试论影视艺术专业的传播学教学

近几年来影视艺术专业日渐火爆,传播学是该专业的专业基础课.传统的传播学教学方法已 不适合此类艺术专业的教学.对于影视艺术专业学生,只有因材施教,运用恰当的方法,才会取得理想的教学效果.     

基于用户使用数据分析的图书馆学术推荐服务

阐述了目前国外对学术用户使用数据的研究情况,介绍了BX学术推荐工具的主要架构和原理;最后分析了BX在国内图书馆的应用和需要改进之处。     

传统武术对武侠小说、武打片的积极影响

传统武术是以中国传统文化为理论基础,以攻防技击为活动内容、打练结合、并融修身养性、防身自卫、娱乐审美为一体的富有浓厚民族传统特色的身体活动。而武侠小说是中国特有的文化现象,在此基础上部分改编的武打片是它的影像体现。文章从继承发展传统武术的精华作为它们生存的关键为切入点,来论述它们的发展方向,从而更好地来发扬民族精神,为社会主义建设服务。     

文化预设理论视阈下英文电影片名翻译策略

随着国家间的文化交流日渐频繁,优秀的海外电影被大量引入国内,但英文电影片名的翻译却难尽人意,误译、乱译的现象屡见不鲜。电影片名的翻译实质上是两种文化相互交流的过程,对文化预设缺乏了解、过度追求商业利润是造成误译、乱译的主要原因。以文化预设的相关理论为指导,以东西方文化预设的共享程度为基础,提出译者应当坚持“忠实性”或“叛逆性”的翻译原则,从而采取相应的翻译策略,以促进国与国之间影视文化的交流与沟通。     

Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness,stress to use and social influence

Potential for the use of mobile wallet is enormous and it is drawing attention as an alternative mode of payment worldwide. The present research aims to provide important insights into the TAM (Technology Acceptance Model) and UTAUT2 (Unified Theory of Acceptance and Use of Technology) models. This study develops a conceptual model to determine the most significant factors influencing user's intention, perceived satisfaction and recommendation to use mobile wallet. The research model included 206 responses from an online and manual survey in India. Our study tested the moderating effect of innovativeness, stress to use and social influence on user's perceived satisfaction and recommendation to use mobile wallet services. We found that ease of use, usefulness, perceived risk, attitude, to have significant effect on user's intention, which further influenced user's perceived satisfaction and recommendation to use mobile wallet services. We also determined the significant moderating effect of stress to use and social influence on user's perceived satisfaction and recommendation to mobile wallet services. This study provides an integrated framework for academicians to measure the moderating effect of psychological, social and risk factors on technology acceptance. It can also help practitioners by identifying important factors affecting user's decision, which further affects user's perceived satisfaction and recommendation to use mobile wallet services.     

Exploring the effect of heuristic factors on the popularity of user-curated ‘Best places to visit’ recommendations in an online travel community

In online travel communities, ‘Top-K best places to visit’ recommendations are gaining more attention from travelers due to their ubiquitous access to the Internet, but little empirical effort has been made to investigate what factors lead to the popularity of user-curated ‘best places to visit (BP2V)’ recommendations. This research therefore aims to identify and validate the heuristic factors affecting the popularity of BP2V recommendations. Based on the heuristic-systematic model (HSM) of persuasion, we derive recommender-related (i.e., recommender's identity disclosure, reputation, experience, and location of residency) and recommendation-related (i.e., number of places recommended, helpfulness rating, number of comments added, and length of recommendation) heuristic characteristics of BP2V recommendations and investigate their impact on recommendation popularity. In addition, this study examines the moderating effect of destination category (i.e., attractions, food, shopping, and activities) on the relationship between heuristic characteristics and the popularity of BP2V recommendations. Our empirical results, which were based on 565 ‘best places to visit in the U.S.’ recommendation postings from Qyer.com, a major online travel community in China, suggest that recommender's identity disclosure, reputation, number of places recommended, helpfulness rating, and length of recommendation are positively associated with recommendation popularity. We also found that the relationships between heuristic factors and the popularity of BP2V recommendations are contingent on destination category. This study will contribute to the body of knowledge on online travel communities and HSM and provide valuable implications for general travelers and managers in the tourism and hospitality industry.     

结合人口分类特征知识的协同过滤算法

本文提出了一种结合人口分类特征计算用户相似度的协同过滤算法.实验结果表明,该算法可以改进相似用户的选取精度,从而提高推荐质量.最后,指出该算法可以解决网站刚启动用户数量不足时的"冷启动"问题.     

浅析俄语电影对白的翻译

电影作为一种世界性、大众性的艺术形式,在各民族的文化交流和传播中扮演着重要角色.随着中俄两国接触的日益频繁,迫切需要加强对俄语电影对白的翻译力度.电影对白翻译是一门艺术,尽管其与文学翻译有一定的共通之处,但在更大程度上它还受制于其本身的特殊性.在翻译过程中要特别注意时间、空间等限制因素以及中俄两国的文化差异,尽量做到高低适中,左右适度.     

数字化声音在电影艺术中的发展趋势

简述数字技术的概念以及数字化声音在电影中的应用,在探讨了数字声音在电影艺术表现中的发展趋势。分析奥斯卡历届声音混录荻奖影片中的数字化声音技术,阐述声音在电影艺术中逐步走向丰满化的过程和趋向;数字电影艺术在未来会注重沉浸式的情感体验,使电影中的声音更注重真实感塑造。声音制作将致力于服务人们的心灵。     

医学期刊稿约的修订——以《临床儿科杂志》为例

【目的】通过对稿约的修订,探讨如何优化生物医学期刊出版流程,更好为作者服务。【方法】 采用文献资料法、个案分析法确定医学期刊的稿约内容的基本条款。【结果】稿约条款分为期刊情况介绍,投稿须知,论文撰写规范,法律、伦理和道德4类57条。在确定稿约修订的条款后,对《临床儿科杂志》稿约进行逐条修订。【结论】 国内生物医学期刊对稿约的重视普遍不足,应注意对稿约的定期更新。