翻译模因论视角下的英文电影片名汉译

本文回顾了传统翻译理论对英文电影片名的分类,并进一步以模因论的视角对这一社会语用现象进行了新的研究分析,提出了新的分类方法并且从翻译模因的角度重新解释了这一语用现象—源语模因感染宿主(译者)并被解码再重新编码为目的语模因的模因传播过程。     

Argument form and spokesperson type: The recommendation strategy of virtual salespersons

A recommendation agent (RA) at a Webstore is believed to replace the functions of communicating and facilitating purchases for which conventional salespersons are responsible in traditional stores. Seeing the RA as a virtual salesperson, this study proposed a model to demonstrate the online persuasion process between RAs and customers. Specifically, by integrating Toulmin's model of argumentation with the spokesperson strategy from marketing theory, this study developed a model illustrating that Webstore managers may be able to manipulate the argument form and spokesperson type used in RAs’ recommendations to strengthen customers’ online purchase intentions through influencing their perceived argument quality and source credibility. Based on data derived from 270 subjects who participated in a 3 × 3 laboratory experiment, findings supported five out of six hypotheses. This study has broadened the scope of RA studies by utilizing different theoretical foundations other than the trust-assuring issues that were widely discussed in the past. Findings were able to provide crucial practical implications for both scholars and Webstore managers.     

医学信息资源管理与服务平台的研究与实现

采用元数据管理理念,研究了如何有效地对医学信息资源进行管理。同时在平台开发中,灵活运用分布式服务模式,方便医学工作者及科研人员便捷获取医学信息资源。最后,运用混合推荐算法,实现了医学信息资源的自动推荐,帮助医学工作者及科研人员更有效地发现自己所需的医学信息资源。     

基于J2ME的电影票预订系统设计与实现

本文以J2ME为研究平台,对如何实现电影票预定系统展开研究和实践。通过对系统需求和功能进行详细的分析,综合阐述了该系统的设计思想和实现方法,并在此基础上利用JSP/Servlet、AJAX、XML等技术理论实现了一个基于J2ME平台的电影票预定系统的实际解决方案。     

影视语言能力的培养对新闻教育的意义

影视语言在传播方面有着文字语言无法比拟的优势,培养学生的影视语言能力已成为新闻教育的重要组成部分。影视语言能力包括两个方面的含义：影视语言读解能力和影视语言讲述能力。前者需要在学理的层面培养学生深入解读影片的全息视角;后者需要在术科的层面培养学生摄录编播导的实践能力。     

个性化推荐技术在B2C教育网站上的应用分析

随着信息技术和互联网技术的发展,B2C远程教育网站作为高效、便捷的学习模式开始普及,但同时也带来了信息过载的问题。为此个性化推荐系统应运而生,它通过分析用户行为,预测其偏好并向其推荐他们真正感兴趣的课程。本文对不同的推荐技术进行了比较,并在此基础上分析了对教育类网站的适用性。     

Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective

Consumers increasingly rely on social media to obtain product information. The vlog, a new kind of social medium, has been adopted by sellers to connect with consumers. Through this platform, sellers can cooperate with vloggers to recommend products or services to consumers. Extending beyond the previous perspective that consumers’ perceptions and behaviors are influenced by vloggers’ attributes, we herein investigate the influence of recommendation content. Drawing on the means-end chain framework, this paper investigates how the attributes of recommendation content affect consumers’ intention to adopt (i.e., follow) the recommendation. Data collected from 513 respondents provides support for the proposed influences. The results indicate that source credibility, content diagnosticity, and content serendipity drive consumers’ recommendation adoption intention. This research contributes to the literature on rec-vlog marketing by clarifying the significant role of recommendation content. Implications are discussed regarding these findings.     

基于云中心荐购知识库的图书荐购系统研究

荐购服务是图书馆的一项重要工作。通过对国内外图书馆荐购模式的调查,分析了现有荐购模式存在的缺陷。结合图书馆联盟思想与云服务技术,提出了提高荐购服务利用率、提高荐购服务效率、增强图书馆资源建设能力的有效途径,即构建云中心荐购知识库,并对高校图书馆云中心荐购知识库的实施方案进行了探讨。     

如何实现电子阅览室环境中影视资源的分布式备份与恢复

介绍本馆电子阅览室环境中影视资源的分布式备份与恢复解决方案和技术实现过程。在保证电子阅览室正常使用的基础上，对所有计算机设备进行集中管理，为数字化影视资源提供了共2TB的有效存储空间。     

外语电影字幕翻译评析--以美国电影《闻香识女人》为例

外语电影字幕翻译为电影观众充分了解世界文化打开了一扇重要窗户,但字幕翻译质量的好坏将直接影响观众对影片所要表达的思想及情感的理解和欣赏程度。为此,通过对美国电影《闻香识女人》的字幕翻译评析来说明外语电影字幕翻译的准确性和得体性对电影观众理解、把握电影主题思想的重要性。