perceptions, attitudes and intentions regarding the vaccine, but only under certain conditions. Conversation partner, conversation valence and positive opinion sharing were related to those outcomes. In a follow-up questionnaire, participants who discussed the ad in the days after exposure reported more positive intention change. Participants with stronger emotional reactions to the ads were more likely to discuss them during this period.     

西班牙新闻传播的发展脉络及当代传媒格局

西班牙的新闻传播经过漫长的发展,在20世纪80年代真正迎来实在的新闻自由环境。目前多家跨行业的多元化传媒集团掌控着西班牙当代传媒的三大支柱:纸质媒体、电子媒体和广播电视。本文先对西班牙新闻传播的发展脉络进行梳理,然后论述当代传媒的布局,并分析其特点。     

交叉网络外部性还是单向网络外部性?——传媒业内的双边市场辨析

本论文利用双边市场理论对传媒业进行辨析,以厘清传媒业中是否存在双边市场。辨析主要集中在与双边市场最贴近的两类,一是互联网广告联盟、版权交易基地、内容产品展销会等,一是报刊广电等传媒。结论是前者属于双边市场,后者由于广告主与受众两边市场不存在交叉网络外部性而不是。论文还指出,前者的定价应多借鉴双边市场定价策略的相关内容,而后者对广告主的定价可不考虑对受众的影响。     

心理学视角下的“儿童媒介素养教育”

文章从儿童、媒介素养、媒介素养教育三个方面出发,以儿童心理学的角度对"儿童媒介素养教育"进行解析,以求为儿童心理健康教育和媒介素养教育的融合提供一定的理论依据。     

Something's Happened: Fictional Media as a Coping Mechanism

This paper explores end-user perceptions of poorly implemented enterprise resource planning systems (ERP) from the perspective of a primary frontline user. This exploration analyses three case studies – from Australia, the United Kingdom and Denmark. Through these cases, we find three areas of concern: the reaction of implemented systems to existing work processes; the suspicion among workers that management has a hidden agenda in implementing an ERP system; and the perception that the implemented system is poorly aligned and leads to process duplication. The objective of this research is to see how ERP implementations have consequences that go beyond current research which, in the main, frames ERPs in a positive light and does not critically evaluate them. Our research demonstrates that, while major work groups in an organisation may appear to accommodate the ERP implementation, many individuals are very concerned about how the ERP disrupts their work. Our research demonstrates that there may be ‘dark’ consequences arising from an ERP implementation. These are likely to include unauthorised software development to fit previous work processes, confusion and little understanding of the new business processes. The result is an overall lack of trust in the efficacy of the system.     

图书馆如何为地方政府提供媒体舆情的监察与分析服务

在资讯时代,掌握媒体舆情可以帮助地方政府了解社情民意,进行科学决策。该文分析了地方政府对媒体舆情掌控的需求,并结合广州大学图书馆为地方政府部门开展媒体舆情信息服务的具体实践,探讨图书馆如何构建面向地方政府开展媒体舆情监察与分析信息服务的机制。     

引入媒介素养教育,优化信息素养教育

探索信息素养教育与媒介素养教育的结合点,积极寻求新的教育方法和教育平台,以推进媒介素养教育的普及并探索信息素养教育的发展。     

体育学科多媒体CAI课件的制作与运用

就体育学科多媒体CAI课件的制作方法,阐述了作者的具体做法与创作经验,提出了在运用于体育教学过程中所遇到的问题和难点以及多媒体辅助教学在体育教学中使用的优缺点。所述内容具有探索性,以求传统体育教学方法在新的历史时期有所发展与创新。     

媒体竞争时代中国期刊业的发展与前景

我国期刊业已具有一定的发展规模,但仍处于起步阶段。要在媒体竞争中赢得发展,必须调整策略,把期刊媒体做大做强,由弱势媒体成为强势媒体。表6。参考文献6。     

媒介文化全球化与当代意识形态的涵化

本文从“涵化理论”角度分析了全球化进程中的媒介与民众意识形态关系。文章从媒介文化的传播形式、经济和技术背景分析了产生涵化功能的物质前提条件。同时借助拉康精神分析理论与阿尔都塞的“主体召唤”理论系统分析了媒介影响意识形态生成与认同的机理。作者认为 ,文化他者侵入是以“球土化”的形式进行的 ,受众日益加深的对媒介长时间的依赖是文化“他者”对本土民众意识形态涵化的关键